Lead Sponsorship – Esports Event

AICRA - All India Council for Robotics & Automation; Apollo (Armstrong County); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Lead Sponsorship professional to spearhead sponsorship strategies for an exciting esports event. This role demands a deep understanding of the gaming industry and a proven ability to secure and manage high-value sponsorships with multinational corporations. The ideal candidate will not only develop tailored sponsorship packages but also cultivate lasting relationships with sponsors to ensure mutual success. If you're passionate about esports and eager to drive innovative partnerships, this opportunity is perfect for you!

Qualifications

• 6+ years of experience in sponsorship sales, focusing on gaming and esports.
• Strong track record in managing large-scale sponsorships with MNCs.

Responsibilities

• Develop and implement sponsorship strategies for esports events.
• Cultivate relationships with sponsors and manage contracts effectively.

Skills

Sponsorship Strategy

Client Relationship Management

Negotiation

Market Research

Budget Management

Education

Bachelor’s degree in Business

Bachelor’s degree in Marketing

Bachelor’s degree in Sports Management

Job description

Join to apply for the Lead Sponsorship – Esports Event role at AICRA - All India Council for Robotics & Automation

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Join to apply for the Lead Sponsorship – Esports Event role at AICRA - All India Council for Robotics & Automation

We are looking for a highly skilled and knowledgeable Lead Sponsorship professional to drive the sponsorship strategy and partnerships for an exciting esports event. The ideal candidate will possess in-depth knowledge of the gaming industry and have a proven track record in securing and managing sponsorships with multinational corporations (MNCs). This role requires an individual who is passionate about esports, understands the needs of top-tier brands, and can deliver exceptional value to both sponsors and event participants

Key Responsibilities

• Sponsorship Strategy & Development:
• Develop and implement a comprehensive sponsorship strategy for the esports event, targeting top-tier MNC sponsors and key industry brands.
• Identify potential sponsors and partners, leveraging deep knowledge of the gaming and esports sector to align brand objectives with event opportunities.
• Build customized sponsorship packages that meet the specific needs and goals of each sponsor, ensuring value alignment with the event’s target audience.
• Client Relationship Management:
• Cultivate and manage relationships with existing sponsors and potential multinational corporate sponsors in the gaming, tech, and entertainment sectors.
• Act as the primary point of contact for MNC sponsors throughout the event lifecycle, ensuring their goals and expectations are met.
• Provide high levels of customer service, maintaining strong, long-term relationships with sponsors post-event to ensure future partnerships.
• Negotiation & Contract Management:
• Lead negotiations with potential sponsors, ensuring mutually beneficial agreements are reached regarding pricing, deliverables, and activation.
• Oversee the creation of sponsorship contracts, ensuring all terms are aligned with sponsor requirements and event objectives.
• Ensure timely execution and delivery of sponsor benefits, including branding, product placements, and other activation opportunities.
• Event Integration & Activation:
• Work closely with the event planning and marketing teams to seamlessly integrate sponsors into the event, ensuring high visibility and engagement.
• Develop innovative activation opportunities that resonate with both the esports audience and the sponsors' brand goals.
• Monitor and report on sponsor engagement and the effectiveness of sponsorships during and after the event.
• Market Research & Trend Analysis:
• Stay up-to-date with the latest trends in the esports, gaming, and digital entertainment sectors, identifying emerging sponsorship opportunities.
• Research and identify leading MNCs, potential brand categories, and key decision-makers within the gaming and tech industries to target for sponsorship.
• Analyze past sponsorship data to optimize future event partnerships and improve value propositions.
• Collaboration & Cross-Functional Coordination:
• Work cross-functionally with event operations, marketing, and sales teams to ensure sponsors’ branding, activations, and content are strategically and creatively integrated into the event.
• Collaborate with the digital and content teams to ensure sponsors’ presence is maximized across multiple platforms, including social media, livestreams, and on-site branding.
• Provide regular updates to senior leadership on sponsorship progress, including revenue forecasts and key sponsor feedback.
• Budget Management:
• Manage sponsorship revenue targets and ensure sponsorship sales efforts align with the event’s overall budget and financial goals.
• Track and report on sponsor investment and ROI, making adjustments as needed to maximize revenue.
  
  

Qualification

• Bachelor’s degree in Business, Marketing, Sports Management, or a related field.
• Minimum of 6 years of experience in sponsorship sales and partnership development, with a strong focus on the gaming, esports, or tech sectors.
• Proven track record of securing and managing large-scale sponsorships, especially with MNCs in industries such as technology, entertainment, or consumer goods.
• Deep knowledge and passion for esports and the gaming industry, including key trends, stakeholders, and major players.
• Strong understanding of the sponsorship and event activation landscape in esports and gaming events.
  
  

If you are an experienced sponsorship leader with a deep understanding of the esports ecosystem and a passion for bringing MNCs into the gaming world, we’d love to hear from you. Join us and help shape the future of esports events!

Requirements

• Availability Full Time
• Experience 6 to 10yrs
• Vacancy 1
• Gender Any
  
  

,

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Research Services

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