Locality Expert

TSMG Holding; Emeryville (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

TSMG Holding is seeking a Locality Expert to enhance the accuracy of Auto data attributes. This role involves extensive market research and collaboration with policy teams to ensure data quality.

The ideal candidate will have over 3 years of experience in a related field, with strong skills in communication, analysis, and project management. This position emphasizes independent work as well as teamwork to address local insights related to transportation policies.

Qualifications

• 3+ years of experience in the automotive industry or related fields.
• Strong understanding of market research methodologies.
• Ability to work independently and collaboratively.

Responsibilities

• Conduct market research on trends in the Auto industry.
• Identify key policy areas and collaborate with the policy team.
• Support quality assurance and country certification processes.

Skills

Market research methodologies

Excellent written and verbal communication

Analytical skills

Attention to detail

Problem-solving

Job description

Role Objective

The Locality Experts program is designed to improve the freshness and accuracy of all Auto data attributes. The role establishes a Locality Expert who is knowledgeable about local conditions, policies, and country‑wide changes, and can proactively build a pipeline of real‑world updates.

Core Tasks

• Conduct market research on trends in the Auto industry
• Identify key policy areas such as speed limits (P0) and EV charging stations, and other ADAS features (P1)
• Collaborate with the policy team on policy creation and provide local context
• Perform meta‑QC and random checks to identify quality issues
• Create country‑level quality metrics and conduct in‑country drives to provide feedback and data to client working groups
• Act as the country owner for queries from other teams, including base‑map features (excluding Transit)
• Curate region‑specific implicit/statutory speed limits and rules (e.g., arterials in a town should be 20 vs. a statewide rule of 30)
• Research news articles and notices from government, highways, or other agencies regarding scheduled maintenance/repairs
• Identify edge cases (e.g., unique sign variations, urban area polygon logic) and gaps in algorithms
• Provide input to proactively prioritize issues using local knowledge (e.g., which missing signs cause the biggest problems, which errors impact users the most)
• Support proactive outreach with government and transit authorities to understand upcoming changes or systemic data issues
• Support partnerships and outreach teams with local knowledge and context
• Consult on all sign types to provide local interpretation and understanding
• Assist with quality assurance and country certification processes to ensure the highest quality level is reached and maintained

Experience / Skills Required

• 3+ years of experience in the automotive industry, urban planning, traffic/transit/signage, or similar fields
• Strong understanding of market research methodologies and techniques
• Excellent written and verbal communication skills in the local language and English
• Ability to work independently and collaboratively
• Ability to manage multiple projects simultaneously
• Excellent time‑management and organizational skills
• Strong analytical skills, attention to detail, and problem‑solving abilities