Lifecycle Marketing Manager

Wing; Palo Alto (CA); Hybrid; USD 183,000 - 190,000; Full time

Job summary

Wing is seeking a Lifecycle Marketing Manager for a hybrid role based in Palo Alto, CA. You will own the end-to-end lifecycle, from onboarding to retention, driving repeat orders and reducing churn across the growing delivery footprint.

You will build personalized journeys in Braze/Iterable, partner with Analytics and Product, and keep city pages and partner sites current. Strong SQL, Looker/Tableau, and CMS experience are valued.

Qualifications

• 8+ years of marketing experience with at least 5 years in lifecycle, CRM, or retention marketing.
• Experience with customer engagement platforms and program design across multiple markets.
• Strong analytical skills with testing (A/B, holdout) and revenue impact.
• Ability to lead launches and keep web content current across regions.

Responsibilities

• Own the lifecycle strategy and roadmap from onboarding to win-back, focusing on repeat orders and retention.
• Design, launch and localize customer journeys across email, push, and in-app channels.
• Build, QA, and scale campaigns directly in the engagement platform; expand automation.
• Collaborate with Analytics, Product, Brand, Creative, and Commercial teams for market launches.
• Lead website readiness for new markets, partner campaigns, and seasonal moments.
• Report results to leadership and push for lifecycle features with Product and Engineering.

Skills

Lifecycle marketing

CRM

Retention marketing

Email marketing

Analytics

SQL

Looker/Tableau

Market launches

Education

Related degree

Tools

Braze

Iterable

Salesforce Marketing Cloud

Customer.io

Job description

About Wing

Wing offers drone delivery as a safe, fast, and sustainable solution for last mile logistics. Consumer appetites for on-demand services are increasing, but current delivery methods are inefficient, costly, and contribute to road accidents and air pollution. Wing’s fleet of highly automated delivery drones can transport small packages directly from businesses to homes on-demand, in minutes. We design, build, and operate our aircraft, and offer drone delivery services on two continents. Our technology is designed to be easy to integrate into existing delivery and logistics networks, offering a scalable drone delivery solution for a broad range of businesses. Wing is a part of Google’s parent company, Alphabet, and our mission is to create the preferred means of delivery for the planet. If you’re ready to do the greatest work of your life, come join us.

About Wing

Wing offers drone delivery as a safe, fast, and sustainable solution for last mile logistics. Consumer appetites for on-demand services are increasing, but current delivery methods are inefficient, costly, and contribute to road accidents and air pollution. Wing’s fleet of highly automated delivery drones can transport small packages directly from businesses to homes on-demand, in minutes. We design, build, and operate our aircraft, and offer drone delivery services on two continents. Our technology is designed to be easy to integrate into existing delivery and logistics networks, offering a scalable drone delivery solution for a broad range of businesses. Wing is a part of Google’s parent company, Alphabet, and our mission is to create the preferred means of delivery for the planet. If you’re ready to do the greatest work of your life, come join us.

About the Role

Wing is looking for a Lifecycle Marketing Manager to join our Performance Marketing team. This role is hybrid based in Palo Alto, CA. In this high-impact role, you will own how Wing engages, retains, and re-activates customers after their first drone delivery, turning first-time curiosity into a lasting habit. You won’t just send campaigns; you will design the end-to-end customer journey that keeps active-user volume growing as Wing launches in new cities.

As a Lifecycle Marketing Manager, you will own and stay hands-on in our customer engagement platform, building, testing, and launching personalized email, push, and in-app programs across a growing footprint of markets and partners. You will work closely with Analytics, Product, Brand, Creative, and Commercial teams to lead market launches, seasonal moments, and partner campaigns. You will also keep Wing’s digital footprint, including city pages, partner solution sites, and address checker tools, accurate and conversion-ready. You are responsible for the metrics that matter most after acquisition: repeat orders, retention, and churn.

What You’ll Do

• Own the lifecycle strategy and roadmap: Set and own Wing’s end-to-end lifecycle strategy, from onboarding and activation through retention and win-back. You’re accountable for repeat order rate, retention, churn, and customer lifetime value.


• Build programs that drive repeat orders: Design and launch customer journeys and promo strategies across email, push, and in-app, localized for each market.


• Stay hands-on and scale the program: Build, QA, and launch campaigns directly in our customer engagement platform. Expand automation, personalization, and processes as Wing grows into new markets.


• Measure what’s really working: Partner with Analytics and Data Science to run A/B and holdout tests. Measure how many extra orders campaigns and promos actually drive and what they cost, and turn what you learn into the roadmap.


• Lead launches and keep the website current: Own lifecycle and website readiness for new market launches, partner campaigns, and seasonal moments.


• Report results and influence other teams: Share results and recommendations with leadership. Push Product and Engineering to build the lifecycle features you need, such as better data, tracking, and in-app placements.

What You’ll Need

• 8+ years of marketing experience, including at least 5 years in lifecycle, CRM, or retention marketing, ideally at a consumer app, marketplace, or on-demand delivery company.


• Expert, hands-on experience in a customer engagement platform (e.g., Braze, Iterable, Salesforce Marketing Cloud, or Customer.io), including segmentation, triggered journeys, and dynamic personalization. Working knowledge of HTML/CSS is a plus.


• A track record of measurable gains in retention, repeat purchase, or win-back, including designing promos and measuring how they affect costs and profit per order.


• Strong analytical skills, including designing A/B and holdout tests. SQL skills are strongly preferred, and Looker or Tableau is a plus.


• Experience launching programs across multiple markets or time zones, and managing web content in a CMS.


• Excellent communication and influence skills, including presenting to senior leadership and getting buy-in from Product, Data, Creative, and outside partners.


• A degree in a related field, or equivalent practical experience.

The US base salary range for this full-time position is the salary range below + bonus + equity + benefits. Wing’s salary ranges are determined by role, level, and location. Your recruiter can share more about the specific salary range for your location during the hiring process.

Salary Range: $183,000 USD - $190,000 USD

Wing is an equal opportunity employer and it is Wing’s policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity. Employment at Wing is based solely on a person’s merit and qualifications directly related to professional competence. Wing does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.

If you have a need that requires accommodation during the interview process due to a disability or special need, please let us know by completing our Candidate Accommodations Request Form.