Lincoln.com Shop / Buy Manager

Ford; Dearborn (MI); Hybrid; USD 133,000 - 251,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Parental leave and family benefits

Vehicle discount program

Tuition assistance

Employee resource groups

Job summary

Ford is seeking a Digital Assistant Manager for Lincoln in Dearborn, MI. The role leads day-to-day website experiences, personalization execution, and platform enhancements, bridging strategy with digital execution.

You’ll partner with agencies, product teams, and cross-functional brand partners to create premium online experiences for an affluent audience. The candidate will manage MYCO milestones, content accuracy, and launch timelines while improving efficiencies.

Qualifications

• 5+ years of experience developing digital-based experiences, brand marketing and/or content strategy.
• Strong knowledge across ad-tech, SEO, web platforms, analytics with a focus on Adobe tools.
• Experience in developing testing scenarios and optimization.
• Ability to map and connect cross-channel experiences.

Responsibilities

• Lead Model Year Changeover (MYCO) across Lincoln.com with agencies and development teams to set milestones for reveals, Early Build & Price, and launch matrices.
• Coordinate with Brand Managers and IMC to ensure content aligns with launch timelines.
• Identify and implement process improvements to increase website launch efficiency.
• Execute website personalization and audience strategies using Adobe tools.
• Coordinate and build A/B and multivariate tests, monitor performance and optimize content.
• Translate automotive market insights into high-touch digital experiences that elevate the Lincoln brand.
• Support broader content vision across Web, App, and Tier ecosystems.
• Manage agency partner execution of editorial calendars, content optimization, and SEO tagging.
• Partner with GDIA to track KPIs and report to US Marketing leadership and Global Digital teams.
• Assist Digital Marketing Manager with executive-level presentations and alignment.
• Collaborate with dealer experience owners to deliver seamless cross-tier experiences.
• Identify customer and dealer pain points and drive improvements.

Skills

Digital marketing

Ad-tech

SEO

Web analytics

A/B testing

Omnichannel

Leadership

Communication

Business analysis

Requirements gathering

Process mapping

Education

Bachelor's degree or equivalent practical experience

Tools

Adobe tools

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Enterprise Technology plays a critical part in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people’s lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

As Ford continues to build a world-class Marketing organization, they are seeking a Digital Assistant Manager for Lincoln. The Digital Assistant Manager supports the Lincoln.com team as the day-to-day operational lead and champion for website experiences, personalization execution, and platform advancements. This role acts as a crucial bridge between strategic vision and digital execution—partnering closely with agencies, global product teams, and cross-functional brand partners to deliver premium, luxury-grade digital experiences. The ideal candidate will possess a strong background in digital marketing operations, hands‑on familiarity with modern website personalization tools, and the ability to manage complex project timelines (such as vehicle launches and Model Year Changeovers) in a fast-paced environment.

• Lead the Model Year Changeover (MYCO) processacross Lincoln.com, serving as the day-to-day lead working with agency creative and development teams to establish milestones for vehicle Reveals, Early Build & Price (B&P), and launch matrices.
• Coordinate with Brand Managers and the Integrated Marketing Communications team to ensure all website content is accurate, premium, and aligned with vehicle launch timelines.
• Identify and implement operational process improvements to increase website launch efficiencies and streamline content publishing.
• Execute website personalization and audience strategiesutilizingAdobe toolsto deliver tailored, highly relevant experiences across the digital customer journey.
• Coordinate and build A/B and multivariate tests with appropriate teams, monitoring performance against established goals and identifying opportunities for content optimization.
• Translate luxury automotive market insights and affluent consumer expectations into sophisticated, high-touch digital website experiences that elevate the brand's online presence.
• Support the implementation of the broader website content vision, helping to maintain and cascade cross-segment/nameplate content playbooks across Web, App, and Tier ecosystems.
• Manage day-to-day agency partner execution of the editorial calendar, content optimization strategies, and SEO authoring/tagging approaches.
• Partner with GDIA (Global Data, Insight & Analytics) to track clear and measurable KPIs, helping to compile and cascade performance reporting to US Marketing leadership and Global Digital teams.
• Support the Digital Marketing Manager in preparing executive-level presentations and communications to gain alignment on website strategy and executional plans.
• Optimization of dealer and customer experiences for seamless cross-tier experience
• Support Model Year Change Over processes while optimizing sell-down of existing dealer inventory
• Collaborate with dealer purchase experience owner to map out and drive delivery of enablers for seamless experiences at the dealer level, including identifying dealer education and experience requirements
• Have finger on the pulse of key customer and dealer pain points

Minimum Qualifications:

• Bachelor's Degree or equivalent practical experience
• 5+ years’ experience developing digital-based experiences, brand marketing and/or content strategy
• Strong knowledge and competency across ad-tech, SEO, web technologies/platforms, analytics suites with a focus on Adobe tools
• Significant experience in developing testing scenarios, executing and optimizing
• Skilled in integrating experiences across channels and touchpoints to deliver an end-to-end connected journey for the customer
• Adept at business analysis and process mapping, requirements (user stories/acceptance criteria), and validation/test script development
• Thorough understanding of the automotive industry, with experience in partnering with digital retailing and dealer solutions
• Ability to understand existing business processes, reasons why they exist and create a roadmap for changing and modernizing to meet current customer demands
• A passion for digital customer experience and providing solutions in service and across the customer lifecycle
• Excellent communication skills with proven ability to lead and inspire teams

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company.

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision, and prescription drug coverage
• Paid parental leave, new parent ramp‑up programs, subsidized back‑up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day

This position is leadership level 6 and ranges from $132,800-$250,800.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
Internal applicants: moving into this role may result in an adjustment to your current compensation based on the posted pay range for this role, taking into consideration your qualifications and other relevant factors.

Visa sponsorship is not available for this position.

Domestic relocation is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week.

#LI-Hybrid

#LI-PW1