Loyalty & Promotions Analyst

Par Pacific; Houston (TX); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid time off

Job summary

Par Pacific is looking for a Loyalty & Promotions Analyst to drive loyalty programs and digital marketing initiatives in Houston, Texas. This role involves executing campaigns, optimizing customer engagement, and analyzing performance metrics to inform future strategies.

The successful candidate will possess a strong background in digital marketing, with experience in CRM and analytics, and will play a key role in enhancing the brand’s presence across various platforms.

Company offers a comprehensive benefits package, competitive salary, and a collaborative work environment.

Qualifications

• Legal authorization to work permanently in the US without visa transfer or sponsorship.
• Experience with marketing analytics and segmentation.
• Proven track record in developing successful digital marketing campaigns.

Responsibilities

• Execute CRM campaigns and loyalty programs across channels.
• Lead fuel discount program execution and analysis.
• Partner with teams to deliver data-driven communications.

Skills

Digital marketing experience

Analytical skills

Communication skills

Customer-centric mindset

Education

Four-year degree in business or marketing

Tools

Microsoft Office

Adobe Creative Suite

Google Analytics

Google AdWords

Job description

Loyalty & Promotions Analyst

The Opportunity

• Loyalty & Promotions Analyst at a Growth-Oriented Energy Company
• We offer a competitive salary and comprehensive benefits package
• Creating loyalty and digital brand presence for Par Pacific's convenience retail stores in Hawaii and PNW. Making a big impact in a growing organization.
• You'll have the opportunity to learn and grow into new areas, as our business continues to grow.

Key activities include:

• Execute CRM campaigns, loyalty programs, and personalized customer experiences across all channels, including email, app, SMS, in-store, print, web, and social media.
• Lead the execution, tracking, and optimization of fuel discount programs, ensuring accurate offer deployment across systems while analyzing performance, customer response, and ROI to inform future promotional strategy.
• Implement market-specific loyalty objectives, promotions, and cross-channel strategies to drive customer acquisition, engagement, retention, and overall business growth.
• Partner with the Brand Experience Manager and Customer Experience team, including Price Book and Category Management, to develop and deliver targeted, data-driven communications across the customer lifecycle.
• Establish and manage campaign measurement frameworks; analyze performance and deliver actionable insights and reporting to leadership.
• Lead customer analytics, providing insights on behavior, lifecycle, churn, and engagement to inform strategy and decision‑making.
• Design and execute A/B and multivariate testing to optimize campaign effectiveness, including messaging, targeting, and timing.
• Collaborate cross‑functionally with Marketing, Category Management, Merchandising, IT, and Analytics teams to align strategies and support execution.
• Manage relationships with digital partners and digital vendors, including loyalty platforms and app providers.
• Support marketing initiatives for new and remodeled store locations, including loyalty strategy and integrated promotional planning.

Note: This description is intended to give you a general overview of the position. Additional responsibilities and opportunities may be identified based on current business needs.

Qualifications

To meet the basic qualifications for this role, you will have legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship.

Additional qualifications include:

• Four‑year degree in business, marketing or related discipline preferred.
• Extensive digital and loyalty marketing experience working on a variety of marketing and email campaigns from inception to completion.
• Experience with marketing analytics and marketing segmentation required.
• Proven track record in creating and developing successful digital marketing campaigns.
• Proficient with Microsoft Office.
• Adobe Creative Suite, Google Analytics and Google AdWords preferred.
• Strong understanding of convenience store operations and regional customer tastes and preferences.
• Willingness and ability to travel to retail sites in Hawaii and the Spokane, WA region and other Par Pacific locations as needed. Travel is expected to be up to 25%.
• Willingness and ability to work in stores a minimum of 4 full days per year.

The successful candidate will:

• Be proactive
• Achieve goals independently and contribute as a team player
• Combine analytical skills and creativity in solving problems
• Strong work ethic and accountability
• Effectively communicate with the team and ask questions
• Organizational capacity
• Attention to detailResults‑oriented
• Written and oral communication skills
• Interpersonal skills
• Problem‑solving attitude
• Customer‑centric mindset

Benefits

In addition to a competitive salary, we offer a strong comprehensive benefits package that includes medical, dental and vision insurance, a robust allotment of paid time off, a 401(k) with company match, retirement savings plans, educational reimbursement, and more. Full‑time employees (and their families) are offered medical (with prescription coverage), dental, vision, voluntary critical illness, accident, life/AD&D insurance, Flexible Spending Account and Employee Assistance Program. Employees can purchase company stock at discounted prices through the Employee Stock Purchase Program.

Equal Opportunity Employer

Par Pacific is an equal opportunity employer. Par Pacific prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, genetic information or any other status protected by applicable law.