Leasing Consultant

Gates Hudson; Reston (VA); On-site; USD 42,000 - 66,000; Full time

Job summary

Gates Hudson is seeking a Leasing Professional to drive leasing across a portfolio of multifamily communities in the Reston area. You’ll manage inbound leads, conduct tours, qualify prospects, and guide applicants through the leasing process with a focus on timely follow-up and accurate CRM documentation.

You will collaborate with onsite teams to ensure unit availability, maintain knowledge of floor plans and pricing, and monitor KPIs to improve occupancy and customer experience across the

Qualifications

• High school diploma or equivalent; college coursework preferred.
• 2–5 years in property management or centralized leasing.
• Knowledge of landlord/tenant law and Fair Housing.

Responsibilities

• Manage inbound leads from multiple communities using CRM software, ensuring prompt response and consistent follow-up touchpoints.
• Conduct virtual tours, phone consultations, live chats, email/text communications, and other prospect interactions using centralized tools.
• Guide prospects through the leasing journey—including application, screening, deposit collection, and lease execution—coordinating with onsite teams for availability.
• Maintain knowledge of floor plans, amenities, pricing, concessions, and unique selling points for each community.
• Track KPIs like response time, engagement, tour-to-lease conversions, and lead disposition accuracy.

Skills

CRM platforms

Customer service

Multitasking

Organizational skills

Microsoft Office

Education

High school diploma or equivalent

College coursework preferred

Tools

Yardi

RentCafé

CRM systems

Job description

About The Role

Leasing Professional is responsible for driving leasing performance across a portfolio of multifamily properties by managing prospect engagement, lead nurturing, and CRM-driven communication workflows.

About The Role

Leasing Professional is responsible for driving leasing performance across a portfolio of multifamily properties by managing prospect engagement, lead nurturing, and CRM-driven communication workflows.
Operating in a centralized capacity, this role supports multiple communities by ensuring timely follow-up, quality customer interactions, and consistent application of Gates, Hudson & Associates, Inc. leasing standards.
The Leasing Professional plays a key role in maximizing occupancy, improving conversion rates, and enhancing the customer experience across all assigned assets.

What You’ll Do

Lead Management & Leasing Activity

• Manage inbound leads from multiple communities using CRM software (e.g., Yardi, RentCafé, centralized leasing platforms), ensuring prompt response and consistent follow-up touchpoints
• Conduct virtual tours, phone consultations, live chats, email/text communications, and other prospect interactions using centralized communication tools
• Qualify prospects based on established Gates Hudson guidelines and ensure accurate documentation of customer profiles, preferences, and interactions in the CRM
• Guide prospects through the entire leasing journey—including application, screening, deposit collection, and lease execution—while coordinating with onsite teams for unit availability and move-in readiness
• Maintain a deep understanding of floor plans, amenities, pricing, concession strategies, and unique selling points for each assigned community
• Review guest cards, lead status reports, and follow-up tasks daily to ensure all prospects receive timely and professional communication
• Track and meet key performance indicators (KPIs), including response time, engagement metrics, tour-to-lease conversion, lead disposition accuracy, and lease volume

Marketing & Prospect Engagement

• Ensure all property information—pricing, availability, specials, digital listings, and marketing content—is accurate and up to date in relevant advertising channels and CRM systems
• Monitor lead sources and provide feedback to Property Managers on marketing effectiveness and trends observed across the portfolio
• Conduct remote competitor research to stay aware of neighborhood market conditions, pricing strategies, and amenity offerings
• Support resident referral initiatives and contribute ideas to enhance prospect engagement and leasing efficiency across multiple communities

Administrative & Reporting Responsibilities

• Assist onsite teams by preparing accurate lease documentation, verifying lease packages, and ensuring all required documentation is collected and approved prior to resident signing
• Maintain organized digital records in accordance with Gates Hudson policies and standard business practices
• Support Property Managers in meeting reporting deadlines, tracking leasing activity, and communicating performance updates
• Provide exceptional customer service through professional communication, organized workflow management, and accuracy in all leasing-related documentation

Resident Relations Support

• Assist with renewal outreach, resident communication campaigns, and retention-related follow-ups as requested by onsite teams
• Review notices to vacate and escalate potential retention opportunities to Property Managers when appropriate
• Support implementation of company policies and procedures regarding lease obligations, rules, and regulations

Compliance & Company Standards

The Leasing Professional conducts all business in accordance with Gates, Hudson & Associates, Inc. policies and procedures; all Federal, State, and Local Fair Housing laws; the Americans with Disabilities Act; and any other laws or regulations pertaining to rental housing.

The role works collaboratively with Property Managers and Regional Managers to support property objectives and uphold consistent leasing practices across the portfolio.

What You’ll Bring

• High school diploma or equivalent required; college coursework preferred
• 2–5 years of experience in property management, centralized leasing, or a customer service-driven sales role
• Knowledge of landlord/tenant law, ADA, and Fair Housing regulations
• Strong ability to work independently in a fast-paced, high-volume environment while supporting multiple communities
• Excellent multitasking, time management, and organizational skills
• Demonstrated customer service strengths and ability to build rapport quickly across digital and phone communication channels
• Proficiency with Microsoft Office, CRM platforms, and property management software; experience with Yardi, RentCafé, and CRM systems preferred
• Comfortable with virtual leasing tools (video tours, chat platforms, digital workflow systems)