Luxury Auto Marketing Lead

Mouse Motors; Hinsdale (IL); On-site; USD 90,000 - 130,000; Full time

Job summary

Mouse Motors in Hinsdale, IL, seeks a Marketing Manager to lead marketing strategy and execution for luxury automotive brands including McLaren Chicago and Czinger. This hands-on role blends strategic planning with event execution, digital campaigns, and outstanding customer experiences.

You will collaborate with sales, agencies, and leadership to elevate brand equity and drive premium customer engagement. The ideal candidate brings a deep understanding of luxury marketing, strong creative

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field preferred.
• 3–5+ years of relevant marketing experience.
• Experience in luxury automotive, luxury goods, hospitality or another premium consumer brand strongly preferred.
• Demonstrated experience managing social media, digital marketing and content strategy.
• Experience planning and executing high‑end events and customer experiences.
• Strong understanding of CRM, lead generation and customer retention strategies.
• Strong project management and organizational skills.
• Ability to manage multiple brands, projects and deadlines simultaneously.
• Strong written and verbal communication skills.
• Automotive knowledge and enthusiasm are highly valued.

Responsibilities

• Develop and execute comprehensive marketing strategies for Mouse Motors and its represented brands.
• Create annual, quarterly and monthly marketing calendars aligned with sales objectives, product launches, events and manufacturer initiatives.
• Maintain brand identities and standards across Mouse Motors and its portfolio.
• Collaborate with manufacturer marketing teams, leadership and sales to execute national and local initiatives.
• Identify opportunities to increase brand awareness and market penetration in Chicago and surrounding markets.
• Manage marketing budgets and ensure cost-effective initiatives with measurable results.
• Oversee social media strategy, content planning and execution across platforms.
• Manage digital advertising, email marketing, website content and other digital campaigns.
• Develop engaging content highlighting vehicles, events, customer experiences and brand stories.
• Coordinate photography, videography and production with partners.
• Monitor digital performance and use analytics to improve campaigns.
• Ensure content complies with manufacturer brand standards.
• Plan and execute high-end customer events, launches, experiences and activations.
• Develop customer retention and ownership experiences beyond the vehicle purchase.
• Partner with sales teams to generate qualified leads and support vehicle sales.
• Oversee CRM-related marketing initiatives and segmentation.
• Develop targeted campaigns for prospects, owners and high-value customers.
• Track lead generation, conversion and campaign effectiveness.
• Create marketing initiatives for new, pre-owned vehicles, service, parts and lifestyle products.

Skills

Marketing strategy

Brand management

Social media management

Event planning

CRM & lead gen

Project management

Communication skills

Automotive knowledge

Education

Bachelor's degree in Marketing, Communications, Business or related field

Job description

Mouse Motors in Hinsdale, IL, seeks a Marketing Manager to lead marketing strategy and execution for luxury automotive brands including McLaren Chicago and Czinger. This hands-on role blends strategic planning with event execution, digital campaigns, and outstanding customer experiences.

You will collaborate with sales, agencies, and leadership to elevate brand equity and drive premium customer engagement. The ideal candidate brings a deep understanding of luxury marketing, strong creative