Lead UX/UI & Design System (Remote)

Bobbie; United States; Remote; USD 126,000 - 149,000; Full time

Benefits offered by this job

Stock options

401k with employer match

Medical, dental, and vision insurance

Job summary

Bobbie is hiring a senior UX/UI leader to build and guide the in-house design function, own the design system, and bring personalization to the subscriber journey. You will partner with Product, Lifecycle, Brand and Engineering to drive conversion, retention and a cohesive experience across channels.

The role emphasizes customer obsession, proactive problem-solving, and strategic rigor, with a focus on scalable, data-driven design in a fast-growing direct-to-consumer environment.

Qualifications

• Senior UX/UI leader with in-house experience and proven design-system ownership.
• Strong portfolio showing customer insight driving decisions and measurable results.
• Experience guiding multi-disciplinary teams and mentoring designers.

Responsibilities

• Lead the in-house UX/UI function and set design standards.
• Design across the subscriber journey from signup to churn and winback.
• Own and evolve Bobbie’s design system and Figma hygiene.
• Plan and run qualitative/quantitative research to improve conversion and retention.
• Collaborate across Product, Lifecycle, Brand, and Engineering.

Skills

Customer obsession

Proactive problem-solving

Strategic rigor

Design leadership

Senior craft

Personalized design

Data-driven design

Product design experience

Clear communication

Tools

Figma

Shopify

Klaviyo

Recharge

Job description

Bobbie is hiring a senior UX/UI leader to build and guide the in-house design function, own the design system, and bring personalization to the subscriber journey. You will partner with Product, Lifecycle, Brand and Engineering to drive conversion, retention and a cohesive experience across channels.

The role emphasizes customer obsession, proactive problem-solving, and strategic rigor, with a focus on scalable, data-driven design in a fast-growing direct-to-consumer environment.