Live Video & Digital Content Lead

TelevisaUnivision; Miami (FL); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

PTO

Tuition reimbursement

Wellness programs

401K

Life insurance

Job summary

TelevisaUnivision Local Media seeks a Manager, Multimedia Content, Live Video Streaming & Programming to lead the live video strategy and programming across YouTube, Facebook, TikTok and emerging platforms for U.S. Latino audiences.

You will manage a team of social editors, video producers and livestreaming specialists, shape a dynamic programming calendar, optimize content for discovery and monetization, and collaborate with editorial, marketing and sales to maximize cross‑platform impact.

Qualifications

• Bachelor’s degree in Journalism, Communications, Media, or a related field, or equivalent experience.
• 5+ years of experience in digital video, live streaming, social media, digital programming, or multimedia content production.
• Strong knowledge of YouTube, Facebook, TikTok, and other emerging video platforms, including platform-specific best practices.
• Strong understanding of audience development, content optimization, SEO, algorithms, and social engagement strategies.
• Experience developing and managing a programming calendar or content grid across multiple platforms.
• Ability to operate effectively in a fast-paced, deadline-driven news or media environment, including rapid-response coverage.
• Strong editorial judgment with the ability to identify compelling, culturally relevant content for Latino audiences.
• Experience using audience analytics and performance data to make programming and content decisions, including KPIs such as watch time, concurrent viewers, engagement, and audience growth.
• Excellent communication, organizational, and project management skills, with the ability to manage multiple priorities and productions simultaneously.
• Bilingual English/Spanish preferred, with strong understanding of U.S. Hispanic/Latino audiences and cultural trends.

Responsibilities

• Lead Local Media live video and multimedia content strategy.
• Lead, mentor, and develop a team of social media editors, video producers, and livestreaming specialists.
• Develop and manage a dynamic programming calendar for digital-first live content and related Video on Demand (VOD) assets.
• Monitor digital video trends, platform developments, audience insights, and competitive activity to evolve programming and content strategy.
• Partner with editorial, marketing, PR, sales, and other stakeholders to ensure coordinated content execution and cross-platform promotion.
• Oversee the production of live programming including breaking news, interviews, events, and community programming.
• Establish rapid-response workflows to activate live coverage around breaking news and high-priority stories.
• Ensure content is editorially sound, culturally relevant, and tailored to Latino audiences across the U.S.
• Build relationships with journalists, newsmakers, creators, and other talent to expand audience reach.
• Develop strategies to increase discoverability, viewer retention, engagement, and audience growth across platforms.
• Optimize titles, descriptions, thumbnails, SEO, metadata, calls-to-action, and cross-platform promotion.
• Implement cross-promotion within live streams to drive audiences to other Local Media content and platforms.
• Establish community engagement and moderation standards for active live audiences.
• Monitor KPIs such as concurrent viewers, watch time, engagement, and audience growth; use data to improve content decisions.
• Collaborate with video and social teams to repurpose streams into short-form clips, reels, and long-form VOD content.
• Identify opportunities to increase revenue and monetization through programming and partnerships.

Skills

Digital video

Live streaming

Social media

Editorial judgment

Audience analytics

Project management

Bilingual English/Spanish

Education

Bachelor’s degree in Journalism, Communications, Media, or a related field

Job description

TelevisaUnivision Local Media seeks a Manager, Multimedia Content, Live Video Streaming & Programming to lead the live video strategy and programming across YouTube, Facebook, TikTok and emerging platforms for U.S. Latino audiences.

You will manage a team of social editors, video producers and livestreaming specialists, shape a dynamic programming calendar, optimize content for discovery and monetization, and collaborate with editorial, marketing and sales to maximize cross‑platform impact.