Lead Product Manager, Growth - Marvel Strike Force

Scopely; United States; Remote; USD 169,000 - 253,000; Full time

Job summary

Scopely, a leader in the mobile gaming industry, is seeking a Lead Product Manager for Product Growth to enhance the growth strategy for their flagship game, Marvel Strike Force. This remote U.S. position will involve executing marketing initiatives and collaborating with cross-functional teams to optimize player engagement and revenue.

Benefits

Comprehensive benefits package

Unlimited paid time off

Pet insurance

Qualifications

• Proven success with large-scale, free-to-play mobile games.
• Fluency in data-driven decision-making and performance metrics.
• Expertise in UA, CRM, lifecycle marketing.

Responsibilities

• Drive growth strategy across player acquisition, retention, and monetization.
• Lead holistic initiatives focused on growth metrics.
• Develop cross-functional reports for leadership visibility.

Skills

Analytical mindset

Collaboration skills

Communication skills

Education

Experience in product management

Experience with mobile games

Tools

A/B testing frameworks

Ad-tech tools

Job description

US - United States

Scopely is looking for a Lead Product Manager, Product Growth to join our industry-leading game, Marvel Strike Force, on a remote U.S. basis.

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers developing, publishing, and innovating the gaming industry, connecting millions of people worldwide daily.

What You’ll Do

• Reporting to the Head of Product, you will serve as the key strategic growth partner to Product, Marketing, User Acquisition, and Player Experience, driving a holistic growth strategy across the full player funnel—from awareness and acquisition through conversion, retention, churn prevention, and reactivation.
• You will lead initiatives that power a scalable growth engine fueled by data, experimentation, and deep audience insights. Passionate about mid-core mobile games and fluent in performance metrics, you consistently deliver short-term wins while building an operationalized, evolving, always-on growth strategy.
• Define and own the audience growth strategy for MARVEL Strike Force, including auditing current efforts, setting KPI benchmarks, conducting ROI analyses, and aligning with GM and leadership priorities.
• Lead holistic growth initiatives across the full player journey—awareness, acquisition, engagement, retention, monetization, and reactivation—focused on scalable DAU and recurring revenue growth.
• Partner with Product, Marketing, UA, Creative, Partnerships, PX, and ASO teams to drive integrated growth efforts, from install campaigns and channel expansion to app store visibility and Marvel brand activations.
• Execute Product Marketing initiatives (CRM, GTM, loyalty, churn prevention) that scale live service performance and enhance the player lifecycle.
• Develop transparent, cross-functional reporting to give leadership visibility into growth performance across Product, Marketing, UA, and PX.
• Identify and explore new growth opportunities including international expansion, new platforms, and alternative acquisition channels.
  
  

What We’re Looking For

• Proven success driving sustainable growth on large-scale, high-performing free-to-play mobile games, ideally in the midcore or team battle RPG genres.
• Demonstrated success defining and driving impactful features that positively influence core product KPIs (DAU, retention, LTV, NUCC, churn, etc.).
• Strong analytical mindset, with fluency in experimentation frameworks, A/B testing, cohort analysis, and data-driven decision-making.
• Strong expertise across the mobile marketing ecosystem, including UA, CRM, attribution, lifecycle marketing, ad-tech tools, and ASO best practices.
• Outstanding cross-functional collaboration skills, with experience aligning Product, Marketing, UA, and PX teams around shared growth initiatives.
• Exceptional communication skills, capable of writing clear PRDs, growth plans, executive updates, and technical specifications.
• Deep knowledge of midcore player lifecycles, with specific expertise in team battle/turn-based RPGs and their audience behaviors.

Bonus:

• Experience working with or managing Marvel or major entertainment IPs within a live service gaming environment.
• Knowledge of D2C and web store strategy and best practices.
• Deep understanding of international mobile markets and experience building market-specific growth strategies.
• Background in marketing analytics, data science, or product management related to growth initiatives.
• Passion for mobile games and a strong personal connection to midcore, squad-based RPGs like MARVEL Strike Force.

For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience.

CA, CO, NJ, NY, and WA Annual Salary Range

$169,600 - $253,000 USD

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee With Buddies,” among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

Notice to candidates: Scopely, Inc and its affiliates will never request payment or ask for financial information as a condition for applying to a position or receiving an offer of employment. All official Scopely, Inc. recruiters only use email domains that end with @scopely.com.

Our official website iswww.scopely.com. Please only apply to positions posted on our official website and ensure the recruiter only communicates via the official email domain.

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