Lifecycle Marketing Manager

Chime; New York (NY); On-site; USD 139,000 - 181,000; Full time

Benefits offered by this job

Health benefits

Generous vacation policy

Paid parental leave

Wellness stipend

Commuter benefits

Job summary

Chime is hiring a Lifecycle Marketing Manager to design and optimize end-to-end lifecycle programs across push, in-app, email, and SMS. You’ll own segmentation, automation, and personalization, measuring impact with analytics and experiments to grow revenue and member LTV.

You’ll work with Product, Analytics, Design, and CRM teams to deliver cross-functional initiatives and scalable growth in a fast-paced FinTech environment.

Qualifications

• 4–6+ years of lifecycle/growth marketing experience, end-to-end campaigns.

Responsibilities

• Own full-funnel lifecycle strategy—from top of funnel through activation and long-term retention.
• Build targeted campaigns across owned channels (push, in-app) and connect with non-owned channels (email, SMS).
• Develop segmentation, automation, and personalization strategies and run experiments to optimize campaigns.
• Collaborate with Product, Product Marketing, Analytics, Design, CRM and more on cross-functional initiatives.
• Establish channel guidelines and governance to preserve communications quality.

Skills

Lifecycle marketing

Data-driven marketing

A/B testing

Cross-functional collaboration

Segmentation

Campaign optimization

Tools

Braze

Looker

Job description

About the role

We're hiring a Lifecycle Marketing Manager to join our Product and Lifecycle Marketing team. In this role, you'll design and optimize lifecycle programs that engage, retain, and grow members across their entire journey with Chime—from top of funnel through long-term retention—with a clear focus on driving growth, revenue, and member lifetime value (LTV). This is a role for a holistic, business-minded marketer rather than a single-channel specialist. You'll think in terms of segments, experiments, and outcomes: building targeted campaigns across the channels we own—push, in-app, and out-of-app (email, SMS)—while connecting those touchpoints with the broader, non-owned channels that shape the member experience. You'll partner closely with cross-functional teams to turn data into segmentation, automation, and personalization strategies that move the business. This is a role with department-level impact: you'll own diverse projects, exercise significant independent judgment, and influence how members experience Chime across the full lifecycle. If you're creative, dedicated, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you.

The base salary offered for this role and level of experience will begin at $139,000 and up to $181,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to Own full-funnel lifecycle strategy—from top of funnel through activation and long-term retention—building targeted campaigns that drive growth, revenue, and member LTV. Define segments and translate them into targeted, personalized campaigns across owned channels (push, in-app, and out-of-app), connecting them with the broader non-owned channels that shape the end-to-end member experience. Generate data-driven hypotheses and run experiments to continuously optimize evergreen lifecycle campaigns and transactional communications, working with analytics to measure impact, socialize findings, and develop next steps toward bigger wins. Develop and steward channel guidelines and governance, preserving the quality and integrity of our communications ecosystem. Collaborate and build strong relationships with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM, and more to develop and deliver on shared strategies for large cross-functional initiatives.

To thrive in this role, you have 4–6+ years of experience in lifecycle, growth, or related marketing, developing end-to-end campaigns from conceptualization to measurement. A growth-oriented, business-first mindset—you think about revenue, LTV, and the full funnel, not just individual channels, and you can connect owned channels (push, in-app, out-of-app) with the broader member experience. A proven track record of building segments and managing successful campaigns across multiple channels (email, push, SMS, in-app messaging). Strong experimentation chops—comfortable with A/B testing and using results to inform what to scale next. Strong analytical skills with experience in data-driven marketing and performance analysis. The ability to work cross-functionally and collaborate with various stakeholders, exercising significant independent judgment. Experience with key marketing platforms (Braze, Looker; AI tools a plus). A strong self-starter mindset—adaptable and able to think critically to develop creative solutions with limited resources.

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it’s starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we’re proud to have helped millions unlock their financial potential. We’re a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner’s mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members. We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. We know that to achieve our mission, we must earn and keep people’s trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren’t just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential. Because if we don’t—who will?

What we offer for our full-time, regular employees

Our in-office work policy is designed to keep you connected— with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.

Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.

• Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
• Generous vacation policy and company-wide paid days off.
• 1% of your time off to support local community organizations of your choice.
• Annual wellness stipend to use towards eligible wellness related expenses.
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents.
• Access to family planning reimbursement.

A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer.

We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances.

We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws.

If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [e-mail].

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.