Luxury SEO Content Specialist

Cultural Signal; New York (NY); On-site; USD 60,000 - 67,000; Full time

Job summary

Sotheby’s is seeking a Junior SEO Content Specialist to support the Search Audience Senior Manager in driving search traffic growth for the Luxury Division. You’ll optimize SEO strategies, create and refine content, and analyze performance data to attract qualified buyers and sellers across luxury categories.

This is an excellent chance to advance in SEO, copywriting, and data-driven marketing. You’ll collaborate with the content marketing team, write keyword-optimized evergreen content, and

Qualifications

• 1–2 years in copywriting/SEO copywriting or marketing/content writing internship
• Passion for luxury industry and understanding of its dynamics
• Data-driven, detail-oriented with ability to translate analytics into insights
• Strong organizational and communication skills, able to prioritize tasks
• Proactive, adaptable and collaborative in a fast-paced environment

Responsibilities

• Assist in keyword tracking and analysis for luxury categories (jewelry, watches, fashion, etc.) using SEMrush
• Support development and maintenance of SEO dashboards in Adobe Analytics
• Help implement SEO strategies to improve rankings and organic traffic
• Collaborate with content team to create and optimize SEO-driven content
• Write and refine engaging, keyword-optimized copy for evergreen content
• Conduct competitive analysis to identify trends and opportunities in the luxury market
• Prepare monthly performance updates and strategic priorities for stakeholders
• Stay informed on SEO best practices in luxury e-commerce

Skills

SEO copywriting

Data analysis

Content writing

Effective communication

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

SEMrush

Google Analytics

Adobe Analytics

Job description

Sotheby’s is seeking a Junior SEO Content Specialist to support the Search Audience Senior Manager in driving search traffic growth for the Luxury Division. You’ll optimize SEO strategies, create and refine content, and analyze performance data to attract qualified buyers and sellers across luxury categories.

This is an excellent chance to advance in SEO, copywriting, and data-driven marketing. You’ll collaborate with the content marketing team, write keyword-optimized evergreen content, and