Local Sales Manager - WFTV Orlando

Cox Media Group; Orlando (FL); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player in the media sector is seeking a dynamic Local Sales Manager to lead a talented sales team in Orlando. This role emphasizes developing innovative sales strategies across multiple platforms, including television and digital. The ideal candidate will possess a strong background in media sales management, a passion for coaching, and exceptional communication skills. Join a forward-thinking company where your leadership can drive success and foster a customer-centric sales culture, while enjoying a collaborative work environment that values creativity and growth.

Qualifications

• 3+ years of media sales management experience.
• Proven track record of building and training strong sales teams.

Responsibilities

• Lead and coach a local sales team to achieve revenue goals.
• Recruit and train Account Executives and support staff.

Skills

Media Sales Management

Coaching and Leadership

Negotiation Skills

Communication Skills

Problem-Solving

Customer Relationship Management

Education

Bachelor's Degree

Tools

Excel

PowerPoint

Job description

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Position Overview

WFTV-TV, in Orlando, FL seeks a talented, dynamic, proven Local Sales Manager to inspire and coach a top-performing sales team. The Local Sales Manager is responsible for executing a sales strategy that delivers customer solutions through an integrated suite of media platforms – television, digital, OTT, and social, with an emphasis on new business development.

WFTV-TV’s ideal hire will have a proven history of growing revenue for both television and digital, developing a strong customer-centric sales culture, and illustrating goal achievement as a professional value. Ability to strategize and work collaboratively with AE’s and the CMG Orlando Sales management team. The qualities that will distinguish candidates are: coaching management style, creative selling ideas, transactional negotiation expertise, development of new business, strong digital knowledge, motivational leadership qualities, a positive mindset, and a professional persona.

Under the direction of the Director of Sales, the LSM leads a local team of Account Executives (AE) for the WFTV-TV sales team. The LSM must be organized, goal-oriented, and structured. This person must possess an entrepreneurial mindset, a competitive spirit, and exhibit passion for marketing sales, both broadcast and digital.

• Strong communication and negotiation tactics with local clients and agencies
• Effective inventory management and pricing strategies
• Solid role model leadership of the local sales team
• Collaboration with sales leadership team, AE’s, other station departments, and customers

The LSM position carries out supervisory responsibilities in accordance with the organization's policies and procedures. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints, and resolving problems.

Essential Duties and Responsibilities

• Leadership and performance management coaching of sales team – AE’s and support staff
• Recruit, hire, and train AE’s to achieve revenue and share goals
• Recruit, hire, and train support staff to aid the local sales team
• Set monthly, quarterly, and annual goals for the team and individual AE’s. Track performance and determine accountability measures.
• Develop and monitor performance accountability systems
• Assist in accurately forecasting revenue – weekly, monthly, and annually
• Meet and exceed revenue budgets and share goals including total station, new business, digital, and station initiatives
• Develop strong client relationships through in-person meetings, sales presentations, and client entertainment both in the market and via periodic travel
• Schedule and conduct weekly sales meetings, one-on-one AE meetings, in-field sales calls, and additional training opportunities
• Maintain exceptional knowledge of the Orlando market to identify key strategies, emerging categories, and new client prospects to increase overall station revenue
• Analyze market trends and competitive initiatives
• Work in partnership with WFTV-TV Director of Sales & AE’s, Research, News, Creative Services on ways to continually increase revenue and market share.
• Knowledge of Excel & Power Point
• Perform other duties as assigned by management

Minimum Qualifications

• 3+ years of media sales management experience
• Proven track record of building, developing, and training strong sales teams
• Strong problem-solving and communication skills
• Bachelor’s degree (B.A.) from a four-year college or university preferred
• Must have a valid driver’s license and a clean driving record

About Cox Media Group

CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 49 top-performing radio stations delivering multiple genres of content in 10 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo, and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 1698

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Broadcast Media Production and Distribution