Luxury Digital Marketing & Growth Lead

Brobston Group

New York (NY)

On-site

USD 95,000 - 115,000

Full time

14 days+

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Job summary

Armani Group is seeking a Digital Marketing Manager for the Americas to lead and optimize digital campaigns across Paid Search, Paid Social, Affiliate, Email, and SMS channels. You will collaborate with global and local teams to ensure brand alignment and drive ecommerce growth.

The role emphasizes analytics, reporting, and ongoing optimization, including SEA/SEO, forecasting, and budget tracking. Experience with luxury/fashion brands is a plus, with salary between $95,000 and $115,000 plus

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.
4-6 years of experience in Digital Marketing, Ecommerce, CRM, or Performance Marketing.
Hands-on experience managing paid media, email marketing, SMS marketing, or affiliate programs.
Strong analytical skills with the ability to interpret data and make data-driven recommendations.
Experience working with external agencies and cross-functional teams.
Strong organizational, communication, and project management skills.

Responsibilities

Manage day-to-day execution of digital marketing campaigns across Paid Search, Paid Social, Affiliate, Email, and SMS channels.
Partner with global and local teams to ensure campaigns align with brand guidelines and commercial priorities.
Support development and implementation of seasonal marketing calendars, promotional campaigns, and product launches.
Monitor SEO performance and identify opportunities related to content optimization, site structure, metadata, and customer search behavior.
Monitor channel performance and identify opportunities to improve ROAS, customer acquisition, and overall marketing efficiency.
Research emerging trends, technologies, and partnerships that can accelerate ecommerce growth.