LN Media & Sponsorship - - Digital Campaign Manager

Live Nation; New York (NY); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Concert tickets

401(k)

Career development

Job summary

Live Nation is seeking a Digital Campaign Manager in New York to lead paid social and digital campaigns for high-profile brand partnerships. You will work with cross-functional teams and external agencies to launch, optimize, and report on campaigns that drive measurable results in the live entertainment space.

The ideal candidate thrives in a fast-paced, data-driven environment, enjoys collaboration, and brings expertise across Meta, TikTok, Snapchat, X, Pinterest, LinkedIn, and Reddit

Qualifications

• 3+ years of experience managing paid social and/or digital media campaigns.
• Bachelor's Degree in Marketing, Advertising, Communications, or related field.
• Familiarity with major social platforms’ advertising products and campaign setups.
• Strong understanding of digital advertising, media buying, and optimization.
• Proven ability to manage high campaign volume and collaborate across teams.
• Excellent written and verbal communication skills.

Responsibilities

• Manage setup, execution, monitoring, and optimization of paid social and digital campaigns.
• Identify opportunities to improve performance, pacing, and cost efficiency.
• Meet with platform representatives to ensure campaign alignment with best practices.
• Collaborate with Director to maintain platform relationships and develop use cases.
• Partner with external agency to oversee execution and optimization.
• Manage invoicing, cost reallocations, and submissions to Finance.
• Share performance updates with clients and internal teams.

Skills

Paid social

Digital media

Campaign optimization

Data-driven

Cross-functional collaboration

Vendor management

Excel

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

TikTok Ads

Snapchat Ads

LinkedIn Ads

Job description

Job Summary:

WHO ARE WE? Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE JOB

Live Nation's Media & Sponsorship division is seeking a Digital Campaign Manager to lead the setup, execution, and optimization of paid social and digital media campaigns for high-profile brand partnerships. This role will work closely with the Director and cross-functional teams to facilitate campaign launches, monitor performance, provide actionable insights, oversee billing processes, and support product rollouts. The Digital Campaign Manager will partner with platform representatives, external agencies, internal teams, and clients to ensure seamless execution and measurable results. The ideal candidate is highly organized, data-driven, collaborative, and passionate about delivering innovative digital solutions within the live entertainment industry.

WHAT THIS ROLE WILL DO

• Manage the setup, execution, monitoring, and optimization of paid social, digital, and proximity-based campaigns
• Identify optimization opportunities to improve campaign performance, pacing, and cost efficiency
• Meet regularly with digital and social platform representatives to ensure campaign alignment with best practices
• Collaborate with the Director to maintain platform relationships and develop new advertising use cases
• Partner with external social media agency to oversee campaign execution and optimization
• Manage vendor invoicing, campaign cost reallocations, and timely submissions to Finance
• Participate in partnership kickoff calls and recurring client meetings to share performance updates and optimization recommendations
• Collaborate with Integrated Marketing to communicate campaign results for case studies and sales materials
• Work closely with the Audience Strategy team to activate first-party data within campaign executions
• Support media planners by providing timely and accurate campaign reporting and insights
• Assist with influencer content amplification, FanFluencer campaign execution, and on-site event support
• Assist the Director in rolling out new products and internal processes
• Support monthly team office hours by sharing product knowledge and answering questions
• Support special projects and ad-hoc initiatives as assigned by leadership

WHAT THIS PERSON WILL BRING

• 3+ years of experience managing paid social and/or digital media campaigns
• Bachelor's Degree in Marketing, Advertising, Communications, or a related field
• Familiarity with major social platforms' advertising products and campaign setups, including Meta, TikTok, Snapchat, X, Pinterest, LinkedIn, and Reddit
• Strong understanding of digital advertising, media buying, and campaign optimization
• Proven ability to manage high campaign volume and collaborate effectively across internal and external teams
• Strong organizational skills and exceptional attention to detail, particularly in campaign execution and vendor management
• Data-driven mindset with the ability to analyze performance and identify optimization opportunities
• Excellent written and verbal communication skills, with the ability to present updates and collaborate with clients and internal teams
• Ability to multitask, prioritize effectively, and manage projects in a fast-paced environment
• Proficiency in Microsoft Office Suite, including Excel and PowerPoint
• Passion for live entertainment, digital innovation, and creating impactful client solutions

BENEFITS & PERKS

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:

• HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH : 401(k) program with company match, stock reimbursement program
• FAMILY : New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• CAREER : Career and skill development programs with School of Live, tuition