Luxury Brand Communications Writer & Storyteller

Nashville Public Radio; San Luis Obispo (CA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Native Trails seeks a Brand Communications Specialist to shape how our brand and products are told across email, web, print, and marketing channels. This hands-on role requires strong writing, brand voice consistency, and storytelling that resonates with designers, architects, dealers, and homeowners.

The ideal candidate will translate product details into compelling stories, collaborate across Marketing, Creative, Sales, and Product teams, and leverage AI tools while maintaining editorial

Qualifications

• 3+ years of professional writing, copywriting, communications, or content marketing experience.
• Experience in kitchen & bath, interior design, architecture, luxury home furnishings, or related industry.
• Exceptional writing and editing skills with strong tone, grammar, and storytelling.

Responsibilities

• Write and edit product descriptions, website copy, catalogs, look books, email campaigns, and other marketing materials.
• Develop messaging for product launches, campaigns, promotions, and brand initiatives.
• Maintain the established Native Trails voice across channels.
• Translate technical product information into clear, benefit-driven storytelling.
• Create communications with an understanding of how copy, photography, typography, and design work together.
• Develop messaging for trade and consumer audiences, including designers, architects, dealers, hospitality professionals, and homeowners.
• Develop and manage email campaigns using Mailchimp, including subject lines and segmentation.
• Write website content with SEO/GEO principles and customer journey in mind.
• Collaborate with Marketing, Creative, Sales, Product Development, and leadership.
• Use AI tools for research, ideation, editing, and content development with editorial judgment.
• Proofread and maintain accuracy across marketing materials.
• Manage multiple projects and deadlines in a fast-moving environment.

Skills

Copywriting

Brand voice

Storytelling

Editing

SEO/GEO

Mailchimp

AI tools

Project management

Tools

Mailchimp

Job description

Native Trails seeks a Brand Communications Specialist to shape how our brand and products are told across email, web, print, and marketing channels. This hands-on role requires strong writing, brand voice consistency, and storytelling that resonates with designers, architects, dealers, and homeowners.

The ideal candidate will translate product details into compelling stories, collaborate across Marketing, Creative, Sales, and Product teams, and leverage AI tools while maintaining editorial