Lifecycle Marketing Lead

Public; New York (NY); On-site; USD 160,000 - 190,000; Full time

Benefits offered by this job

Health, dental, and vision plans

Generous PTO and parental leave

401(k) plan with company match

Career growth opportunities

Job summary

Public is seeking a Senior Lifecycle Marketing Manager in NYC to drive new user conversion and early engagement, partnering with product, engineering, data, and brand to build, test, and optimize lifecycle programs.

You will own messaging across email, push, in-app, and direct mail, build Braze canvasses, run A/B tests, and push retention and LTV for a multi-asset fintech audience. This role requires 4+ years in lifecycle marketing.

Qualifications

• 4+ years of lifecycle marketing experience across channels.
• Expert in Braze and lifecycle marketing tools.
• Strong writing skills and knowledge of email design best practices.
• Experience with A/B testing and attribution models.

Responsibilities

• Lead lifecycle strategy for active traders and multi-product adoption.
• Own messaging strategy and technical success of all active trader communications.
• Build Braze canvasses, emails, push, and in-app integrations with regular leadership reports.
• Collaborate with product, brand, and data to improve conversion and channel performance.
• Analyze performance with Mixpanel, Looker and other analytics tools to identify trends.
• Drive experimentation and A/B testing to improve conversion and LTV.
• Stay ahead of industry trends in lifecycle marketing innovations.

Skills

Lifecycle marketing

Email marketing

A/B testing

Data-driven decisions

Analytical storytelling

Fintech experience

Tools

Braze

Looker

Mixpanel

SQL

Liquid templating

Job description

Public is building the Agentic Brokerage. Focused on serious investors who use AI and a vast variety of asset classes, from stocks and bonds to crypto and options, to build their portfolios. Launched in 2019, Public has been trusted with billions of assets from retail investors.

About the Role:

We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will focus on driving new user conversion and early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle. The ideal candidate will be an expert in lifecycle marketing strategy, combining analytical storytelling with creative problem solving. This is a highly visible, cross-functional role that partners closely with product, engineering, data, and brand to build, test, and optimize lifecycle programs.

This role is based in NYC and will be onsite Monday through Thursday.

Key Responsibilities:

• Lead and execute lifecycle strategy for active traders, optimizing for first-time investments and multi-product adoption.
• Own the strategy, messaging, and technical success of all active trader messaging.
• Build and maintain Braze canvasses, emails, push notifications, and deep in-app integrations, with regular reports on your results to executive leadership.
• Collaborate with product, brand, and data to identify new opportunities to improve conversion rates and channel performance.
• Analyze performance, leveraging Mixpanel, Looker, and other analytics tools to identify trends and performance optimization opportunities
• Drive experimentation and A/B testing to iterate and refine messages, improving conversion rates and LTV.
• Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of lifecycle marketing innovations.

What We’re Looking For:

• 4+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail
• Expertise in lifecycle marketing tools, preferably Braze
• Comfortable writing HTML, CSS, and Liquid or similar templating language
• SQL, JSON, and webhook expertise a bonus
• Excellent writing skills and deep knowledge of email design best practices
• Experience running successful A/B tests optimizing new user conversion.
• Strong understanding of attribution models, incrementality testing, and marketing analytics.
• Proven ability to optimize funnel conversion, retention, user engagement, and LTV
• Proficiency with marketing and product analytics tools (Mixpanel, Looker, etc.).
• Strong analytical skills, comfortable making data-driven decisions.
• A proactive and entrepreneurial mindset, with a passion for testing and learning.
• Strong preference for candidates with experience in fintech.
• Competitive salary and equity
• Comprehensive health, dental, and vision plans
• Generous PTO and parental leave policy
• 401(k) plan with company match
• Opportunities for career growth and professional development

Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression. The compensation range for this role is $160K-$190K based on skills and experience.