Lifecycle Marketing Manager

Function Health; United States; On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive salary and benefits

Flexible working hours

Job summary

Function Health is seeking a seasoned Lifecycle Marketing Manager to own SuppCo lifecycle marketing from onboarding through winback, partnering with Growth, Creative, and product teams to build scalable messaging journeys and personalized recommendations.

You will drive KPI-based experimentation, optimize engagement, and help scale SuppCo from thousands to millions of members while advancing Function Health’s mission to empower people to live healthier lives.

Qualifications

• 6+ years of lifecycle/CRM marketing experience in high-growth ecommerce or subscription brands.
• Hands-on expertise in Iterable (or Braze/Klaviyo) for journey building, segmentation, content, deliverability.
• Proven track record building lifecycle programs from scratch and scaling to revenue.
• Strong analytical skills: define KPIs, run experiments, translate data into decisions.
• Excellent cross-functional collaboration with product, creative and data partners.
• Comfort with AI-assisted content workflows and automating repeatable work.
• Nice to have: Iterable Catalog, supplement/health ecommerce background, HTML email basics, SQL or product analytics tools.

Responsibilities

• Own SuppCo lifecycle marketing end-to-end across email, push, and in-app messaging.
• Build SuppCo lifecycle automation from onboarding to winback in Iterable.
• Match product feed to member stacks using Iterable Catalog and deliver personalized recommendations.
• Partner with Growth creative and AI content teams to ship on-brand campaigns quickly.
• Define and track lifecycle KPIs and run a disciplined experimentation program.
• Collaborate with SuppCo product and Function Lifecycle teams to connect journeys with the broader experience.
• Provide lifecycle support for new launches, including credits and add-ons.

Skills

Lifecycle marketing

Iterable expertise

Analytics & KPI design

Cross-functional collaboration

AI-assisted content workflows

Health/e-commerce knowledge

Tools

Iterable

Klaviyo

Braze

SQL

Job description

Company Overview

Function Health is the AI operating system for health, designed to empower people to live 100 healthy years. We are redefining how individuals understand, measure, and improve their health by moving beyond the limitations of traditional care and enabling comprehensive, continuous insight into human biology. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024, and is venture-backed by Redpoint and other leading venture firms. Over half a million members have joined Function to take control of their health.

Function Health is the AI operating system for health, designed to empower people to live 100 healthy years. We are redefining how individuals understand, measure, and improve their health by moving beyond the limitations of traditional care and enabling comprehensive, continuous insight into human biology. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024, and is venture-backed by Redpoint and other leading venture firms. Over half a million members have joined Function to take control of their health.

The Role

We are seeking a creative and passionate Lifecycle Marketing Manager to join our team and own lifecycle marketing for SuppCo, Function’s supplement tracking and optimization platform. You will work with our Growth, Creative, and SuppCo product teams to build SuppCo’s lifecycle automation foundation from the ground up — designing the messaging journeys that turn new users into engaged, loyal members and power SuppCo’s growth into a leading e-commerce brand.

The ideal candidate is comfortable working through ambiguity, meticulous in their attention to detail, self-motivated, resourceful, and capable of thriving in a fast-paced environment. As an early member of our team, your contributions will play a critical role in shaping the future of our member experience as we scale from currently thousands of members to millions.

This role is best suited for those energized by fast-paced environments, excited to build in a high-growth setting, and deeply motivated by our mission at Function. If you're looking for meaningful challenges, dynamic work, and the opportunity to make a real impact, we’d love to meet you.

Key Responsibilities

• Own SuppCo’s lifecycle marketing end to end — strategy, execution, and reporting across email, push, and in-app messaging.
• Build SuppCo’s lifecycle automation foundation from the ground up: onboarding, engagement, conversion, replenishment, and winback journeys in Iterable.
• Leverage Iterable Catalog to match SuppCo’s product feed to member stacks and deliver personalized supplement recommendations at scale.
• Partner with the Growth creative team and our AI-assisted content engine to brief, refine, and ship on‑brand campaigns at high velocity.
• Define and track lifecycle KPIs — activation, repeat purchase rate, LTV, and churn — and run a disciplined experimentation program against them.
• Collaborate with SuppCo product and Function Lifecycle teams to connect SuppCo journeys with the broader Function member experience.
• Provide lifecycle support for new launches that touch SuppCo, including credits, family plans, and add‑on offerings.

What We Are Looking For

• 6+ years of lifecycle/CRM marketing experience, ideally at a high-growth e-commerce or subscription consumer brand.
• Hands‑on expertise in Iterable (or a comparable ESP such as Braze or Klaviyo) — journey building, segmentation, dynamic content, and deliverability.
• A proven track record of building lifecycle programs from scratch and scaling them into meaningful revenue drivers.
• Strong analytical skills: you define your own KPIs, design clean experiments, and turn data into decisions.
• An excellent cross‑functional collaborator who moves fast with product, creative, and data partners.
• Comfort with AI‑assisted content workflows and a bias toward automating repeatable work.
• Passion for health, wellness, and Function’s mission of empowering people to live 100 healthy years.
• Nice to have: Iterable Catalog experience, supplement or health e‑commerce background, basic HTML email skills, and familiarity with SQL or product analytics tools.

To be a strong fit, you embody our Core Values

Ruthless Prioritization

• We don’t let perfect get in the way of progress.
• We move quickly to drive value, not perfection.
• We prioritize what drives impact.
• We never compromise on standards of excellence.

Member‑First, Always

• We design and deliver like we’re caring for someone we love.
• We create calendar, actionable, human experience.
• We prioritize responsiveness, peace of mind, and outcomes.
• We empower members with truth, clarity, and care.

One Team, Moving Fast

• We are aligned in purpose, prioritization, and speed.
• We gather diverse perspectives to make informed decisions.
• We clear paths for each other and move fast together.
• We communicate clearly and respectfully, rallying around shared goals.

Radical Ownership, Relentless Execution

• We don’t just ship– we own outcomes and drive results.
• We act with urgency and precision
• We anticipate, initiate, and follow through.
• We meet challenges with grit and pragmatism.
• We embrace new tech to deliver better outcomes.

Mission Over Ego

• We are ruthlessly aligned to our mission - and leave ego at the door.
• We disagree and commit.
• We don't tolerate politics or withholding information.
• We operate with honesty, transparency, and respect.

Sustained Integrity in Every Detail

• We earn trust by obsessing over accuracy, quality, and clarity in everything we do.
• We prioritize clinical precision - data must be right.
• We sweat the details because outcomes depend on them.

Why You'll Love Working With Us

We value our team at Function and offer a competitive salary and benefits package, flexible working hours, and a dynamic work environment where creativity and innovation are encouraged. If you are a highly motivated and experienced individual who is passionate about using technology to improve people’s lives, we would love to hear from you.

At Function, we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer, we do not discriminate on the basis of race, color, gender identity, ancestry, religion, age, sexual orientation, national origin, disability, marital status, Veteran status, or any other occupationally irrelevant criteria.

Join the Function Health team and become a part of our mission to build a healthier future for all. Discover more about us and how we’re changing the face of healthcare at Function Health.

Important Notice

Legitimate communication from the Function Health team will always come from an email address ending in @functionhealth.com. Function Health will never request personal information such as banking details or payment during the hiring process. Please be cautious of communications or job offers that come from other email domains, instant messaging platforms, or unsolicited calls. If you ever have doubts about the legitimacy of a communication, please reach out to us directly at [e-mail].