Lifecycle Marketing Manager New San Francisco, California, United States

Forge Global, Inc.; San Francisco (CA); Hybrid; USD 135,000 - 155,000; Full time

Job summary

Forge Global, Inc. is seeking a Lifecycle Marketing Manager to lead and scale email marketing programs aimed at enhancing customer engagement and revenue. The ideal candidate will possess strong analytical skills and a deep understanding of email marketing best practices. This hybrid role requires collaboration across teams and a commitment to data-driven decision-making, ensuring effective communication and execution of email strategies.

Qualifications

• 5+ years planning and executing email programs for a corporate organization.
• Strong analytical skills with the ability to interpret data.
• Knowledgeable about email industry trends and regulations.

Responsibilities

• Manage and implement ongoing email programs and automated notifications.
• Own Forge’s email calendar and execute all email programs.
• Ensure compliance with email best practices and governmental regulations.

Skills

Analytical skills

Communication

Interpersonal skills

Email best practices

Tools

Braze

CRM systems

Marketing automation platforms

Job description

At Forge (NYSE: FRGE), we know our team is our greatest asset. As technology innovators in the private market, our vision is to deliver a richer future for everyone. We live that vision through our values of being bold, humble, and accountable. We experience the value that our vision brings to the world every day, helping the teams behind the greatest innovations of our generation, from space travel to planet-saving, plant-based nutrition, and more.

With liquidity solutions, exclusive data and insights, a custody offering, and a vibrant marketplace, Forge’s goal is to build the best-in-class technology infrastructure to power a global private market that is transparent, accessible, and seamless for companies, their employees, and investors. Through Forge, employees can sell their private shares, employers can reward shareholders with pre-IPO liquidity and individual and institutional investors can participate in private unicorn growth.

Forge's differentiated global marketplace addresses rising demand among individual and institutional investors for exposure to private company stocks and is building a growing network effect.

Our ability to offer these powerful financial solutions has generated incredible interest from investors, demand from customers, and a need to grow our team to meet the needs of more companies, teams, and innovators in this way.

The Role:

The Lifecycle Marketing Manager is a results-driven leader who has experience building and scaling email marketing programs. This role will be pivotal to understanding Forge’s target audience, driving engagement, and increasing revenue through strategic email campaigns for the full customer lifecycle. The ideal candidate will be a data-informed marketer with a deep understanding of email best practices and a willingness to iteratively test programs. This person will collaborate with cross-functional teams to ensure email serves as an effective tool to engage, inform, and convert clients.

Location: This role requires a hybrid work schedule, with 2-3 days per week in our San Francisco, CA or New York, NY office to foster collaboration and teamwork.

Responsibilities:

• Manage and work towards a best-in-class technical implementation of regular ongoing email programs, and automated, personalized email notifications.
• Own Forge’s email calendar and tactical execution of all email programs, and effectively communicate initiatives, to inform stakeholders and ensure client satisfaction.
• Build and test for optimal email content and call-to-actions, while also ensuring strong attention to detail and data integrity.
• Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings.
• Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities.
• Ensures alongside legal and compliance teams that Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others.

Qualifications:

• 5+ years planning and executing email programs for a corporate organization
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Familiarity with marketing automation platforms, CRM systems, and analytical tools
• Excellent communication and interpersonal skills
• Experience with data structures, mapping attributes across tables, and transforming values with table calculations
• Knowledgeable about email industry trends, laws, and regulations
• Must be able to sit and/or stand for long periods of time in an office or home office setting while working

Preferred Qualifications:

• Experience with Braze, with hands-on experience in the platform
• Experience at a financial services and/or fintech company
• Experience with SMS and in-product notifications is a plus, as we look to implement these programs in the futur e

For residents of San Francisco/Bay Area, CA or New York, NY the annual salary range for this role is $135,000 - $155,000 + annual bonus. Final offers may vary from the amount listed based on geography, candidate experience and expertise, bonus, and other factors

Forge is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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