Luxury Social Creative Lead & Brand Strategy

Snap; New York (NY); On-site; USD 121,000 - 214,000; Full time

Job summary

Snap Inc. is seeking a hands-on luxury social lead to shape SPECS’ strategic presence in luxury fashion, design, and culture. This role emphasizes building credible, culturally relevant social programs and translating luxury storytelling into tech-facing narratives.

You will work closely with creators, agencies, and internal teams, driving execution from concept through launch and ongoing optimization, reporting to the Creative Director of Social.

Qualifications

• 8+ years of relevant experience across social, creative, brand, or marketing role in the luxury space.
• 3+ years working within a true luxury brand or house, ideally in fashion, beauty, automotive, hospitality, or adjacent premium category.
• Portfolio or body of work demonstrating strong social thinking, creative execution, and elevated brand storytelling.
• Experience managing creative and/or social agencies and external partners.

Responsibilities

• Shape and execute SPECS’ social strategy within the luxury landscape.
• Lead development from idea to launch and ongoing optimization.
• Identify opportunities to show up credibly and differently in luxury culture.
• Translate luxury branding into tech/hardware storytelling.
• Oversee art direction, visual identity, content, and storytelling.
• Manage collaborations with creators, agencies, and partners.

Skills

Luxury social ownership

Strategy development

Audience insights

Creative direction

Cross-functional collaboration

Agency management

Content creation

Education

Bachelor’s degree in design, marketing, communications, filmmaking, or equivalent practical experience

Tools

Figma

Adobe Creative Cloud

Keynote

Frame.io

Adobe Creative Suite

Generative AI tools

Job description

Snap Inc. is seeking a hands-on luxury social lead to shape SPECS’ strategic presence in luxury fashion, design, and culture. This role emphasizes building credible, culturally relevant social programs and translating luxury storytelling into tech-facing narratives.

You will work closely with creators, agencies, and internal teams, driving execution from concept through launch and ongoing optimization, reporting to the Creative Director of Social.