Email Marketing Specialist

Nashville Public Radio; Houston (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Perry Homes is seeking an Email Marketing Specialist to execute and optimize marketing automation within Salesforce Marketing Cloud. You will build campaigns, journeys, and audiences to support homebuyers throughout their journey under the Sr. Manager, Digital Marketing.

You’ll design automated programs, manage data extensions, ensure data flows from Sales Cloud, and monitor deliverability while maintaining compliance with email regulations.

Qualifications

• Bachelor’s degree in marketing or related field.
• 2–4 years hands-on Salesforce experience.
• Experience creating emails, journeys, automations, data extensions.
• Familiarity with HTML/CSS for email templates.
• AMPscript and SQL knowledge is a plus.
• Strong collaboration with Marketing, Sales, Legal, IT.
• Highly organized with multiple campaigns.

Responsibilities

• Build and deploy email campaigns and journeys in SFMC.
• Design automated lifecycle and nurture programs.
• Manage data extensions and audience segmentation.
• Ensure data flows between Sales Cloud and Marketing Cloud.
• Monitor deliverability and troubleshoot issues.
• Create dashboards on email and journey performance.
• Ensure compliance with CAN-SPAM, CASL and other regs.

Skills

Analytical skills

Cross-functional collaboration

Detail-oriented

Strong communication

Education

Bachelor's degree in marketing or related field

Tools

Salesforce Marketing Cloud

AMPscript

SQL

HTML/CSS

Job description

About The Role

The Email Marketing Specialist supports the hands-on execution and optimization of marketing automation and customer communications within Salesforce Marketing Cloud (SFMC). This role builds and maintains email campaigns, customer journeys, and audience segments that support Perry Homes' buyers throughout their journey, working under the direction of the Sr. Manager, Digital Marketing.

What You'll Do

• Build and deploy email campaigns and multi-step journeys in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder)
• Design and maintain automated lifecycle and nurture programs
• Support personalized, dynamic email content using SFMC's tools and dynamic content blocks. AMPscript knowledge a plus
• Manage data extensions, audience segmentation, and list hygiene, ensuring accurate targeting and suppression logic
• Ensure lead and contact data flows accurately from Salesforce Sales Cloud into Marketing Cloud, working closely with IT on any integration or data quality issues that affect SFMC segmentation and journeys
• Monitor deliverability health, sender reputation, bounce and spam-complaint rates, troubleshooting issues as they arise
• Build and maintain reporting dashboards on email and journey performance (opens, clicks, conversions, revenue attribution)
• Ensure all emails and campaigns comply with CAN-SPAM, CASL, and other applicable email marketing regulations

Requirements

What We’re Looking For

• Bachelor’s degree in marketing, communications, information systems, or related field preferred
• 2-4 years of hands-on experience in Salesforce, including both Sales Cloud and Marketing Cloud
• Working knowledge of Salesforce Sales Cloud data objects and how that data feeds into Marketing Cloud, with the ability to identify and direct resolution of data issues
• Experience in creating and building emails, journeys, automations, and data extensions
• Familiarity with HTML/CSS for editing and troubleshooting email templates
• Knowledge of AMPscript and SQL is a plus
• Experience working with cross-functional teams (Marketing, Sales, Legal, IT)
• Highly organized, detail-oriented, and comfortable managing multiple campaigns and workflows simultaneously
• Strong analytical skills and experience with marketing data and reporting toolsExcellent communication skills with proven ability to collaborate across departments

Benefits

Why You Will Love Working Here

• Competitive compensation and benefits package:
• Medical, dental, vision coverage
• Financial Planning
• Time Off & Life Balance
• Family & Lifestyle
• Opportunities for growth and development
• Culture that is collaborative, inclusive, fast-paced, people-first
• Stable company with strong reputation in the market

Why Join Perry Homes?

At Perry Homes, we're committed to integrity, excellence, and service - values that guide every customer interaction. Join a team where your work directly contributes to an exceptional homebuying experience and a trusted brand. We're committed to creating an inclusive workplace where people can do their best work.

Perry Homes is an Equal Opportunity Employer