Lifecycle Marketing Analytics Analyst II

United States Digital Space LLC; Boston (MA); On-site; USD 100,000 - 125,000; Full time

Job summary

United States Digital Space LLC in Boston, MA seeks a Business Analyst II to partner with Lifecycle Marketing, driving data-driven decisions to optimize member communications. The role focuses on measuring engagement, monetization, and retention across the lifecycle, delivering actionable insights and shaping messaging strategy.

You will build dashboards, model data, and run experiments to inform targeting, timing, and content.

Qualifications

• 2+ years of experience as a Business Analyst or in a similar role.
• Bachelor's degree in Statistics, Business, Economics, Data Science, or a related field.
• Creative approach to distilling complex data into clear, actionable insights communicated to stakeholders.
• Self-starter, fast-moving and collaborative problem-solver.
• Strong technical and analytical skills; SQL skills required.
• Proficiency with data visualization tools such as Sigma or similar.

Responsibilities

• Lifecycle Analytics: Analyze member communication performance across channels, segments, and lifecycle stages to identify trends and provide actionable insights.
• Strategic Partnership with Lifecycle Marketing to answer business questions and surface opportunities grounded in data.
• Testing & Experimentation: Design and analyze experiments (e.g., A/B tests) to evaluate campaigns and inform timing/content decisions.
• Reporting & Communication: Build and maintain dashboards and reports to track lifecycle metrics for real-time visibility.
• Data Modeling: Develop models connecting communication data with engagement metrics for consistent reporting.
• Proactive Insights: Generate forward-looking recommendations and present findings to leadership and cross-functional partners.

Skills

SQL

Data storytelling

Collaboration

Education

Bachelor's degree in Statistics/Business/Economics/Data Science or related field

Tools

Sigma

Job description

United States Digital Space LLC in Boston, MA seeks a Business Analyst II to partner with Lifecycle Marketing, driving data-driven decisions to optimize member communications. The role focuses on measuring engagement, monetization, and retention across the lifecycle, delivering actionable insights and shaping messaging strategy.

You will build dashboards, model data, and run experiments to inform targeting, timing, and content.