Leasing + Marketing Specialist

United Payroll, Llc; Town of Guilderland (NY); On-site; USD 33,000 - 47,000; Full time

Benefits offered by this job

Health insurance

Dental + Vision

Life Insurance

401K Retirement Plan

Personal and Vacation PTO

Holidays

Job summary

The United Group of Companies, Inc. is seeking a Leasing + Marketing Specialist for Hamilton Parc in Guilderland, NY. This full-time role blends sales, marketing, and resident relations to maintain strong occupancy and a vibrant community.

You will implement marketing plans, conduct tours, process applications, and coordinate move-ins while delivering superior service to residents. A Bachelor’s degree and 2–3 years in multi-family or senior living are preferred.

Qualifications

• Bachelor’s degree in sales, real estate or related field.
• 2–3 years of experience in multi-family or senior living.
• Experience with property management software such as Entrata or Yardi.
• Excellent communication and sales skills; client-focused approach.

Responsibilities

• Establishes new relationships with prospects and closes sales to convert to residents.
• Tours visitors, shows apartments, processes applications and moves-ins.
• Receives and manages incoming calls; ensures model/unit readiness.
• Follows up on leads and maintains regular reporting.
• Supports marketing plans and community events to achieve occupancy goals.
• Maintains coordination with Property Manager and on-site teams.

Skills

Communication

Sales

Customer service

Relationship building

Education

Bachelor’s Degree

Tools

Entrata

Yardi

Job description

Office Admin Payroll 310011 Regular Full-Time Sales Hamilton Parc Guilderland, NY, US

3 days ago Requisition ID: 2016

Who We Are

The United Group of Companies, Inc. – celebrating over 50 Years in business - is a full-service, vertically integrated leader in real estate development and management with over 50 years of industry expertise. Our mission is to develop, build, and acquire vibrant communities where our residents, investors, partners, and commercial clients feel welcome, connected, and fulfilled. Our commitment to innovation sets us apart and is evident in our award-winning lifestyle programs. We firmly believe that where you live, and work, should be an experience that enriches and improves your life. United Group provides a place to call home and a space where businesses thrive in all the communities we join.

We are honored to have been voted by our employees as one of Albany Time Union’s Top Workplaces for ten consecutive years and nationally recognized as a Top Workplaces USA employer for six years running. We are also thrilled that our management company, United Plus Property Management (UPPM), has earned the Accredited Management Organization (AMO®) of the Year Award for 2024! To learn more about us, please visit our website: https://www.ugoc.com

Join Our Team!

We have an immediate need for a full-time Leasing + Marketing Specialistto join our team at Hamilton Parc, one of United Group’s professionally managed luxury senior living communities located inGuilderland, NY.To learn more about our property, please visit: Hamilton Parc

• Establishes new relationships with prospects, maintaining continuous communication to identify their needs and close the sale, converting into a resident of our community.
• Tours visitors of the community, shows apartments to interested guests, encourages qualified prospects to apply for residency, closes sale, and assists with the application process as needed.
• Receives incoming calls and manages them accordingly.
• Ensures the model apartment and/or vacant unit(s) are ready to be shown to prospective residents.
• Follows up on leads with regularity.
• Prepares all necessary packets, materials, and paperwork for move-ins or move outs.
• Keeps units leased to meet or exceed budget.
• Prepares and sends out required weekly and/or monthly reporting to necessary stakeholders.

Marketing Planning:

• Responsible for achieving occupancy goals of the property through managing various initiatives, campaigns, programs, and events.
• Designs and develops marketing plans in accordance with the established budget in collaboration with the Property Manager; executes plan as outlined.
• Assists in preparation of advertising and marketing materials (letters, newsletters, flyers, brochures, etc.), as well as lease, and move-in packages.
• Performs outreach marketing within the surrounding community, establishing relationships with local business partners.
• Assists in branding the overall property through cutting-edge marketing campaigns and on-site promotional events.
• Makes recommendations to improve marketing and leasing programs.

Research + Strategy:

• Conducts research on new and existing market communities for budgeting and operations purposes.
• Shops, evaluates, and prepares Quarterly market studies based on competitive properties, analyzing marketability of unit market rates, advertising, signage, decor, amenities, and curb appeal to properly gauge the competitive landscape.

Social Media:

• Uses social media tools to increase exposure, gain brand awareness, and create client loyalty.

Resident Management + Service:

• Assist residents with various needs/requests – i.e., submitting work orders, key access/entry, emergency assistances, etc.
• Assists in all phases of rent collection process and rent manager program.
• Communicates all problems or potential issues and makes recommendations to the Property Manager and/or Maintenance.
• Plans, assists with, and supports on-site resident events and programming as applicable.
• Ability to handle any emergencies that may arise on site.
• Recommends purchasing supplies, materials, equipment, and related items as needed and when approved

Job Overview + Requirements

• Job Type: Leasing + Marketing Specialist, Non - Exempt, $29.00 per hour plus Bonus Program
• Work Hours: Full Time; Monday - Friday 9:00am - 5:00pm (weekends and evenings as needs for outreach events/appointements)
• Required Education: Bachelor’s Degree + related/applicable work experience in sales, real estate, and/or property management.
• Required Experience: 2-3 years of experience in multi-family/senior-living, lease-up real estate; property management software – i.e. Entrata, Yardi, or similar.
• Qualities: Demonstrates integrity on a personal and professional level; exceptional communication and sales skills; desire to work with the active adult/senior demographic; ability to solve problems involving residents, maintenance, and challenging situations.

Benefits + Time Off

• Medical – Highmark BlueShield of Northeastern NY – 3 insurance plans with HSA options; eligibility 1st of the month following 30 days.
• Dental + Vision – eligibility 1st of the month following 30 days.
• Life Insurance – Company paid Basic Life Insurance Policy (1x Annual Salary) with additional Voluntary Life Plans; eligibility 1st of the month following 30 days.
• 401K Retirement Plan – Voya Financial; Employee Contribution Eligibility at 1st of the month following 90 days; eligible for Employer Match after 1 Year of Service; up to 4% Company Match.
• Additional Benefits – Employee Assistance Program; United Concierge Medicine (24/7 telemedicine service, including Mental Health); Calm App premium subscription; Learning Care Group (childcare tuition discount); Dependent Care FSA; Tuition Assistance Program.
• PTO – Personal (24 Hours), Sick (56 Hours), and Vacation Time (80 Hours; escalated over tenure period based on years of service up to 160 Hours); eligibility after 90-day Introductory Period.
• Holidays – 10 Company Paid Holidays.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected class covered by law.