Lifecycle Marketing Manager- Activation New

Midi, Inc.; Mississippi; Hybrid; USD 105,000 - 115,000; Full time

Job summary

Midi, Inc. is seeking a Lifecycle Marketing Manager to enhance customer activation strategies for a women-focused health company. The ideal candidate will design, implement, and optimize marketing campaigns while collaborating across teams to ensure effective data flow and user engagement. This role entails a hands-on approach and is pivotal in improving conversion rates from sign-up to active appointments, contributing significantly to the company's growth.

Benefits

Comprehensive benefits

Work from home stipend

Equity

Health insurance

Vision and dental coverage

401K

Qualifications

• 3-5+ years in lifecycle marketing or growth marketing.
• Expertise with marketing automation platforms.
• Strong analytical skills in activation KPIs.

Responsibilities

• Design and optimize multi-channel activation campaigns.
• Lead customer journey from registration to appointment booking.
• Collaborate with Product and Engineering teams on data integration.

Skills

User behavior analysis

Customer activation

Campaign optimization

Tools

Braze

Iterable

HubSpot

Salesforce Marketing Cloud

Customer.io

Job description

Remote (U.S. Based) | Optional hybrid in the Bay Area

Overview:

Midi Health is on a mission to redesign care for women in midlife — and we’re growing fast.

We’re looking for a Lifecycle Marketing Manager with a dedicated focus on customer activation. This role is critical for guiding our newly registered users from their initial sign-up to their first key conversion point: booking an appointment with us.

You will be instrumental in designing, implementing, and technically executing personalized, data-driven journeys using our marketing automation platforms. You'll leverage your expertise to build and optimize campaigns across various channels (especially email and SMS), design and curate customer segments, and collaborate closely with Product and Engineering teams to ensure data flow and platform capabilities support our activation goals.

If you are a strategic, hands-on, and technically proficient marketer passionate about understanding user behavior, optimizing onboarding funnels, and driving conversion from sign-up to activation, we’d love to meet you!

Why this role is hot

• You will be the architect of our customer activation strategy, owning the critical path from registration to first appointment booking, with significant hands-on execution.
• Design, build, and optimize multi-channel activation campaigns within our marketing automation platforms, including leading our weekly newsletter strategy.
• Deeply understand our new user journey, identify friction points, and technically implement solutions to improve conversion rates.
• Lead the development and curation of dynamic customer segments to enable highly personalized and effective activation flows.
• Partner closely with Product, Engineering, and Growth teams on data integration, MarTech infrastructure, and ensuring HIPAA compliance where applicable.
• Drive significant business impact by improving our core activation metrics through both strategy and precise execution.

Business impact: Not just surviving, but thriving

• Directly impact new customer acquisition efficiency and revenue by strategically and technically optimizing the activation funnel.
• Lead efforts to significantly increase the percentage of registered users who successfully book an appointment.
• Provide strategic insight into user behavior during the critical initial phases of their journey, informing product and engineering roadmaps.
• Ensure every touchpoint in the activation journey is optimized through robust segmentation, personalization, and diligent platform configuration and performance measurement.
• Serve as a trusted partner to leadership, bringing visibility, storytelling, and clarity to our activation efforts.

What you will need to succeed:

• 3-5 + years in lifecycle marketing, CRM, or growth marketing, with a clear focus on customer activation or onboarding optimization.
• Proven success in executing and hands-on building automated campaigns specifically aimed at driving initial user conversion or product adoption.
• Deep expertise and hands-on proficiency with major email and SMS marketing automation platforms (e.g., Braze, Iterable, HubSpot, Salesforce Marketing Cloud, Customer.io) – including audience segmentation, journey builder configuration, and campaign deployment.
• Demonstrated ability to collaborate with creative team and leading strategy across content, copywriting, and design
• Strong analytical foundation with fluency in key activation KPIs (e.g., conversion rate from registration to booking, time-to-activate, funnel drop-off rates, engagement metrics), A/B testing, and data interpretation.
• Curiosity, optimism, and the ability to adapt quickly in a fast-paced environment.

Bonus points if you have:

• Prior experience in a fast-growing health-tech company, with competing priorities
• Understanding of basic HTML/CSS for email template customization.
• Experience collaborating cross-functionally with Product and Engineering teams on data requirements, API integrations, and MarTech stack optimization.
• Hiring Manager Interview/Strategic Assessment (45 min)
• Final Interviews with cross-functional team (3 hours total)

The estimated salary range for this role is 105,000-115,000K per year, based on factors such as experience, skills, and location. In addition to base salary, employees are eligible for comprehensive benefits, including equity, health, vision, dental, 401K and Work from home stipend.

While you wait to hear from us…

• Hear from our patients — they love Midi here and here
  
  

Midi Health is a diverse organization. We encourage applications regardless of color, religion, gender, sexual orientation, gender identity or expression, age, nationality, marital status, disability, and veteran status. #LI-JA1

Please note that all official communication from Midi Health will come from an @joinmidi.com email address. We will never ask for payment of any kind during the application or hiring process.

If you receive any suspicious communication claiming to be from Midi Health, please report it immediately by emailing us at [e-mail] .

Please note that all official communication from Midi Health will come from [e-mail] address. We willneverask for payment of any kind during the application or hiring process.
If you receive any suspicious communication claiming to be from Midi Health, please report it immediately by emailing us [e-mail] .

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Do you have at least 3 years of hands-on experience designing, building, and optimizing customer activation or onboarding flows within a marketing automation platform (e.g., Braze, Iterable, HubSpot, Customer.io)? * Select...

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Have you been directly responsible for improving conversion rates from initial registration/sign-up to a key first action (e.g., booking an appointment, completing a profile, making a first purchase)? * Select...

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