Local SEO Specialist

Market My Market; California (PA); Remote; USD 65,000 - 73,000; Full time

Job summary

An established industry player seeks a passionate Local SEO Specialist to enhance client visibility through expert management of Google Business Profiles and innovative SEO strategies. This full-time remote role promises a dynamic environment where you will collaborate with cross-functional teams to drive impactful results for clients across various sectors. With a focus on data-driven decision-making, you will conduct SEO research, implement strategies, and provide actionable insights to improve local search performance. If you are eager to grow your expertise in SEO and thrive in a fast-paced setting, this opportunity is designed for you.

Qualifications

• 4 years of local SEO experience with a strong grasp of SEO best practices.
• Proven ability to develop and execute comprehensive SEO strategies.

Responsibilities

• Conduct SEO research and develop strategies to improve local search rankings.
• Manage and optimize Google Business Profiles for 200+ clients.

Skills

Local SEO

Keyword Research

Analytical Problem-Solving

Google Business Profiles Management

Data-Driven Decision Making

SEO Strategy Development

Education

Bachelor's degree in Business, Economics, Statistics, or Technology

Tools

Google Analytics

Google Search Console

Ahrefs

Job description

Reporting to the Director of SEO, the Local SEO Specialist will focus on optimizing Market My Market’s clients’ Google Business Profiles and enhancing local SEO performance to attract and convert leads for our clients. Market My Market’s target markets are single event legal, specialty medical and dental clients who are located across the country and are looking to grow their presence in their own local market. The Local SEO Specialist is a crucial role for improving clients’ visibility in local search results and driving data-driven marketing strategies alongside our in-house SEO team. The Local SEO Specialist will be responsible for managing and improving results for 200+ Google Business Profiles.

This is a full-time remote position that must be located in one of the following states:

• Alabama
• California
• Colorado
• Florida
• Iowa
• Illinois
• Maryland
• North Carolina
• New Jersey
• New York
• Pennsylvania
• Texas
• Utah
• Virginia

Responsibilities:

• Conduct SEO opportunity research including Share of Voice and keyword analysis.
• Develop and implement comprehensive SEO strategies to increase local organic search rankings, drive targeted traffic and improve efficiency.
• Assist in the creation, maintenance and ongoing optimization of Google Business profiles.
• Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts, content creation and link building initiatives.
• Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle.
• Work with the development and IT teams to optimize the website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.
• Provide data driven decision making. Conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Ahrefs, and other relevant tools.
• Stay up to date on Google algorithm updates, best practices in local SEO and analytics, and industry trends that could impact business performance.
• Present SEO performance reports and insights in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.

Requirements:

• 4 years of local SEO experience.
• Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g. franchise, retail, etc.) at scale is a plus.
• Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
• Proven ability of developing and executing comprehensive SEO strategies that drive significant business outcomes.
• Practical experience managing Google Business Profiles.
• Proven track record of success in driving organic search growth and improving website performance.
• Proficient in complex analytical problem-solving.
• Possess a competitive drive and a strong desire to learn.
• Thrive in a fast-paced and dynamic environment.
• Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.

Qualities we look for in an ideal team member:

• Discipline and organization to work remotely or in a Hybrid setting if in the Charlotte, NC area.
• Responsiveness and consistent communication.
• Someone that wants to be an industry expert for their main competencies.
• Is always experimenting and keeping up with SEO trends.

About the position:

We are looking for someone with a passion for SEO and being in an environment where they'd be focused on most aspects of ongoing, high-level SEO. This is a full-time remote position. The salary range for this role is $65,000 - $72,500.

All emails will come from a @marketmymarket.com or @applytojob.com domain only. All other emails are fraudulent. We will never interview candidates via Microsoft Teams.

Our Core Values:

• Do What You Say
• Be Honest and Transparent
• Proactive, Not Reactive
• Be Thought-Leading
• Instill Trust Through Consistent Accountability
• Always Do Better, Always Be Better
• Do the Right Thing for Clients and MMM

About Market My Market:

We deliver completely customized, full service marketing campaigns that bring your company to life online.

In 2021 and 2022, Market My Market was recognized as a Certified Great Place to Work.

Applicants must be legally authorized to work in the United States.