Leasing & Marketing Manager

Up Campus Properties, LLC; Minneapolis (MN); On-site; USD 70,000 - 95,000; Full time

Job summary

Fieldhouse Dinkytown, a large-scale student housing community steps from the University of Minnesota, is led by Up Campus Management. This role drives leasing performance, team development, and market execution in a fast-paced environment.

The Leasing & Marketing Manager will actively tour, close leases, analyze performance, and coach a high-performing leasing team to deliver occupancy and revenue gains.

Qualifications

• Student housing experience required.
• Experience managing a mid-size to large student housing community.
• Prior lease-up experience strongly preferred.
• Working knowledge of Entrata or a comparable student housing CRM.
• Proven ability to lead leasing teams and drive results in competitive markets.

Responsibilities

• Take a hands-on role in leasing: conduct tours, follow up with prospects, send leases, and close deals.
• Provide real-time feedback and coaching to improve leasing conversations, objection handling, and close rates.
• Monitor daily, weekly, and monthly leasing performance using Entrata and internal dashboards.
• Lead leasing strategy meetings informed by traffic trends, conversion data, and market conditions.
• Hire, train, and develop leasing professionals, interns, and ambassadors.
• Track leasing KPIs and provide regular performance insights to leadership.

Skills

Student housing experience

Lease-up experience

Entrata knowledge

Team leadership

Data-driven decisions

Budget management

Marketing strategy

Tools

Entrata CRM

Job description

Description

Up Campus Management is hiring a Leasing & Marketing Manager to lead leasing performance, team development, and market execution at Fieldhouse Dinkytown, a large-scale student housing community steps from the University of Minnesota.

This role is ideal for a driven, hands-on student housing leader who thrives in fast-paced leasing environments, knows how to coach teams to higher performance, and uses data (not just trends) to drive results.

THE OPPORTUNITY

The Leasing & Marketing Manager plays a critical role in driving occupancy and revenue through direct leasing involvement, team leadership, and disciplined execution of marketing strategy. This is not a desk-only role; you will be actively touring, closing, sending leases, analyzing performance, and developing a high-performing leasing team.

In the first 6 to 12 months, success in this role looks like:

• Measurable leasing momentum driven by your direct involvement in tours, follow-ups, and closing
• A strong, accountable leasing team that performs consistently and improves over time
• Marketing and leasing efforts executed within budget, using data to guide decisions

This position reports to the General Manager and works closely with corporate leasing and marketing partners.

WHAT YOU'LL DO

Leasing Execution & Performance

• Take a hands-on role in leasing: conduct tours, follow up with prospects, send leases, and close deals
• Provide real-time feedback and coaching to improve leasing conversations, objection handling, and close rates
• Monitor daily, weekly, and monthly leasing performance using Entrata and internal dashboards
• Lead leasing strategy meetings informed by traffic trends, conversion data, and market conditions
• Oversee pre-leasing strategy, unit assignments, concessions, and renewal efforts
• Ensure leasing systems and guest cards are clean, accurate, and consistently updated

Team Leadership & Development

• Hire, train, and develop leasing professionals, interns, and ambassadors
• Lead with accountability while maintaining a collaborative, team-first culture
• Coach through performance gaps and keep momentum moving during peak leasing cycles
• Model work ethic, professionalism, and humility (leading from the front, not the sidelines)

Marketing, Brand & Market Presence

• Execute leasing and marketing initiatives aligned with brand standards and the approved budget
• Maintain an active presence at campus, Greek life, and community events
• Build partnerships with student organizations, academic groups, and local businesses
• Support social and digital marketing efforts with on-the-ground insights and performance feedback
• Balance creativity with analytics- using data to evaluate what actually converts

Reporting & Budget Discipline

• Track leasing KPIs and provide regular performance insights to leadership
• Adhere to marketing and leasing budgets while maximizing ROI
• Identify opportunities to optimize spend based on performance trends

Requirements

WHAT WE'RE LOOKING FOR

Required Experience

• Student housing experience is required
• Experience managing a mid-size to large student housing community
• Prior lease-up experience strongly preferred
• Working knowledge of Entrata or a comparable student housing CRM
• Proven ability to lead leasing teams and drive results in competitive markets

The Right Fit Will Be

• Hands-on, driven, and comfortable being in the leasing trenches
• Analytical and data-oriented—not just a trend follower
• A leader who balances accountability with humility and kindness
• Organized, proactive, and able to keep teams focused during high-volume periods
• Comfortable working evenings and weekends during peak leasing seasons

SCHEDULE & EXPECTATIONS

• Full-time, exempt role
• Core schedule: Monday-Friday, 9:00am-6:00pm
• Evenings and weekends required, primarily to support leasing activity and lease execution
• On-site, highly engaged role

WHY FIELDHOUSE DINKYTOWN

Fieldhouse Dinkytown offers a one-of-a-kind student living experience, combining resort-style amenities, fully furnished apartments, and a vibrant, campus-driven community. This role gives you the opportunity to make a direct impact on leasing success, shape team performance, and grow within a high-performing student housing organization.