Lifecycle Marketing Specialist

Change.org; Northern (KY); Hybrid; USD 102,000 - 120,000; Full time

Job summary

Change.org is seeking a Lifecycle Marketing Specialist to own and scale global campaigning emails, building, testing and executing workflows in a proprietary tool, and coordinating with cross-functional partners to maintain brand alignment. You will manage list segmentation, report on email metrics, and drive petition activity while balancing competing requests.

This full-time role reports to the Director of Lifecycle Marketing and is based in the United States, with preference for East Coast

Qualifications

• 3–5 years of lifecycle, CRM or email marketing experience
• Experience building, testing and optimizing high‑volume email campaigns
• Ability to manage multiple priorities and stakeholders without compromising quality

Responsibilities

• Standardize and own the global campaigning email intake process at scale
• Own execution, testing, and optimization of email campaigns in a proprietary tool
• Prioritize requests from cross‑functional partners with competing demands
• Maintain healthy email lists with clean segmentation
• Provide regular reporting on key email performance metrics

Skills

Email campaigns

Multi-tasking

List management

Cross-functional

Lifecycle marketing

Job description

Change.org is searching for a Lifecycle Marketing Specialist to serve as the centralized production for cross-functional email campaigns, driving petition activity while ensuring brand alignment. You will report to our Director of Lifecycle Marketing. As a key member of our Lifecycle Marketing team, you’ll own and scale Change.org 's global campaigning emails, including building, testing, and executing workflows in a proprietary tool, prioritizing competing cross-functional requests, maintaining clean list segmentation, and reporting on key email metrics.

Change.org is the world’s largest platform for democracy.

At a time when dissatisfaction with democracy globally is at an all-time high, we’re investing heavily in using AI to build an operating system for modern democracy. This includes our platform for giving people greater voice, a personalized voter guide for elections, and a new product which aims to bring people across the political spectrum together to identify shared solutions.

To realize this vision, we're building a team at the intersection of technology and civic engagement — bringing together top talent focused on giving citizens a direct voice, strengthening accountability, and building stronger, more resilient democracies.

Key Outcomes:

Standardize and own the global campaigning email intake process at scale;

Own the execution, testing, and optimizing of email campaigns in our proprietary tool;

Prioritize requests from global cross-functional partners with competing demands;

Maintain a healthy email list with clean segmentation;

Provide regular reporting on key email performance metrics;

The most important core competencies for the role are:

Skilled in building, testing and creating high-volume email campaigns;

Proficiency in managing multiple concurrent priorities, workstreams, and/or requests without sacrificing quality or accuracy, while maintaining visibility on status

Maintaining healthy email lists and balancing user experience, segmentation and brand alignment ;

Cross-functional collaboration and stakeholder management;

Minimum 3-5 years experience in lifecycle, CRM, email marketing, ideally with a centralized email function serving multiple business verticals

Interested? Great! Here's what you should know:

This is a full time role based in the United States with a preference for those based on the East Coast.

We’re currently able to hire staff based in the following US locations: Alaska (AK), Arizona (AZ), California (CA), Colorado (CO), Connecticut (CT), District of Columbia (DC), Florida (FL), Georgia (GA), Illinois (IL), Iowa (IA), Kansas (KS), Maryland (MD), Massachusetts (MA), Michigan (MI), Minnesota (MN), Missouri (MO), New Jersey (NJ), New York (NY), North Carolina (NC), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), Texas (TX), Vermont (VT), Virginia (VA), Washington (WA), Wisconsin (WI).

Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale and the cost of labor for that location. The annual salary of a Lifecycle Marketing Specialist is $120,000 in San Francisco and New York, is $114,000 in Austin, Boston, Chicago, DC, Los Angeles and Seattle, and is $102,000 in all other US locations.

Benefits and perks also vary based on location.

Our evaluation processis as follows:

45-minute Recruiter Screen

30-minute Hiring Manager Screen

Take Home Assignment

Team Interview

Executive Interview

Change.org is an open platform designed to serve people across the full range of viewpoints. We expect all candidates to have thought about whether it’s a fit for you to work at a genuinely open platform like this, in which you will regularly be exposed to opinions and campaigns which are in sharp contrast to your own values and/or beliefs.

We are an equal opportunity employer and consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity [or expression], national origin, protected veteran status, disability, age, or any other status protected by law.

We are committed to providing reasonable accommodations for candidates with disabilities throughout our recruitment process. If you need assistance or an accommodation, please let your recruiter know.

Change.org voluntarily collects limited demographic information for government reporting and to support our diversity and inclusion efforts. Providing this information is entirely optional and anonymous, and is not used in hiring decisions.

The categories in this survey are standardized and may not reflect how everyone describes themselves.

All benefits listed are offered globally. Additional benefits vary by country of employment.

Quick Stats

Change By the Numbers

2007

Year Founded

150

Team Members

15

Countries

95%

Employees who are proud to work at change.org

Working Together

Life at Change

01

Embedding
DEI

Change.org has a mission to cultivate a dynamic and inclusive workplace culture where every employee feels valued, connected, and inspired to contribute their best. We aim to enhance engagement through meaningful interactions, continuous development opportunities, and fostering a sense of community and belonging.

02

Bonding
& Traveling

Connecting is a non-negotiable, and we invest in onboarding retreats called Ready for Change that bring us closer and help us better understand ourselves, the business, and others. We also love our EOY parties and departmental get-togethers throughout the year.

03

Building
Community

There are four Community Resource Groups (CRGs)—API, Women/Nonbinary, Latinx, and LGBTQIA+—that hold regular meetings. Past CRG events have included panels, speaker series, cooking classes, happy hours, and all team call presentations.

04

Constantly
Communicating

We hear from leadership through monthly C Team reports, departmental Town Halls, and transparency updates on our All Team Calls.

Our Values

Values Guide Our Every Move

We match the size of the problem we are addressing by being radically ambitious, with an urgency to make progress in driving systemic impact.

We take responsibility

We each take responsibility for bringing our best selves to work, building a great culture, and owning the outcomes needed to achieve our mission.

We are open to a wide diversity of perspectives from our colleagues and users, and are actively curious about what we might learn about others, our work, and ourselves.

We are courageously candid

We are committed to courageous, constructive, and candid communication in order to get the best out of our individual and team performance.

We build connection

We value and invest in interpersonal connection and understanding to build trusting relationships, effective teams, and a healthy organizational culture.

Awards