Lifecycle Marketing Manager (Remote)

Rula; Los Angeles (CA); Remote; USD 80,000 - 120,000; Full time

Job summary

Rula seeks a strategic email + SMS marketing manager to enhance patient engagement through innovative lifecycle strategies. The ideal candidate will possess 5+ years in retention marketing, excellent analytical skills, and a passion for improving mental healthcare access. A remote environment with a strong focus on work-life balance offers competitive benefits and a culture of inclusion.

Benefits

100% remote work environment

Attractive pay and benefits

Comprehensive health benefits

401(k) plan access

Generous time-off policies

Paid parental leave

Employee Assistance Program (EAP)

New hire home office stipend

Quarterly department stipend

Wellness events and lunch & learns

Community and employee resource groups

Qualifications

• 5+ years in D2C / B2C lifecycle marketing.
• Hands-on experience with Iterable.
• Strong analytical skills for data-driven decisions.

Responsibilities

• Lead development of multi-channel lifecycle strategies.
• Create personalized lifecycle programs.
• Collaborate with cross-functional teams.

Skills

Analytical skills

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Iterable

BI tools

Job description

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

At Rula, we are on a mission to make mental healthcare work for everyone, and we need a strategic, driven email + sms marketing manager to help make it happen.

In this role, you’ll play a key part in shaping the patient experience by ensuring patients get the right message via the right channel at the right time. This role will be fundamental in helping create and scale a best-in-class lifecycle marketing program at Rula.

You’ll lead the development and execution of multi-channel lifecycle strategies (email + SMS primarily) to improve the speed and quality of patient access to mental healthcare. You'll work independently and collaborate with cross-functional teams to create an intelligent, personalized lifecycle program, refine our reporting and analytics capabilities, and expand our test-and-learn program to continuously improve patient engagement.

We’re looking for someone who thrives in a fast-paced environment, has a bias for action, and brings exceptional organization, customer focus, and attention to detail to everything they do. If you're excited about using data-driven strategies to make a meaningful impact in mental healthcare, we'd love to hear from you!

Required Qualifications

• 5+ years of experience in a D2C / B2C lifecycle or retention marketing role, with a proven track record of creating and executing effective lifecycle strategies, driving program growth and meaningful business results through multi-channel campaigns.

• Hands-on experience with Iterable, including the ability to set up, automate, and optimize campaigns, journeys, experiments, dynamic content, and segmentation.

• Strong analytical skills, with the ability to interpret data, run A/B tests, and make data-driven decisions to improve campaign performance.

• Excellent project management skills, capable of managing multiple campaigns and initiatives simultaneously while maintaining attention to detail.

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• Exceptional communication skills, able to convey complex strategies clearly and collaborate effectively across teams like Product, Operations, Support, and others.

• Self-starter with excellent organizational skills and the ability to thrive in a fast-paced, cross-functional environment.

• Experience working in a healthcare, mental health, or marketplace environment

• 1+ years experience at a high-growth start-up

• Experience owning retention strategies and implementing success retention campaigns.

• Experience with more complex lifecycle programming like HTML or SQL.

• Experience using BI tools (preferably Looker and Amplitude)

We're serious about your well-being! As part of our team, full-time employees receive:

• 100% remote work environment (US-based only): Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments

• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA

• 401(k) plan access: Start saving for your future

• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering

• Employee Assistance Program (EAP): Support for your mental and physical health

• New hire home office stipend: Set up your workspace for success

• Quarterly department stipend: Fund team-building activities or in-person gatherings

• Wellness events and lunch & learns: Explore a variety of engaging topics

• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.