Lifecycle Marketing Lead - Hybrid, Data-Driven Growth

AlphaGraphics US 219; United States; Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Performance-based bonus

Paid time off

Dental insurance

Vision insurance

Flexible schedule

Free food & snacks

Training & development

Parental leave

Employee discounts

Company parties

Job summary

Fortidia seeks a Lifecycle Marketing Specialist in Lakewood, CO to design and execute lifecycle programs across AlphaGraphics, PostNet, and World Options through email, SMS, direct mail, and portals. You will drive strategy, segmentation, copy, and analytics to improve revenue and brand consistency across channels.

You will collaborate with franchisees and internal teams, leverage HubSpot/Salesforce/Marketo, and apply AI tools to accelerate ideation while upholding editorial quality and brand

Qualifications

• 5–7 years of progressive experience in lifecycle marketing, CRM marketing, email marketing, or a comparable owned-channel discipline.
• Demonstrated experience running lifecycle programs end to end, including strategy, segmentation, copy, creative, build, and measurement.
• Strong copywriting skills, with experience creating email, SMS, or direct mail content in a clear brand voice.
• Working creative skills in Canva or comparable tools, with ability to produce on-brand assets without always needing a designer.
• Hands-on experience with at least one CRM or marketing automation platform such as HubSpot, Salesforce, Marketo, or similar.
• Strong creative judgment to evaluate copy, design, and assets for clarity, effectiveness, and brand consistency.

Responsibilities

• Map customer and franchisee journeys across three brands and identify lifecycle investments with the greatest impact.
• Pinpoint revenue-driving moments from acquisition to retention, reactivation, and growth.
• Design lifecycle program architecture for each brand, defining audience, timing, channel mix, and success metrics.
• Write clear, on-brand content across email, SMS, direct mail, portals, and franchisee communications.
• Plan and sequence lifecycle touchpoints across channels for a cohesive experience.
• Plan and sequence lifecycle touchpoints across channels to ensure consistency and avoid overlap.
• Use AI tools to accelerate ideation, drafting, and analysis while preserving brand voice.
• Coordinate campaigns in CRM/marketing automation platforms and ensure timely publication.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Copywriting

Content creation

Channel strategy

Tools

HubSpot

Salesforce

Marketo

Job description

Fortidia seeks a Lifecycle Marketing Specialist in Lakewood, CO to design and execute lifecycle programs across AlphaGraphics, PostNet, and World Options through email, SMS, direct mail, and portals. You will drive strategy, segmentation, copy, and analytics to improve revenue and brand consistency across channels.

You will collaborate with franchisees and internal teams, leverage HubSpot/Salesforce/Marketo, and apply AI tools to accelerate ideation while upholding editorial quality and brand