Live Event Experience Designer

CPG Agency; St. Louis (MO); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Hybrid schedule

Job summary

CPG Agency seeks an imaginative, strategic experience designer to lead business-to-business events, including large meetings and activations. You will translate client objectives into engaging experiences, shaping agendas, messaging, stage design, and pre/post-event communications.

Ideal candidates bring extensive experience with Fortune 500 clients, Proven ability to present persuasively, and a collaborative, fast-paced mindset. Hybrid STL-based role with travel 10–15% is expected.

Qualifications

• Significant experience in business-to-business events such as employee conventions and shareholder meetings.
• Deep understanding of tools, tactics, and devices used in creating B-to-B events.
• Ability to articulate winning event solutions in writing and verbally.
• Strong communication and collaboration skills across Sales/Marketing and Experience teams.

Responsibilities

• Conceptualize and guide creative solutions that meet client objectives.
• Design experiential programs and concepts aligning with business goals.
• Develop themes, messaging frameworks, and creative devices for events.
• Improve agency creative output and client satisfaction; aim for award-winning work.
• Lead brainstorming sessions and drive creative innovation within CPG.

Skills

B2B events

Event strategy

Client presentations

Team leadership

Fortune 500 experience

Creative storytelling

Strategic thinking

Persuasive communication

Cross-functional collaboration

Travel readiness

Tools

Presentation design tools

Job description

CPG Agency is seeking an imaginative, strategic experience designer to join our team. The selected candidate will come from the experience/events industry (preferably B-to-B, but will consider B-to-C candidates) and have an extensive understanding of event tools and tactics, along with broad business and communications skills. We’re looking for the ability to lead project teams to produce award-winning creative solutions in the arena of business experiences including large-scale business meetings and events.

This person isn’t a graphic designer; we’re looking for a superb creative communicator who understands how to design an event that drives beliefs and behaviors within the audience.

The right person for us can listen to a client’s objectives, desires, and needs and craft experiential solutions to satisfy them. This could include reimagining an event’s agenda, crafting a compelling opening module, or supporting C-suite presenters in developing effective presentations. We want someone who’s worked on hundreds of business meetings and still brings a fresh take on how to execute messaging, venue branding, scenic, entertainment, and pre/post-event communication.

This person is also a key individual contributor to overall results by delivering compelling solutions for new business proposals. Superb communication, business acumen, and collaboration skills are required since the Experience Designer works with the Sales/Marketing and Experience teams to understand assignments, develop a strategic response and then subsequently manage a team of internal and external resources to meet project goals by providing direction and monitoring progress.

RESPONSIBILITIES

This position requires a blend of the following responsibilities and skills:

STRATEGY/CREATIVE DEVELOPMENT

• Conceptualize and guide creative solutions that effectively communicate the objectives for client accounts
• Design leading-edge experiential and engagement programs and design concepts that meet the client’s business objectives
• Develop themes, taglines, story and messaging frameworks, and other creative devices to support event objectives
• Improve the overall quality of the agency’s creative output, measured by client satisfaction and award-winning work across all media types (meetings and events, video, digital, etc.)
• Be recognized and utilized as a creative leader within the agency and by our clients

PROPOSAL DEVELOPMENT AND PRESENTING

• Working from a strategic framework, design highly effective event solutions for new and existing clients
• Support the development of proposals through brainstorming, sourcing, and integration of ideas

IDEATION / BRAINSTORMING

• Lead team brainstorming and creative sessions
• Champion creative innovation and creative excellence at CPG
• Help develop innovative new concepts and products for the agency
• Stay abreast of current trends and developments in creative and visual technology relating to events and engagement
• Search for ways to integrate new technology platforms, software, and techniques into CPG’s creative deliverables

SKILLS

The core skills, abilities and knowledge key to success in this position include:

• Significant experience in business-to-business events such as employee conventions, shareholder meetings, and franchisee events
• Deep understanding of the tools, tactics, and devices used in creating B-to-B events
• Ability to create and articulate winning event solutions (written and orally)
• High standards of quality, efficiency and effectiveness (high performance)
• High-level strategic thinking ability
• Experience working with high-profile Fortune 500 global clients including the C-suite
• Proven ability to deliver persuasive, articulate presentations
• Ability to supervise and provide clear direction to creative team
• Ability to work well with all levels of internal personnel, outside clients, and vendors
• Adaptability, flexibility, and problem solving
• Confidence, positivity and imperviousness
• Ability to work and thrive in a fast-paced, dynamic environment, under tight deadlines
• Ability to travel and work flexible hours (10-15% travel)

This is a full-time salaried position. Our downtown STL office currently operates on a hybrid schedule with three days in office and two days WFH. Preference will be given to St. Louis-based candidates or those open to relocation, but remote candidates will be considered.

CPG Agency is a highly regarded experiential agency with an outstanding portfolio of Fortune 500 accounts including Southwest Airlines, Ulta Beauty, Jimmy John’s and many others. We help our clients succeed in all areas of the employee and franchisee lifecycle: recruitment, onboarding, training, recognition and celebration. In our 41st year, CPG creates award-winning work in an environment of collaboration, strategic thinking and growth.