Manager, Retention & Lifecycle Marketing

Meds; Austin (TX); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

100% company-paid Medical, Dental, and Vision coverage

Short-Term Disability and Life Insurance

401(k) with company match

Complimentary daily lunch

Job summary

Meds in Austin is seeking a Lifecycle Marketing Manager to lead marketing strategies that enhance customer retention and engagement. This full-time position is pivotal in building personalized customer experiences and driving long-term business growth in a fast-paced environment.

If you are passionate about lifecycle marketing and want to be part of a leading healthcare brand, apply today!

Qualifications

• 4+ years of experience in lifecycle marketing, CRM, email marketing, or customer marketing.
• Strong understanding of customer segmentation, personalization, lifecycle strategy, and marketing automation.
• Exceptional written communication skills.
• Experience building and optimizing automated customer journeys.

Responsibilities

• Own the end-to-end lifecycle marketing strategy.
• Build and optimize automated customer journeys.
• Develop customer segmentation strategies.
• Analyze customer behavior to reduce churn and increase retention.

Skills

Lifecycle marketing

Customer retention

CRM

Email marketing

Analytical skills

Project management

Education

4+ years of experience in lifecycle marketing or related field

Tools

Braze

Iterable

Klaviyo

Salesforce Marketing Cloud

Job description

Meds.com is a rapidly growing consumer technology firm operating a suite of healthcare businesses, including our flagship brands BlueChew & MOD. Our mission is to better patients' lives through innovative healthcare solutions. With a team of 300 professionals across various specialties, we’ve built scalable pharmacy, telemedicine, and e-commerce platforms using cutting‑edge technology. As we continue our accelerated growth trajectory, we’re launching new products to expand our patient base and accelerate growth. Join us in tackling exciting challenges at the intersection of healthcare and technology.

We’re building one of the fastest‑growing direct‑to‑consumer healthcare brands in the country and are looking for someone to own one of the most important growth levers in the business: customer retention. Our customers don’t stop interacting with us after their first purchase. Every message, renewal, product recommendation, and touchpoint is an opportunity to build trust, increase lifetime value, and create an exceptional customer experience.

What You’ll Own

• Own the end‑to‑end lifecycle marketing strategy across email, SMS, and other owned channels.
• Build and optimize automated customer journeys that improve engagement, retention, renewal rates, and customer lifetime value.
• Develop customer segmentation strategies that deliver personalized experiences at scale.
• Create testing roadmaps across messaging, creative, timing, offers, channel mix, and audience segmentation.
• Partner with designers, copywriters, and creative strategists to develop compelling lifecycle campaigns that strengthen customer relationships and increase revenue.
• Analyze customer behavior to identify opportunities to reduce churn, increase repeat purchases, and improve subscription retention.
• Lead lifecycle campaigns supporting onboarding, renewals, product launches, cross‑sells, upsells, referrals, win‑back initiatives, and loyalty programs.
• Monitor and report on key lifecycle metrics including retention, renewal rate, churn, repeat purchase rate, engagement, unsubscribe rates, and customer lifetime value.
• Collaborate with Product and Engineering to improve customer communications, automation, personalization, and the overall customer experience.
• Continuously identify new opportunities to improve customer engagement through experimentation, data, and creative thinking.

What Great Looks Like

• You think beyond campaigns.
• You think in customer journeys.
• You understand that every message should have a purpose, and every interaction should strengthen the relationship between the customer and the brand.
• You're equally comfortable building strategy, reviewing creative, analyzing performance, and identifying opportunities hidden within customer data.
• You believe the best lifecycle marketing doesn’t feel like marketing. It feels helpful, timely, relevant, and personal.
• You love testing ideas, measuring outcomes, and continuously improving the customer experience.

Qualifications

• 4+ years of experience in lifecycle marketing, retention marketing, CRM, email marketing, or customer marketing.
• Experience managing lifecycle programs for a subscription, DTC, e‑commerce, consumer technology, or digital healthcare company.
• Strong understanding of customer segmentation, personalization, lifecycle strategy, and marketing automation.
• Experience building and optimizing automated customer journeys.
• Strong analytical skills with the ability to translate customer insights into actionable marketing strategies.
• Excellent project management and cross‑functional collaboration skills.
• Exceptional written communication skills and an understanding of conversion‑focused messaging.
• Comfortable managing multiple initiatives in a fast‑paced, high‑growth environment.

Bonus Points

• Experience in telemedicine, healthcare, wellness, or another regulated industry.
• Experience with lifecycle marketing platforms such as Braze, Iterable, Klaviyo, Customer.io, or Salesforce Marketing Cloud.
• Experience with SMS marketing and omnichannel customer engagement.
• Familiarity with A/B testing, experimentation frameworks, and customer research methodologies.
• Experience with analytics platforms such as Mixpanel, Looker, Amplitude, or similar tools.
• Experience using AI tools to accelerate content creation, personalization, campaign optimization, and workflow efficiency.

What Success Looks Like

• Within your first year, you’ll have built and optimized lifecycle programs that meaningfully improve customer engagement, subscription retention, and lifetime value.
• You’ll create customer experiences that feel thoughtful, personalized, and seamless across every touchpoint.
• You’ll become a trusted strategic partner across Creative, Growth Marketing, Product, and Customer Experience teams.
• You’ll help build one of the most sophisticated retention programs in direct‑to‑consumer healthcare.

Why Join Us

• We’re building a culture that values ownership, curiosity, experimentation, and measurable impact.
• You’ll work alongside ambitious marketers, creatives, strategists, and operators who care deeply about building experiences that customers genuinely value.
• You’ll have the opportunity to shape every stage of the customer journey, influence millions of customer interactions, and help define the future of one of the fastest‑growing consumer healthcare brands in America.
• If you’re excited about building world‑class lifecycle marketing, creating meaningful customer experiences, and driving long‑term business growth through creativity and strategy, we’d love to meet you.

Perks

• 100% company‑paid Medical, Dental, and Vision premium coverage for employees, plus.
• Short‑Term Disability and Life Insurance.
• 401(k) with company match.
• Complimentary daily lunch provided on‑site.

This role is full‑time in our Austin or Chicago offices.