Loro Piana - CRM Manager

LVMH Group; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

The CRM Manager at LVMH will develop and drive the Americas CRM strategy, leveraging client data to create actionable insights, support regional and global priorities, and lead cross-functional teams to deliver personalized client experiences. You will mentor the CRM Associate Manager and ensure strong execution across campaigns and initiatives.

With 5–7 years in CRM/digital marketing, you will translate insights into strategic plans, monitor KPIs, and collaborate with Retail, Client

Qualifications

• Bachelor's degree required; Business, Economics, Analytics, Marketing, or related field preferred.

Responsibilities

• Support and implement the Americas CRM strategy and annual roadmap, aligning regional execution with objectives.
• Help develop data-driven client strategies to support acquisition, retention, and upgrade.
• Identify growth opportunities and support new CRM strategies, pilots, and seasonal action plans.
• Support the seasonal gifting strategy, including budget tracking and oversight of execution.
• Provide guidance to the CRM Associate Manager to ensure quality of execution.

Skills

CRM strategy

data analytics

cross-functional collaboration

presentation skills

strategic planning

Mentorship

store trainings/upskilling

Advanced proficiency in CRM systems

Education

Bachelor's degree

Tools

Excel

PowerPoint

CRM platforms

BI tools

Job description

The CRM Manager will support CRM strategy, client insights, and data-driven initiatives designed to strengthen client relationships and support business growth across the Americas region. Working closely with Retail, Client Development, VIC, and HQ CRM teams, this role will help develop strategies to drive acquisition, engagement, retention, high-potential conversion, and long-term client value while delivering a personalized and elevated client experience. Through strategic planning, analysis, and cross-functional leadership, the CRM Manager will translate client data into actionable business recommendations, support key regional and global CRM priorities, and oversee the CRM Associate Manager to ensure strong execution across all CRM programs and initiatives.

Job responsibilities

• Support and implement the Americas CRM strategy and annual roadmap, aligning regional execution with business objectives and global CRM priorities.
• Help develop data-driven client strategies to support acquisition, retention, repeat purchase, reactivation, and client upgrade.
• Identify growth opportunities and support new CRM strategies, pilots, and seasonal action plans to drive regional performance.
• Support the seasonal gifting strategy, including budget tracking, client allocation, and oversight of execution.
• Provide day-to-day guidance and mentorship to the CRM Associate Manager, ensuring clear priorities, quality of execution, and continued development.

CRM Analytics & Business Insights

• Support the strategic direction of CRM reporting and analysis, translating data into actionable insights and business recommendations.
• Monitor CRM KPIs and client performance to identify trends, performance drivers, and areas of opportunity.
• Oversee the CRM Associate Manager’s recurring and ad-hoc reporting, maintaining accountability for accuracy, quality, and continued evolution.
• Help prepare and present CRM performance, strategic insights, and opportunities to senior leadership and regional/global stakeholders.
• Support CRM strategy, planning, and measurement across product launches, events, seasonal initiatives, and other key client moments.
• Oversee campaign targeting, deployment, tracking, and performance reporting.
• Leverage campaign performance and client insights to help evolve targeting, engagement, and conversion strategies.
• Drive implementation and adoption of CRM programs across the region, leveraging performance data and store feedback to optimize results.

Cross-Functional Collaboration & CRM Excellence

• Serve as a key CRM business partner across Retail, Client Development, VIC, Events, and HQ CRM, ensuring alignment with broader regional priorities.
• Build strong cross-functional relationships to identify opportunities to leverage CRM data, tools, and client strategies against business needs.
• Partner with Client Development to shape CRM training priorities and support key store trainings and ongoing upskilling.
• Support regional rollouts of new CRM tools, KPIs, reporting, and global programs .

Profile

• Strong strategic thinking and collaboration skills, with the ability to influence and execute across all levels Advanced proficiency in CRM systems, BI tools, and Microsoft Office (Excel and PowerPoint)
• Strong analytical skills to translate data into actionable business insights
• Excellent organizational, prioritization, and time-management skills
• Strong written, verbal, and presentation skills
• Detail-oriented with a focus on accuracy and data integrity
• Ability to manage multiple priorities in a fast-paced environment
• Self-motivated, proactive, and independent
• 5-7 years of work experience in CRM, customer management, client development, data analytics, or a related field, preferably in the luxury, fashion, or retail industry
• Experience working with CRM platforms and Business Intelligence reporting tools preferred
• Bachelor’s degree required; Business, Economics, Analytics, Marketing, or a related field preferred.

Originally from Trivero in northern Italy, the Loro Piana family began trading wool in the early 1800s. In 1924, Pietro Loro Piana founded Ing. Loro Piana & C., the current company. Pietro’s nephewFranco took over in 1941, and after the war the firm began to establish its reputation as a supplier of premium wool and cashmere textiles for a growing haute couture industry, both home and abroad. In the 1970s, Sergio and Pier Luigi Loro Piana took up the reins, diversifying into luxury goods and developing an international retail arm. Now the world’s foremost cashmere processor, Loro Piana prides itself on sourcing the very finest, rarest raw materials the world has to offer, including unique cashmere from baby goats in northern China and Mongolia, vicuña from the Andes,extra-fine Merino wool from Australia and New Zealandand lotus flower fiber from Myanmar. The company draws on both time-honored traditions and state of the art technology to offer its discerning customers products that are renowned for their peerless quality. All of the company’s collections of ready-to-wear garments and accessories are made in Italy to the highest standards of craftsmanship and sartorial excellence.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.