Loyalty Program Manager

BBQ Holdings, Inc.; United States; On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Tuition assistance

Disability insurance

Job summary

A well-known food service company is seeking a Loyalty Program Manager to oversee operations across its brands. This role focuses on executing loyalty strategies, managing rewards and campaigns, and optimizing program performance. Ideal candidates have experience in CRM and loyalty analytics. Offered salary ranges between $80,000 to $95,000 annually, with full-time employment.

Qualifications

• 3–5 years of experience in marketing, CRM, or digital program execution.
• At least 2 years managing or supporting customer loyalty programs.
• Strong organizational skills with attention to detail.

Responsibilities

• Oversee loyalty program operations across multiple brands.
• Monitor loyalty program KPIs and generate insights.
• Collaborate with teams to optimize campaign design.

Skills

Experience in marketing, CRM, or digital program execution

Organizational and project management skills

Communication skills

Ability to work cross-functionally

Education

3–5 years in relevant fields

Tools

Excel

Tableau

Job description

Join to apply for the Loyalty Program Manager role at BBQ Holdings, Inc.

Join to apply for the Loyalty Program Manager role at BBQ Holdings, Inc.

This range is provided by BBQ Holdings, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $95,000.00/yr

Direct message the job poster from BBQ Holdings, Inc.

Corporate Recruiter for Papa Murphy's International and BBQ Holdings Inc.

The Loyalty Program Manager is responsible for overseeing the day-to-day execution and optimization of loyalty program operations across Papa Murphy’s and the broader BBQ Holdings portfolio (including Famous Dave’s, Granite City, and others). This role ensures that rewards, promotions, and program functionalities are delivered accurately and consistently across all guest touchpoints—supporting program integrity, operational excellence, and a seamless customer experience.

Working in close partnership with the Director of CRM & Lifecycle Marketing, this individual will contribute to the development of loyalty strategy, assist in campaign planning, and identify opportunities to enhance program performance, participation, and long-term guest value across multiple brands and channels

• Own day-to-day loyalty program operations: manage reward uploads, promotions, campaign timelines, QA, and redemptions.
• Execute cross-channel loyalty offers and campaigns—ensuring smooth functionality across web, app, POS, and in-store systems.
• Monitor loyalty program KPIs (e.g., participation rate, redemption rate, average order value, repeat visit rate); generate regular insights and partner with analytics to inform program adjustments.
• Identify and troubleshoot issues in real time by partnering with guest services, operations, tech, and vendor teams.
• Collaborate with the Director to optimize campaign design, test new tactics, and continuously improve program performance.
• Maintain documentation, training support, and execution guidelines for internal teams and franchisees.
• Stay up to date on loyalty and QSR trends; bring forward competitive insights and recommendations.

KNOWLEDGE, SKILLS, & ABILITIES

• 3–5 years of experience in marketing, CRM, or digital program execution, including at least 2 years managing or supporting customer loyalty programs.
• Experience supporting or managing loyalty programs in QSR, fast casual, or multi-unit environments.
• Strong organizational and project management skills with attention to detail and execution.
• Working knowledge of loyalty analytics and reporting tools (e.g., Excel, Tableau).
• Excellent communication skills and a collaborative mindset.
• Ability to work cross-functionally with digital, tech, analytics, operations, and external vendors.

PREFERRED QUALIFICATIONS:

• Hands-on experience working with the Punchh loyalty platform (setup, QA, reporting, or offer execution).
• Familiarity with digital ordering and POS ecosystems.
• Experience supporting franchisee systems or multi-brand organizations.

This description is intended to be only a general outline of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. Management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. It is expected that the employee will perform these and any other activities which may be assigned, or which may occur in the normal course of work. This description is not a contract or guarantee of employment nor does it alter the “at-will” relationship.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Management

• Industries

  Food and Beverage Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Tuition assistance

Disability insurance

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