Lifecycle Marketing Manager

Bandsintown Group Inc.; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading lifecycle marketing firm is seeking an experienced professional to own lifecycle marketing across multiple platforms. You will build and execute strategies that maximize user engagement and retention while leveraging analytics and user insights. Ideal candidates will have over 5 years of experience in lifecycle marketing, particularly in tech or media sectors. The role offers a competitive salary and flexible hybrid work options.

Benefits

Competitive salary

Medical, Dental, & Vision Coverage

Generous paid time off

Retirement plan

Stipends for concert tickets and music streaming services

Work/Life balance with hybrid work

Casual dress code

Qualifications

• 5+ years of lifecycle marketing experience in SaaS, consumer tech, or entertainment/media.
• Strong portfolio demonstrating measurable impact.
• Expertise with CRM systems and analytics tools.

Responsibilities

• Build lifecycle marketing programs to maximize engagement and retention.
• Launch multi-channel campaigns across various platforms.
• Deliver performance reports and optimize campaign strategies.

Skills

Lifecycle marketing

User segmentation

CRM systems (Braze, Salesforce)

Analytics tools (Mixpanel, Tableau, Google Analytics)

Campaign optimization

Job description

Location: Remote (PST timezone preferred) OR Montreal Hybrid

About This Role

Join our marketing team to own lifecycle marketing across three platforms: Bandsintown (100M users), Bandsintown for Artists (700K users), and Bandsintown Pro (65K users). You\'ll develop lifecycle programs and campaigns that drive engagement, revenue, and retention while connecting fans worldwide with concerts they love. This is your chance to shape the future of live music discovery and promotion.

What You’ll Achieve

Strategy & Execution

• Build lifecycle marketing programs that maximize activation, engagement, revenue, and retention across platforms
• Launch multi-channel campaigns across email, push notifications, and in-app messaging
• Develop sophisticated user segmentation and personalization strategies
• Wireframe campaign concepts and work with the Creative team to produce high-converting messaging and visuals

Analytics & Optimization

• Enhance existing tracking systems and run ongoing tests to improve campaign performance
• Deliver weekly/monthly performance reports and ROI analysis to stakeholders and leadership
• Lead CRM platform optimization and stay current on lifecycle marketing innovations
• Leverage AI tools to accelerate and improve campaign strategy, content, optimization & reporting.

What You’ll Bring

• 5+ years lifecycle marketing in SaaS, consumer tech, or entertainment/media
• A strong portfolio of gated and ungated work showing measurable impact
• Hands-on expertise with CRM systems (Braze, Salesforce) and analytics tools (Mixpanel, Tableau, Google Analytics)
• Comfort using AI tools to research, ideate, and execute, while refining with a human touch
• Proven ability to present complex strategies and insights in executive-friendly formats

What We Offer

• Competitive salary based on experience
• Medical, Dental, & Vision Coverage, Life & Disability Insurance
• Generous paid time off, including sick days and standard company holidays
• Summer Friday hours
• Retirement plan
• Stipends for concert tickets and music streaming services
• Friendly, rockstar coworkers
• Work/Life balance with hybrid work
• Casual dress code
• Work with a recognizable product/brand that music fans love

Bandsintown is an equal opportunity employer and values diversity. We are committed to creating an inclusive environment for all employees.