LN Media & Sponsorship | Senior Regional Brand Manager

Live Nation Entertainment; Philadelphia (Philadelphia County); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Regional Brand Manager to lead a dynamic team and manage a substantial revenue portfolio. This role is perfect for someone who thrives in a fast-paced environment and is passionate about driving client success through innovative strategies. You will coach and mentor team members, enhance client relationships, and collaborate across departments to ensure exceptional program delivery. If you are a proactive problem solver with a strong background in brand management and a love for music, this opportunity is your chance to make a significant impact in the live entertainment industry.

Benefits

Medical, vision, dental benefits

Free concert tickets

401(k) program with company match

Generous paid time off

Tuition reimbursement

Volunteer time off

Qualifications

• 3+ years in brand management or client service in media/entertainment.
• Strong analytical skills with a detail-oriented mindset.

Responsibilities

• Oversee a $5M revenue portfolio and manage a team of Regional Brand Managers.
• Deliver reports on contracts, expenses, and program execution.

Skills

Brand Management

Client Service

Analytical Skills

Project Management

Communication Skills

Problem Solving

Creative Judgment

Adaptability

Education

Bachelor's Degree

Tools

Microsoft Office

SalesForce

CRM Software

Job description

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE JOB

The Regional Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you’re ready to do the best work of your life, we should talk.

The Senior Regional Brand Manager will oversee the business and market portfolio of their home market as well as a pod of 2 to 4 Regional Brand Managers and their respective multi-million dollar book of business. The primary focus will be to ensure all partnership programs within the assigned pod are super served while providing senior level support to pod team members, including but not limited to the asset portfolio, client service, financials, leadership reports, etc.

WHAT THIS ROLE WILL DO

• Lead management of collective pod business for approximately $5M in revenue
• Coach and mentor team members, fostering their professional growth and development through regular feedback, goal-setting, and skill-building initiatives.
• Deliver monthly and quarterly reports on pod contracts, expenses, program execution, and other relevant metrics to enable timely, data-driven decisions.
• Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client’s industry and business, and impeccable program delivery.
• Establish and grow relationships with key client contacts.
• Develop and grow relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients.
• Create close partnerships across the company to work as a cohesive team and identify new opportunities for sponsors.
• Create and route deal point memos for renewal and new client business.
• Ensure delivery of contractual elements including planning, execution, reporting, and proactively resolve any challenges with asset delivery.
• Serve as the key point of contact for all client specific financials including overall profitability, projections, and program budgets, including tracking expenses and identifying savings.
• Prepare applicable materials and lead key client meetings throughout the year, in-person/via Zoom (mid-season reviews, end of year recap/renewal discussions, etc.).
• Develop and deliver program recaps in a timely manner, with analytical business results and key insights to improve and grow the business.
• Collaborate and support all on-site activities for venues, custom events, artist experiences, and hospitality programs including coordination with venue staff and logistics team.
• Understand client ROI goals and asset association with each goal to lead renewal recommendations.
• Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs.
• Work shows and events in home market and in pod as needed to assist in show activity and/or entertain clients.
• Travel to pod venues annually to support team members, assist in show activity and/or entertain clients.
• Interim market management when position within pod is open (contractual assets, financials, client service, etc.).
• Provide your own transportation.

WHAT THIS PERSON WILL BRING

• Bachelor’s Degree
• 3+ years of work experience in brand management, client service, media or entertainment, and/or marketing consulting, sales, advertising or activation agencies.
• Quick learner with strong analytical skills and detail-oriented with exceptional creative judgement.
• Demonstrated ability to communicate, prioritize, organize, and coordinate simultaneous tasks/projects.
• Ability to think through and solve complex issues.
• Growth mindset with proven track record for trying new, innovative approaches.
• Self-starter and solutions-driven.
• Superior project management skills including managing multiple projects simultaneously.
• Excellent communication skills – written, verbal and presentation.
• A proactive, collaborative, and organized working style.
• Proven ability to work calmly and efficiently under pressure.
• Ability to quickly adapt and adjust projects to new division expectations and company directives.
• Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel; SalesForce, CRM Software.
• Strong passion for music, including knowledge of current/relevant artists and industry trends.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA).

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days.

WEALTH: 401(k) program with company match, stock reimbursement program.

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support.

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment.

OTHERS: Volunteer time off, crowdfunding match.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.