LN Media & Sponsorship - - Regional Brand Manager

Live Nation; Gilford (NH); On-site; USD 85,000 - 115,000; Full time

Job summary

Live Nation Entertainment, based in New Hampshire at BankNH Pavilion, seeks a Regional Brand Manager to lead sponsorship programs with local and national brands within Live Nation's portfolio.

You will manage client relationships, coordinate activation across venues, monitor budgets, and drive program performance, renewal opportunities, and valuable partner experiences.

Qualifications

• Experience coordinating sponsorship programs and activations.
• Strong communication and client-service orientation.
• Ability to manage budgets, timelines, and cross-functional teams.

Responsibilities

• Understand sponsor objectives, KPIs, inventory and package development.
• Execute regional and national sponsorship programs from planning to renewal support.
• Serve as primary contact for assigned accounts, ensuring timely communication.
• Coordinate sponsorship contracts and internal approvals with Legal, Finance, and accounts.
• Manage budgets and forecasting, monitor spending and revenue recognition.
• Lead client status meetings, campaign reviews, and season recaps with recommendations.
• Develop deep knowledge of the New Hampshire market and venue operations.
• Coordinate activation efforts with venue teams and internal resources.
• Collaborate with Sales to identify opportunities and packaging development.
• Improve regional processes and tools for consistent sponsor experiences.
• Support on-site preseason prep and winterization of assets.

Skills

Client relationships

Budget planning

Sponsorship activation

Market knowledge

Stakeholder management

Event operations

Job description

Job Summary

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE JOB

The Regional Brand Manager leads client relationships and the day-to-day delivery of Live Nation's strategic marketing partnerships with local and national corporate brands within Live Nation's portfolio.

This New Hampshire-based role manages sponsorship programs at BankNH Pavilion and across the regional, as needed. The role works closely with clients, venue teams, and internal partners to plan and deliver successful programs across multiple sponsorship categories.

You will focus on:

• Regional Sponsorship Activation & Execution
• Venue Deliverables & Market Ownership
• Client Service & Relationship Management
• Financial Performance, Budget Planning & Reporting
• Cross-Functional Team Collaboration
• Program Recaps, Optimization & Renewal Support

The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the team for you. If you're ready to do the best work of your life, we should talk.

WHAT THIS ROLE WILL DO

Client Strategy & Deal Execution

Understand how Live Nation Media & Sponsorship supports the broader business, including sponsor objectives, KPIs, inventory management, business solutions, and package development.

Execute regional and national sponsorship programs in line with client commitments, established timelines, and venue requirements, from planning through measurement, recap, and renewal support.

Serve as the primary contact for assigned accounts, providing responsive service, maintaining regular communication, and following through on requests and commitments.

Coordinate the sponsorship contract process, internal approvals, and related financial documents with Legal, Finance, and account teams.

Manage program budgets and forecasts, monitor spending and financial risks, and partner with Finance to maintain accurate reporting and revenue recognition.

Prepare and help lead client status meetings, campaign reviews, and season recaps, providing recommendations that improve program delivery, client satisfaction, and renewal opportunities.

Market Leadership & Venue Operations

Develop deep knowledge of the New Hampshire market, including venue operations, sponsorship inventory, existing partner programs, sales opportunities, market dynamics, and operational efficiencies.

Serve as the market contact for sponsorship activation, coordinating venue requirements and internal resources.

Partner with Sales to identify opportunities and support sponsorship package development using available inventory, client needs, and venue capabilities.

Identify improvements to regional processes, activation approaches, and shared tools that strengthen program delivery and create consistent sponsor experiences.

Assist amphitheater teams with on-site preseason preparation and end-of-season winterization of sponsorship assets and activation areas, while supporting ongoing activation needs at the clubs.

Show Execution & Staffing

Manage schedules and sponsorship coverage across more than 100 shows annually, accounting for overlapping events, activation deadlines, and staffing needs.

Cover assigned shows on site, oversee sponsor activations and venue deliverables, support hospitality and custom events, and resolve execution issues with venue teams.

Coordinate clear, timely client and internal communications for show announcements, presales, day-of-show needs, and post-event follow-up.

Support the scheduling, training, and direction of Season Event Staff (SES), ensuring clear expectations for sponsorship requirements and event responsibilities.

Plan and manage contractor support for select events and alternate show covera