Brand Communications Specialist

Nashville Public Radio; San Luis Obispo (CA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Native Trails seeks a Brand Communications Specialist to shape how our brand and products are told across email, web, print, and marketing channels. This hands-on role requires strong writing, brand voice consistency, and storytelling that resonates with designers, architects, dealers, and homeowners.

The ideal candidate will translate product details into compelling stories, collaborate across Marketing, Creative, Sales, and Product teams, and leverage AI tools while maintaining editorial

Qualifications

• 3+ years of professional writing, copywriting, communications, or content marketing experience.
• Experience in kitchen & bath, interior design, architecture, luxury home furnishings, or related industry.
• Exceptional writing and editing skills with strong tone, grammar, and storytelling.

Responsibilities

• Write and edit product descriptions, website copy, catalogs, look books, email campaigns, and other marketing materials.
• Develop messaging for product launches, campaigns, promotions, and brand initiatives.
• Maintain the established Native Trails voice across channels.
• Translate technical product information into clear, benefit-driven storytelling.
• Create communications with an understanding of how copy, photography, typography, and design work together.
• Develop messaging for trade and consumer audiences, including designers, architects, dealers, hospitality professionals, and homeowners.
• Develop and manage email campaigns using Mailchimp, including subject lines and segmentation.
• Write website content with SEO/GEO principles and customer journey in mind.
• Collaborate with Marketing, Creative, Sales, Product Development, and leadership.
• Use AI tools for research, ideation, editing, and content development with editorial judgment.
• Proofread and maintain accuracy across marketing materials.
• Manage multiple projects and deadlines in a fast-moving environment.

Skills

Copywriting

Brand voice

Storytelling

Editing

SEO/GEO

Mailchimp

AI tools

Project management

Tools

Mailchimp

Job description

Are you an exceptional writer with a passion for design, beautiful products, and compelling storytelling? Do you understand how words and visuals work together to create communications that make people stop, look, and act?

Native Trails is looking for a Brand Communications Specialist to help shape how our brand and products are communicated across email, web, print, and other marketing channels.

This is a hands-on role for a strong writer who can step into an established brand voice, translate product details into compelling stories, and adapt messaging for everyone from interior designers and architects to dealers and consumers.

Native Trails is a certified B Corporation and a design-driven manufacturer of luxury kitchen and bath products. We believe great design, exceptional craftsmanship, and responsible business can—and should—go hand in hand.

Full-time or part-time. hybrid or remote. We are open to considering qualified candidates seeking either schedule.

Responsibilities

• Write and edit product descriptions, website copy, collection stories, catalogs, look books, email campaigns, and other marketing materials.
• Develop messaging for product launches, campaigns, promotions, and brand initiatives.
• Maintain the established Native Trails voice across channels.
• Translate technical product information and features into clear, engaging, benefit-driven storytelling.
• Create communications with a strong understanding of how copy, photography, typography, and design work together to tell a compelling story.
• Develop messaging tailored to trade and consumer audiences, including designers, architects, dealers, hospitality professionals, and homeowners.
• Develop and manage email campaigns using Mailchimp, including subject lines, content, calls to action, and audience segmentation.
• Write website content with an understanding of SEO/GEO principles and the customer journey.
• Collaborate with Marketing, Creative, Sales, Product Development, and leadership to develop effective communications.
• Use AI tools such as ChatGPT, Claude, or similar platforms for research, ideation, editing, and content development—while applying strong editorial judgment to ensure quality, accuracy, originality, and brand alignment.
• Proofread and maintain accuracy and consistency across marketing materials.
• Manage multiple projects and deadlines in a fast-moving, collaborative environment.

Qualifications

• 3+ years of professional writing, copywriting, communications, or content marketing experience.
• Experience in kitchen & bath, interior design, architecture, custom building, luxury home furnishings, hospitality, or a related industry.
• Exceptional writing and editing skills with a strong command of tone, grammar, and storytelling.
• Ability to confidently write within an established brand voice.
• Understanding of how visual and written communication work together to create an effective message.
• Experience communicating with both trade and consumer audiences.
• Working knowledge of Mailchimp (or similar), email marketing best practices, and SEO/GEO.
• Strong organizational skills and the ability to manage multiple priorities.
• Experience with email marketing and digital content.
• Comfort using AI as a creative and productivity tool.
• A genuine appreciation for design, luxury products, craftsmanship, and the home.