Lifecycle Marketing Fellow

Brooklyn Sports & Entertainment; New York (NY); On-site; USD 23,000 - 32,000; Full time

Benefits offered by this job

Work experience rotation through areas

Custom curriculum with workshops

Networking opportunities

Career advancement to full-time roles

Mentorship program

Competitive benefits

Job summary

Brooklyn Sports & Entertainment is offering a 12-month paid Fellowship in Lifecycle Marketing. You’ll help develop and execute fan engagement strategies for the Brooklyn Nets and portfolio, learning audience segmentation, email and SMS campaigns, and lifecycle automation.

You’ll work across marketing, ticketing, and digital teams in a fast-paced, value-driven environment. Candidates should demonstrate core values, have hands-on experience with digital marketing tools, and be legally authorized

Qualifications

• Experience with email marketing, CRM platforms, marketing analytics, and digital marketing tools.
• Able to work full time and stay engaged during the duration of the program.
• Legally authorized to work in the US for any employer

Responsibilities

• Support the planning, execution, and optimization of email and SMS marketing campaigns.
• Assist with audience segmentation, fan journey mapping, and lifecycle automation development.
• Track campaign performance, analyze fan engagement, and identify opportunities for improvement.
• Collaborate with marketing, ticketing, and digital teams to support personalized fan experiences and cross-property initiatives.

Skills

Email marketing

CRM platforms

Marketing analytics

Digital marketing tools

Job description

Brooklyn Sports & Entertainment creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality, The Brooklyn Way. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty and Barclays Center, Brooklyn Sports & Entertainment operates at the intersection of live entertainment, premium hospitality, and community engagement. As it expands its existing portfolio, Brooklyn Sports & Entertainment now includes BK Mag, Brooklyn Wine Club, and a hospitality business developing several location-based entertainment properties. Whether on the court, on stage, or in the workplace, Brooklyn Sports & Entertainment is driven by a pursuit of excellence - constantly evolving, innovating, and pushing boundaries to elevate its business and expand its fan base. The company is deeply committed to fostering a culture of belonging and inclusion, both internally and across its communities, ensuring that every interaction reflects its values of growth mindset, integrity, accountability and care.

We Are Guided By Our Core Values

• Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.
• Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.
• Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do.
• Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team.

Summary

Our Fellowship Program brings together recent graduates who have an interest in working in the sports and entertainment industry. Standout applicants will embody the spirit and values of Brooklyn Sports & Entertainment: Accountability, Growth Mindset, Integrity, and Care. The program supports Brooklyn Sports & Entertainment's commitment to developing diverse leaders and making impactful strides in the world of sports and entertainment.

Program Overview

The Fellowship is a 12-month paid program for motivated and innovative recent college graduates. It is designed to build core skills, gain business insights, and get exposure to the many facets of Brooklyn Sports & Entertainment. The Lifecycle Marketing Fellow will help develop and execute fan engagement and retention initiatives across the Brooklyn Nets and broader Brooklyn Sports & Entertainment portfolio. Throughout the fellowship, they will gain hands-on experience in audience segmentation, email and SMS marketing, automated fan journeys, and campaign performance measurement. They will collaborate with cross-functionally teams across marketing, ticketing, and digital to build a more connected, data-driven approach to fan engagement.

Key Responsibilities

• Support the planning, execution, and optimization of email and SMS marketing campaigns.
• Assist with audience segmentation, fan journey mapping, and lifecycle automation development.
• Track campaign performance, analyze fan engagement, and identify opportunities for improvement.
• Collaborate with marketing, ticketing, and digital teams to support personalized fan experiences and cross-property initiatives.

Who You Are

• Someone who demonstrates our company's core values of: Accountability, Growth Mindset, Integrity, and Care
• Experience with email marketing, CRM platforms, marketing analytics, and digital marketing tools.
• A highly proactive, thoughtful team member with an excitement to learn and grow professionally
• Able to work full time and stay engaged during the duration of our program
• An excellent communicator who enjoys relationship building, collaborating cross-functionally in a fast-paced environment, and championing culture within a group setting
• Demonstrated connection and commitment to Brooklyn
• Applicants must have prior work experience in the department to which they apply. Prior work experience can include internships, projects, volunteer work, involvement in paid and unpaid activities of significance.
• Legally authorized to work in the US for any employer

PROGRAM DURATION

June 2027 - May 2028

Program Benefits

• Work Experience: each Fellow will rotate through several areas within a department or focus area to get a robust understanding of that area; Fellows will have an opportunity to learn from various teams and work on cross-departmental projects
• Custom Curriculum: tailored programming, workshops, and external events
• Networking: access to internal and external networking opportunities
• Career Advancement: early access to full-time roles within Brooklyn Sports & Entertainment
• Mentorship: access to Brooklyn Sports & Entertainment's mentorship program and peer-to-peer mentorship
• Compensation: the Fellowship is paid, and Fellows are benefits eligible for our competitive packages

SALARY

$20.00 per hour + corporate benefits

WORK ENVIRONMENT

This position primarily works in an office environment; however, our program fellows may be expected to attend games and events in a paid capacity as requested. Games and events may take place on evenings, weekends and holidays.

We are an Equal Employment Opportunity ("EEO") Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.