Head of Performance Marketing

Wing; Palo Alto (CA); Hybrid; USD 264,000 - 281,000; Full time

Job summary

A leading drone delivery company in Palo Alto is seeking a Head of Performance Marketing. This hybrid role entails developing and executing high-performance marketing strategies for both B2B and B2C sectors. The ideal candidate will have over 15 years of experience in performance marketing, strong leadership skills, and the ability to translate complex data into actionable insights. The position comes with competitive compensation in the range of $264,000 - $281,000, plus bonus and equity.

Qualifications

• 15+ years of experience in performance marketing or growth roles.
• Proven track record of scaling B2C and B2B products.
• Ability to manage complex agency relationships.

Responsibilities

• Drive growth through full-funnel performance marketing strategies.
• Secure executive buy-in and budget approval.
• Translate performance data into actionable insights.

Skills

Performance marketing expertise

B2B and B2C marketing experience

Data-driven strategy development

Executive communication skills

Team management

Education

Bachelor’s degree in Marketing, Business, or Economics

Job description

About Wing

Wing offers drone delivery as a safe, fast, and sustainable solution for last mile logistics. Consumer appetites for on-demand services are increasing, but current delivery methods are inefficient, costly, and contribute to road accidents and air pollution. Wing’s fleet of highly automated delivery drones can transport small packages directly from businesses to homes on-demand, in minutes. We design, build, and operate our aircraft, and offer drone delivery services on two continents. Our technology is designed to be easy to integrate into existing delivery and logistics networks, offering a scalable drone delivery solution for a broad range of businesses. Wing is a part of Google’s parent company, Alphabet, and our mission is to create the preferred means of delivery for the planet. If you’re ready to do the greatest work of your life, come join us.

About the Role

Wing is looking for a Head of Performance Marketing to join our Marketing & Communications team. This role is hybrid based in Palo Alto, CA. This senior leadership position requires a strategic powerhouse to architect and execute a high-performance growth engine that scales Wing’s drone delivery services across B2B and B2C sectors.

What You’ll Do

• Drive measurable growth by designing and executing full-funnel performance marketing strategies that accelerate B2B and B2C adoption.
• Secure executive buy-in and budget approval by building clear, data-backed business cases that align performance marketing goals with overall company milestones and financial targets.
• Translate complex performance datasets into compelling, easy-to-understand narratives and presentations for executive leadership, driving consensus on spend and strategy across Finance, Product, and Operations.
• Optimize high dollar media budgets to maximize ROI and lower customer acquisition costs (CAC) through relentless testing and attribution modeling.
• Lead a high-performing internal team and manage a top-tier media agency to ensure world-class execution across search, social, programmatic, and emerging channels.
• Scale the performance engine by operationalizing data-driven frameworks that translate complex analytics into actionable insights for executive leadership.
• Collaborate with our broader Marketing and Communications teams to ensure performance campaigns, creative, and messaging are consistent.
• Engineer a robust measurement stack that tracks the long-term impact of performance spend on brand equity and lifetime value (LTV).

What You’ll Need

• 15+ years of experience in performance marketing or growth roles, with a proven track record of scaling B2C and B2B products and driving significant sales volume.
• Experience spanning the full marketing mix, demonstrating an ability to think beyond the "click" and integrate performance with broader brand and communications goals.
• Expertise in managing and scaling multi-disciplinary teams and complex agency relationships within fast-paced, high-growth technology environments.
• Mastery of executive communication, with the ability to present sophisticated data-driven strategies in a way that is accessible, persuasive, and builds immediate confidence with senior stakeholders.
• Bachelor’s degree in Marketing, Business, Economics, or equivalent practical experience in a highly analytical field.
• Ability to travel domestically up to ~25%.

The US base salary range for this full-time position is the salary range below + bonus + equity + benefits. Wing’s salary ranges are determined by role, level, and location. Your recruiter can share more about the specific salary range for your location during the hiring process.

Salary Range: $264,000 USD - $281,000 USD

Wing is an equal opportunity employer and it is Wing's policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity. Employment at Wing is based solely on a person's merit and qualifications directly related to professional competence. Wing does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.

If you have a need that requires accommodation during the interview process due to a disability or special need, please let us know by completing our Candidate Accommodations Request Form.