Director, Lifecycle Marketing Operations

Chime Financial, Inc; San Francisco (CA); On-site; USD 211,000 - 275,000; Full time

Job summary

Chime is seeking a Director of Lifecycle Marketing Operations to build and run the operational engine behind member messaging, including campaigns, channel health, deliverability, automation, and platform governance. Lead a growing team and partner with MarTech, Growth Engineering, and lifecycle strategy leads to translate plans into live messaging.

With 8+ years in marketing or CRM ops and deep Braze expertise, you will establish standards, drive automation, and ensure compliant sending at

Qualifications

• 8+ years in marketing or CRM operations, lifecycle execution, or martech, including 3+ years leading teams.
• Deep expertise with engagement and CRM platforms (Braze or similar): campaign operations, journey architecture, automation, and the technical layer underneath.
• A strong track record in governance: setting and enforcing channel, deliverability, and compliance standards, and building the QA that keeps a high-volume operation safe.
• A real track record of building toward automation and scaling manual processes, with view on AI and agents in marketing operations.

Responsibilities

• Own the Messaging Operations engine and set its operational strategy across campaign execution, channel health, deliverability, automation, and the platform layer and own metrics (throughput, quality, speed to launch).
• Own the operational process end to end, from intake to launch: build, QA, deployment, and the standards that keep quality and speed high as volume grows.
• Drive the automation and AI-agent roadmap, moving from manual execution to supervised automated workflows and feeding learnings into Lifecycle roadmap.
• Own governance for everything that ships: channel standards, deliverability and compliance, QA model for automated sending in a regulated environment.
• Own channel excellence across email, push, in-app, and SMS—health, analytics, opt-in/opt-out hygiene, deliverability; set benchmarks tied to business metrics.
• Build and lead a growing technical team through an execution lead plus channel and platform specialists; source talent, set expectations, and empower the team to own outcomes.
• Act as Lifecycle's primary stakeholder to MarTech on platform use and build plans, partner with Growth Engineering, and translate plans into live messaging.

Skills

Marketing operations

CRM platforms

Braze

Leadership

Governance

Automation

Deliverability

Channel health

Analytics

Job description

About the role

Chime is hiring a Director of Lifecycle Marketing Operations to build and run the operational engine behind everything we send to members: campaign execution, channel health and deliverability, the automation and platform layer, and the governance that keeps it all safe and high quality at scale. Most of that work is manual today. Your mandate is to make it faster, higher quality, and increasingly automated, with an agent-supported operation as the destination.

You'll lead a growing execution team through an execution lead and a set of channel and platform specialists, and partner closely with MarTech, Growth Engineering, and the lifecycle strategy leads to turn strategy into live, high-quality messaging. This is a leadership role with real technical depth: you set the operational strategy and prioritize the work, and you go deep into the detail when it counts.

The base salary offered for this role and level of experience will begin at $211,000 and up to $275,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Own the Messaging Operations engine and set its operational strategy across campaign execution, channel health, deliverability, automation, and the platform layer — and own the metrics that say whether it's working: throughput, quality, speed to launch, deliverability, and channel health.


• Own the operational process end to end, from intake to launch: build, QA, deployment, and the standards that keep quality and speed high as volume grows.


• Drive the automation and AI-agent roadmap, taking the team from manual execution to supervising and governing automated workflows, and fold what you learn from experimentation into the wider Lifecycle roadmap.


• Own governance for everything that ships: channel standards, deliverability and compliance, and the QA model for automated and agent-driven sending, in a regulated environment where safe sending is non-negotiable.


• Own channel excellence across email, push, in-app, and SMS — health, analytics, opt-in/opt-out, and deliverability. Set the benchmarks the operation runs on, connect them to the business metrics leaders care about, and scout and pilot new channels before we need them.


• Build and lead a growing, increasingly technical team through an execution lead plus channel and platform specialists: set the structure, proactively source talent for your team and across Chime, set clear expectations, and give the team the context and room to own outcomes.


• Act as Lifecycle's primary stakeholder to MarTech on how we use the platform and what gets built on top of it, partner with Growth Engineering on the build, and work with the lifecycle strategy leads to turn their plans into live messaging.

To thrive in this role, you have

• 8+ years in marketing or CRM operations, lifecycle execution, or martech, including 3+ years leading teams — with experience developing leads or managers, not only individual contributors.


• Deep expertise with engagement and CRM platforms (Braze or similar): campaign operations, journey architecture, automation, and the technical layer underneath.


• A strong track record in governance: setting and enforcing channel, deliverability, and compliance standards, and building the QA that keeps a high-volume operation safe.


• A real track record of building toward automation. You've scaled manual processes and have a clear point of view on where AI and agents fit in marketing operations.


• Deep channel health and deliverability expertise at scale: sender reputation, inbox placement, fatigue management, and opt-in/opt-out hygiene.


• Strong operational and analytical judgment. You run on metrics, can tell at a glance whether the engine is healthy, and balance speed against safe, compliant sending in a regulated environment.


• The influence to align peer Directors and VPs across Marketing, Engineering, and Product on shared standards, and the range to lead at altitude on strategy and transformation while translating the technical detail into a story each audience can act on.

Bonus points if you have

• Experience standing up or scaling an automation or agent layer in a marketing or CRM context.


• Fintech or regulated-industry experience and the compliance instincts that come with it.


• Experience in a business where owned-channel volume is measured in millions of sends per week.

#LI-Onsite #LI-AM1

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don't—who will?

*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What we offer for our full-time, regular employees

• Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.


• Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.


• Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.


• Generous vacation policy and company-wide paid days off


• 1% of your time off to support local community organizations of your choice


• Annual wellness stipend to use towards eligible wellness related expenses


• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents


• Access to family planning reimbursement


• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [e-mail].

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.