Lifecycle Marketing Fellow

Brooklyn Sports & Entertainment; New York (NY); Sur place; USD 23 000 - 32 000; Plein temps

Avantages offerts par ce poste

Corporate benefits

Résumé du poste

Brooklyn Sports & Entertainment in New York seeks a Lifecycle Marketing Fellow to help develop and execute audience segmentation, email and SMS campaigns, and lifecycle automation.

You will collaborate with marketing, ticketing, and digital teams to measure campaign performance and deliver data-driven fan experiences across the Nets and portfolio.

Qualifications

• Experience with email marketing, CRM platforms, marketing analytics, and digital marketing tools.

Responsabilités

• Support the planning, execution, and optimization of email and SMS marketing campaigns.
• Assist with audience segmentation, fan journey mapping, and lifecycle automation development.
• Track campaign performance, analyze fan engagement, and identify opportunities for improvement.
• Collaborate with marketing, ticketing, and digital teams to support personalized fan experiences and cross-property initiatives.

Connaissances

Email marketing

CRM platforms

Marketing analytics

Digital marketing tools

Description du poste

We are guided by our core values:

• Integrity: Be intellectually honest at all times.Demonstrate the highest professional and ethical standards.

• Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.

• Growth Mindset: Develop ourselves and those around us. Experiment, learn, andimprove fromeverything we do.

• Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team.

SUMMARY

Our Fellowship Program brings together recent graduates who have an interest in working in the sports and entertainment industry. Standout applicants will embody the spirit and values of Brooklyn Sports & Entertainment: Accountability, Growth Mindset, Integrity, and Care.

The program supports Brooklyn Sports & Entertainment’s commitment to developing diverse leaders and making impactful strides in the world of sports and entertainment.

PROGRAM OVERVIEW

The Fellowship is a 12-month paid program for motivated and innovative recent college graduates. It is designed to build core skills, gain business insights, and get exposure to the many facets of Brooklyn Sports & Entertainment.

The Lifecycle Marketing Fellow will help develop and execute fan engagement and retention initiatives across the Brooklyn Nets and broader Brooklyn Sports & Entertainment portfolio. Throughout the fellowship, they will gain hands‑on experience in audience segmentation, email and SMS marketing, automated fan journeys, and campaign performance measurement. They will collaborate with cross-functional teams across marketing, ticketing, and digital to build a more connected, data-driven approach to fan engagement.

KEY RESPONSIBILITIES

• Support the planning, execution, and optimization of email and SMS marketing campaigns.

• Assist with audience segmentation, fan journey mapping, and lifecycle automation development.

• Track campaign performance, analyze fan engagement, and identify opportunities for improvement.

• Collaborate with marketing, ticketing, and digital teams to support personalized fan experiences and cross-property initiatives.

WHO YOU ARE

• Someone who demonstrates our company’s core values of: Accountability, Growth Mindset, Integrity, and Care
  

Experience with email marketing, CRM platforms, marketing analytics, and digital marketing tools.

• A highly proactive, thoughtful team member with an excitement to learn and grow professionally

• Able to work full time and stay engaged during the duration of our program

• An excellent communicator who enjoys relationship building, collaborating cross functionally in a fast-paced environment, and championing culture within a group setting

• Demonstrated connection and commitment to Brooklyn

• Applicants must have prior work experience in the department to which they apply. Prior work experience can include internships, projects, volunteer work, involvement in paid and unpaid activities of significance.

• Legally authorized to work in the US for any employer

PROGRAM DURATION

June 2027 - May 2028

PROGRAM BENEFITS

• Work Experience: each Fellow will rotate through several areas within a department or focus area to get a robust understanding of that area; Fellows will have an opportunity to learn from various teams and work on cross-departmental projects

• Custom Curriculum: tailored programming, workshops, andexternal events

• Networking: access to internal and external networking opportunities

• Career Advancement: early access to full-time roles within Brooklyn Sports & Entertainment

• Mentorship: access to Brooklyn Sports & Entertainment’s mentorship program and peer-to-peer mentorship

• Compensation: the Fellowship is paid, and Fellows are benefits eligible for our competitive packages

SALARY

$20.00 per hour + corporate benefits

WORK ENVIRONMENT

This position primarily works in an office environment; however, our program fellows may be expected to attend games and events in a paid capacity asrequested. Games and events may take placeon evenings,weekendsand holidays.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.