Lifecycle Email Marketing Architect

Sorenson-Communication; Salt Lake City (UT); On-site; USD 80,000 - 110,000; Full time

Job summary

Sorenson-Communication is seeking an Email Marketing Manager to drive our lifecycle marketing across CaptionCall, VRS, and Enterprise. You will own end-to-end campaigns, journeys, and cross‑channel experiences to move customers from onboarding to activation and retention.

You will collaborate with Analytics, Product, Customer Experience, IT, Legal, and Compliance to establish rigorous testing, measurement, and optimization practices, ensuring high deliverability and incremental revenue.

Qualifications

• 5 years of experience executing email, CRM, marketing automation, or lifecycle campaigns.
• Hands-on experience building multistep campaigns and automated journeys.
• Ability to translate lifecycle strategies into executable campaigns and journeys.

Responsibilities

• Build, launch, monitor, and optimize email, SMS, direct-mail, push-notification, and in‑app campaigns.
• Coordinate cross-channel actions including outbound calls, direct mail, and paid-media audiences.
• Translate lifecycle strategies into campaigns, workflows, audience rules, and journeys.
• Manage audience segments, eligibility, consent, suppression, and channel preferences.
• Ensure quality assurance and obtain approvals with Legal, Compliance, Product, and Marketing teams.
• Monitor performance and implement improvements based on results.
• Maintain centralized campaign calendar, intake process, and SOPs.
• Define requirements for platform selection and implementation.

Skills

Lifecycle marketing

Campaign management

Email marketing

Segmentation

Analytics interpretation

Project management

Cross-channel collaboration

Compliance awareness

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Braze

Iterable

Amplitude

Job description

Sorenson-Communication is seeking an Email Marketing Manager to drive our lifecycle marketing across CaptionCall, VRS, and Enterprise. You will own end-to-end campaigns, journeys, and cross‑channel experiences to move customers from onboarding to activation and retention.

You will collaborate with Analytics, Product, Customer Experience, IT, Legal, and Compliance to establish rigorous testing, measurement, and optimization practices, ensuring high deliverability and incremental revenue.