Legal Content Writer & Brand Storyteller

Compose; San Francisco (CA); On-site; USD 100,000 - 125,000; Full time

Job summary

Compose is seeking a Legal Content Writer & Brand Storyteller to join their fast-growing legal tech startup based in San Francisco. This role involves crafting engaging content for attorneys, developing a consistent brand voice, and enhancing online presence with SEO-focused blogs and social media content. Candidates need journalism experience and a strong legal writing background to succeed in shaping the company's narrative from the ground up.

Qualifications

• Proven experience writing for a legal audience.
• Solid understanding of content strategy and brand voice.
• Excellent communication and collaboration skills.

Responsibilities

• Write a weekly newsletter targeted at California attorneys.
• Develop SEO-optimized blogs to increase web traffic.
• Create daily social media content to enhance brand visibility.

Skills

Journalistic voice

Content strategy

Audience engagement

SEO best practices

Independent work

Excellent communication

Job description

Legal Content Writer & Brand Storyteller

Join to apply for the Legal Content Writer & Brand Storyteller role at Compose.ly

Legal Content Writer & Brand Storyteller

Join to apply for the Legal Content Writer & Brand Storyteller role at Compose.ly

This range is provided by Compose.ly. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$20.00/hr - $30.00/hr

We’re hiring a skilled content writer with journalism experience and a strong legal writing background to support a fast-growing legal tech startup. This is a unique opportunity to build a brand voice from the ground up—starting with a weekly newsletter, daily social posts, and SEO-focused blog content tailored for an attorney audience.

The ideal candidate knows how to write for lawyers in a way that feels fresh, insightful, and engaging—not dry or overly academic. If you’ve worked in legal media, legal tech, or marketing to attorneys, we’d love to meet you.

Scope and Duration

6 month initial contract - possibility of extension

45 hrs/month

What You’ll Do

This role blends content creation, voice development, and audience engagement. You’ll:

• Write a weekly newsletter sharing founder updates, customer insights, product news, and behind-the-scenes stories—targeted at a growing audience of California attorneys
• Create daily social media content, including LinkedIn, Twitter, and Instagram posts that repurpose newsletter content and build brand presence
• Develop ongoing website content, including SEO-optimized blogs that support long-term visibility and traffic
• Help shape and document a distinct brand voice and content style guide
• Conduct interviews with the founder(s) as needed to generate content ideas and storylines
• (Bonus) Collaborate with the company’s SEO consultant to identify keyword opportunities and content angles

Who You Are

You’re a confident writer and strategic thinker who can bring energy to topics that others might make boring. You have:

• Proven experience writing for a legal audience—whether in legal tech, journalism, or marketing
• A journalistic voice and ability to craft content that feels personal, credible, and sharp
• Solid understanding of content strategy, brand voice, and audience engagement
• Familiarity with SEO best practices for blog and website content
• Ability to work independently while welcoming feedback and collaboration
• Excellent communication skills and an interest in working closely with founders

Nice-to-Haves

• Experience in legal tech and B2B content marketing
• Experience helping early-stage startups define their content identity and voice

About the Client

The client is the co-founder of a legal tech startup based in San Francisco, serving thousands of attorneys across California. With a rapidly growing subscriber list and strong product-market fit, they’re now investing in brand visibility and content consistency. This is your chance to help shape how a company tells its story—and to build something meaningful from day one.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Contract

Job function

• Job function

  Writing/Editing

• Industries

  Technology, Information and Internet

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