Lead, SMC GTM Architect

Socket.dev; Palo Alto (CA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical coverage

Parental leave

Mental health support

Competitive compensation

Job summary

Snap Inc. is seeking an experienced SMC GTM Architect to own end-to-end systems powering its long-tail advertiser growth.

You will collaborate across product, engineering, and sales to ship systems integrating CRM, BigQuery, and Ads APIs, building personalized, multi-channel outreach with measurable impact. The role requires strong Python/SQL skills, a track record of shipping production applications, and the ability to translate technical work into revenue improvements.

Qualifications

• BS/BA degree in Analytics, Computer Science, or related field, or equivalent experience.
• 8+ years experience designing and deploying automation systems, preferably in a GTM context.
• Experience building and shipping production applications or working prototypes.
• Experience with Python, SQL, or equivalent tools and technologies.
• Experience operating in high-growth, fast-paced environments.

Responsibilities

• Take full ownership of segments or workflows within the full-funnel strategy for long-tail advertisers.
• Build and ship systems that integrate CRM, BigQuery, Ads APIs, and other data platforms.
• Build personalization workflows that deliver the right product recommendations and triggers to advertisers.
• Develop multi-channel outreach across in-product, email, and partner surfaces.
• Bring together behavioral, contextual, and performance data to power personalization and decisioning.
• Drive operational excellence through automation, creating reusable tools and APIs.
• Identify efficiencies and raise concerns, prioritizing tradeoffs with limited guidance.
• Foster cross-functional relationships across Sales, Revenue/Advertiser Growth, BI, Finance, Product, and Engineering.
• Mentor peers and contribute to team standards and culture.
• Communicate progress and outcomes clearly to leadership.

Skills

Python

SQL

CRM integration

BigQuery

Ads APIs

GCP

LLMs

RAG architectures

Prompt engineering

Data pipelines

Observability

Education

BS/BA in Analytics or CS

Tools

Claude

Cursor

Google ADK

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

SMC GTM Architect team is the engine driving growth across Snap's long tail small-customer business. Operating across the full advertiser lifecycle - acquisition, activation, retention, and growth, the team autonomously supports core jobs-to-be-done, driving cost savings and incremental revenue through funnel optimization, scaled outreach, lifecycle marketing, and disciplined experimentation. We are a builder-first team of technically fluent talent (Python, SQL, advanced tooling) that turns platforms and models built by Snap's Enterprise and Monetization Product and Engineering teams into repeatable GTM workflows for Snap's long-tail advertisers.

In this role, you will be the executional engine of the SMC GTM Architect team - an individual contributor who conceptualizes, spearheads, and ships the core systems that power Snap's small-customer advertiser growth. You will work end-to-end across product, engineering, and sales, shipping systems that deliver measurable business outcomes. Success requires technical fluency, strong business acumen, complex judgement, and the ability to operate independently.

What you'll do:

• Take full ownership of specific segments or workflows within the full-funnel strategy for long-tail advertisers, conceptualizing and spearheading projects end-to-end.

• Build and ship systems that integrate CRM, BigQuery, Ads APIs, and other data platforms, enabling unified account context and cross-system coordination.

• Build personalization workflows that deliver the right product recommendations, optimizations, and triggers to the right advertiser at the right moment.

• Develop multi-channel outreach across in-product, email, and partner surfaces, balancing advertiser experience with measurable impact.

• Bring together behavioral, contextual, and performance data to power personalization, targeting, and decisioning.

• Drive operational excellence through automation, remove manual work, build reusable tools and APIs, and accelerate decision-making.

• Find efficiencies and links across initiatives, proactively raise concerns, and prioritize tradeoffs with limited guidance from leadership.

• Cultivate strong cross-functional relationships across Sales, Revenue/Advertiser Growth, Business Intelligence, Finance, Product, and Engineering to align on use cases, KPIs, and business impact.

• Mentor peers, contribute to team-wide standards and best practices, and help shape team culture.

• Communicate progress, tradeoffs, and outcomes in a clear, compelling, and concise manner to leadership and stakeholders.

Knowledge, Skills & Abilities:

• Track record of building and shipping systems that drove measurable business impact.

• Understand how digital advertising works - campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through retention.

• Demonstrated ability to translate technical capabilities into measurable revenue, productivity, or cost improvements.

• Strong technical foundation in Python, SQL, or related languages with hands-on experience building systems integrated with CRM, BigQuery, GCP, and Ads APIs.

• Knowledge of LLMs, RAG architectures, prompt engineering, eval frameworks, and model lifecycle management.

• Experience working with development tools such as Claude, Cursor, Google ADK

• A bias for solving real customer problems with practical, well-designed solutions.

• Hands-on operator, move quickly, simplify complexity, and stay close to the work.

• High standards for your own work, your team, and the products you ship, with a relentless drive to learn and improve.

• Strong builder mindset: rigorous about testing, observability, data hygiene, and

• iteration cycles.

Minimum Qualifications:

• BS/BA degree in Analytics, Computer Science, or related field, or equivalent experience.

• 8+ years experience in designing and deploying automation systems, preferably in a GTM context.

• Experience building and shipping production applications or working prototypes.

• Experience with Python, SQL, or equivalent tools and technologies.

• Experience operating in high-growth, fast-paced environments.

If you have a disability or special need that requires accommodation, please don't be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!