Luxury Digital Media Strategist

LVMH; New York (NY); On-site; USD 80,000 - 90,000; Full time

Job summary

Tiffany & Co. is seeking a Specialist, Media – North America to drive digital media planning, activation, optimization, and measurement across the US and Canada. You will work with PR, Creative, Brand Management, eCommerce and agency partners to deliver integrated campaigns.

The ideal candidate brings hands-on campaign management, analytical rigor, and a passion for luxury brand marketing, with a focus on audience strategy, measurement, and best practices to elevate performance.

Qualifications

• Bachelor’s degree and minimum 4 years of digital media experience.
• Hands-on experience with paid social and programmatic displays or video campaigns.
• Knowledge of audience targeting, first-party data activation, and measurement metrics.
• Strong analytical skills and advanced Excel & PowerPoint proficiency.

Responsibilities

• Support activation and ongoing management across paid social, programmatic display and video, and creator amplification.
• Coordinate audience targeting and activation across platforms.
• Support reporting delivery, performance analysis, and measurement workstreams (MMM, brand lift).
• Coordinate with PR, Creative, Brand Management, eCommerce, and agencies for integrated campaigns.
• Stay current on platform updates, opportunities, and privacy changes to improve impact.

Skills

Digital media

Campaign management

Analytics

Excel

PowerPoint

Data-driven

Project management

Collaboration

Communication

Adaptability

Education

Bachelor’s degree

Tools

DV360

Google Campaign Manager

Meta Ads

TikTok Ads

YouTube Ads

Pinterest Ads

Job description

Tiffany & Co. is seeking a Specialist, Media – North America to drive digital media planning, activation, optimization, and measurement across the US and Canada. You will work with PR, Creative, Brand Management, eCommerce and agency partners to deliver integrated campaigns.

The ideal candidate brings hands-on campaign management, analytical rigor, and a passion for luxury brand marketing, with a focus on audience strategy, measurement, and best practices to elevate performance.