Luxury Brand Marketing Lead

Jewelers; Knoxville (TN); On-site; USD 120,000 - 180,000; Full time

Job summary

Kimball’s Jewelers in Knoxville, Tennessee seeks a Director of Marketing & Brand to own the strategy for an established luxury independent jeweler. You will lead brand development, client acquisition and retention, digital marketing, e-commerce, CRM, events, and partnerships.

Working with ownership and senior leadership, you will shape a measurable, sophisticated program that grows the client base while preserving the heritage and elevated brand experience.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a closely related field.
• Minimum of five (5) years of progressive professional marketing experience, including responsibility beyond social media or content creation alone.
• Demonstrated experience developing and executing integrated marketing strategies and campaigns across multiple channels.
• Strong working knowledge of digital marketing, including paid digital advertising, social media, email marketing, website marketing, and digital analytics.
• Experience developing and managing marketing calendars, campaigns, budgets, timelines, and multiple concurrent projects.

Responsibilities

• Own and lead an integrated annual marketing strategy, calendar, and budget.
• Strengthen, protect, and evolve the Kimball’s brand across every customer touchpoint.
• Develop strategies to attract qualified new clients while deepening relationships with existing clients.
• Lead digital marketing, including paid media, email, SMS, social media, website marketing, and e-commerce initiatives.
• Develop compelling storytelling around jewelry, designers, clients, occasions, craftsmanship, and the Kimball’s experience.
• Create and execute luxury client events, designer events, trunk shows, bridal initiatives, holiday campaigns, and other memorable brand experiences.
• Partner closely with the sales team to translate marketing initiatives into client conversations, appointments, store traffic, and sales opportunities.
• Use CRM and customer data to improve segmentation, personalization, client engagement, and retention.
• Build strategic partnerships with designers, vendors, community organizations, media, creators, and complementary luxury businesses.
• Lead and develop internal marketing team members while effectively managing agencies, photographers, creators, media partners, and other outside resources.
• Manage the marketing budget and establish meaningful measures of performance across campaigns and channels.
• Continually identify new opportunities to grow Kimball’s client base, market presence, e-commerce business, and long-term revenue.

Skills

Brand strategy

Digital marketing

CRM

Team leadership

Budget management

Client acquisition

Education

Bachelor's degree in Marketing or related field

Job description

Kimball’s Jewelers in Knoxville, Tennessee seeks a Director of Marketing & Brand to own the strategy for an established luxury independent jeweler. You will lead brand development, client acquisition and retention, digital marketing, e-commerce, CRM, events, and partnerships.

Working with ownership and senior leadership, you will shape a measurable, sophisticated program that grows the client base while preserving the heritage and elevated brand experience.