Luxury Market Development Manager

Mexcor; San Diego (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Mexcor International seeks a Luxury Market Development Manager to expand the premium Don Ramón Tequila portfolio in San Diego and other luxury markets. You will open accounts, educate staff, and drive brand activation with distributors and venue partners.

You will manage relationships with owners, GMs, beverage directors, and hospitality professionals, leading events and menu placements to elevate brand presence in upscale venues.

Qualifications

• Established network within luxury restaurants, hotels, bars, and upscale hospitality venues.
• Demonstrated success opening new accounts and increasing premium brand distribution.
• Experience representing premium or luxury beverage brands.
• Exceptional relationship-building, presentation, and storytelling skills.
• Entrepreneurial mindset with ability to work independently and deliver results.
• Passion for premium spirits and creating memorable consumer experiences.
• 21 years or older.
• This is a hybrid role with remote work, in-office meetings, and ~25% travel.
• Excellent time management and organizational skills.
• Spanish bilingual is highly preferred.
• Proficient in Microsoft Office and Sales Performance platforms.
• Strong analytical and problem-solving skills with a results-driven mindset.
• Hold a valid driver’s license and reliable transportation; driving record must meet policy.
• This position allows flexible schedule, including early mornings, evenings, weekends, or holidays.
• Must be able to pass background and drug screening.

Responsibilities

• Identify, develop, and open new high-end on-premise accounts within assigned markets.
• Build and maintain strong relationships with owners, GMs, beverage directors, and hospitality professionals.
• Drive premium menu placements, back-bar visibility, and brand activation opportunities.
• Plan and execute luxury events, tastings, consumer activations, and curated brand experiences.
• Conduct product education sessions and staff training to increase knowledge and advocacy.
• Collaborate with distributor sales teams to identify opportunities, execute market strategies, and accelerate growth.
• Manage an active portfolio of target accounts through regular visits and relationship building.
• Monitor market trends, competitive activity, and customer feedback to identify growth opportunities.
• Achieve monthly sales, distribution, and brand activation objectives while maintaining premium image.

Skills

Luxury brand sales

Relationship-building

Hospitality industry knowledge

Presentation skills

Storytelling

Entrepreneurial mindset

Time management

Spanish bilingual

Microsoft Office

Sales platforms

Analytical thinking

Tools

Microsoft Office

Sales Performance platforms

Job description

About this position

About Mexcor

Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

Mexcor Inc and Don Ramón Tequila seeks Luxury Market Development Managers in four markets: San Diego, San Francisco / Napa, Miami, and Manhattan . We have a competitive compensation package with a wide range of benefits for full-time employees.

JOB DESCRIPTION

Reporting to the Trade Marketing Manager, the Luxury Market Development Manager leads the expansion of

the Don Ramón Tequila premium portfolio within luxury restaurants, upscale bars, hotels, and other high-end on-premise accounts.

Acting as a vital liaison between the Don Ramon Brand team (MX Based) and the Mexcor International sales team, this position will be instrumental in opening new accounts, building strong relationships with key decision-makers, increasing premium brand visibility, and delivering exceptional brand experiences through education, events, and strategic partnerships.

Success is measured by new account growth, menu placements, staff engagement, and achievement of sales objectives. This is not a maintenance role. This is about building the brand presence in the right places, shaping perception, and creating memorable experiences.

DUTIES AND RESPONSIBILITIES

• Identify, develop, and open new high-end on-premise accounts within assigned markets
• Build and maintain strong relationships with owners, general managers, beverage directors, and influential hospitality professionals
• Drive premium menu placements, featured cocktails, back-bar visibility, and brand activation opportunities
• Plan and execute luxury events, tastings, consumer activations, and curated brand experiences
• Conduct engaging product education sessions and staff training to increase product knowledge and advocacy
• Collaborate with distributor sales teams to identify opportunities, execute market strategies, and accelerate account growth
• Manage an active portfolio of target accounts through regular visits, relationship building, and business development.
• Monitor market trends, competitive activity, and customer feedback to identify growth opportunities.
• Achieve monthly sales, distribution, and brand activation objectives while maintaining the premium image of Don Ramón Tequila.

What Success Looks Like

• Opening 6–10 new key on-premise accounts each month.
• Managing 80–100 active target accounts.
• Securing 2–4 new menu placements each month.
• Achieving monthly case volume goals by market.
• Executing 6–8 premium events or tastings per month.
• Delivering 4–6 staff education and training sessions per month.
• Expanding brand visibility within high-profile venues and through social media exposure.

PHYSICAL REQUIREMENTS

• Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
• Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
• Require lifting/lowering, pushing, carrying, or pulling up to 45 lbs
• Requires driving daily to and from accounts within assigned territories

QUALIFICATIONS

• Established network within luxury restaurants, hotels, bars, and upscale hospitality venues
• Demonstrated success opening new accounts and increasing premium brand distribution
• Experience representing premium or luxury beverage brands
• Exceptional relationship-building, presentation, and storytelling skills
• Entrepreneurial mindset with the ability to work independently and deliver measurable results
• Passion for premium spirits and creating memorable consumer experiences
• 21 years or older
• This is a hybrid role that includes a combination of remote work, in-office meetings, and approximately 25% travel
• Exceptional time management and organizational skills, with the ability to prioritize and manage multiple projects in a fast-paced, dynamic environment
• Bilingual fluency in Spanish is highly preferred
• Proficient in Microsoft Office and Sales Performance platforms
• Strong analytical and problem-solving skills with a results-driven mindset
• Hold a valid and current driver’s license and ensure reliable, insured transportation is maintained
• Driving record must be within MVR policy guidelines throughout employment
• The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
• This position requires flexibility, including but not limited to availability to work early mornings, evenings, weekends, or holidays as needed
• Must be able to pass a background and drug screening for hire and randomly throughout employment

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Mexcor International provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Drug-Free Workplace: The Company is committed to maintaining a safe, healthy, and productive work environment. Employees are expected to report to work free from the effects of illegal drugs, alcohol, marijuana/THC, or any substance that may impair their ability to perform their job safely and effectively. Employment may be contingent upon successfully passing applicable drug and alcohol screenings, and employees may be subject to testing as permitted by company policy and applicable law.

Employment with Mexcor International is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Mexcor International, with or without cause, with or without notice, and at any time.