Lead Product Manager, Fan Experience

Big Internet Seller Services Inc; United States; Remote; USD 152,000 - 220,000; Full time

Benefits offered by this job

Equity eligible

Discretionary annual bonus

Flexible work environment

Work from home stipend

Unlimited PTO

401(k) matching

Job summary

SeatGeek is seeking a Lead Product Manager to own end-to-end fan journeys—from first touchpoint through checkout and beyond. You’ll influence strategy across product, marketing, and partner teams, driving features that improve price display, incentives, notifications, and trust signals across surfaces.

You’ll champion AI-powered experiences and mentor junior colleagues to elevate the fan experience. The role requires 8+ years in consumer e-commerce or travel product management, a track record of

Qualifications

• 8+ years of product management in consumer e-commerce, marketplaces or travel.
• Ability to prioritize and ship work via teams you don’t manage.
• Fluent in paid marketing, SEO, AI-driven discovery, and attribution.
• Strong experimentation, analytical and written communication skills.
• Experience with pricing, trust or design-system work across many surfaces.

Responsibilities

• Drive vision, strategy and metrics for funnel from marketing through landing and checkout.
• Incorporate AI-assisted discovery and social commerce opportunities with partner teams.
• Optimize landing experiences to match ads, emails or search.
• Lead cross-cutting features like price display, credits, notifications, and trust signals.
• Set up automated quality checks ensuring consistency across surfaces and AI-enabled experiences.
• Map journeys, identify gaps, and build cases with data and sizing.
• Analyze funnel, channel and experiment results, and turn insights into recommendations.
• Conduct continuous discovery on the shopping experience with user research and competitive teardowns.
• Shape roadmaps for Product and Marketing and secure commitment.
• Run cross-team sessions to align journey work and maintain momentum.
• Prototype ideas with AI tooling to gain buy-in from partners and scale adoption.
• Mentor junior team members and champion the fan journey.

Skills

PM experience

Acquisition funnels

AI-driven discovery

Pricing/trust design

Cross-team influence

Growth metrics

Tools

OAuth2.0

AWS

Git

Job description

SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.

By catering to both fans and rightsholders, we're powering a new, open entertainment ecosystem where fans have effortless access to experiences, and venues have seamless access to their audiences. Because everyone should expect more from ticketing.

Most fans don't start their ticket search on SeatGeek. They start with a conversation with ChatGPT, a Google search, an Instagram ad, a team's website, an email, or a link from a friend. What happens in the first few seconds after they land decides whether they find their tickets with us or go back to searching.

Today that journey spans many surface areas and responsible teams. We're looking for a Lead Product Manager to focus on the end to end experience, from the first touchpoint through landing and onto the event page, including fans who leave and come back. Once fans land, you'll also own the consistency of the features that follow them across every surface, such as price display and fee transparency, credits and incentives, notifications, saved and followed events, and our guarantee and trust signals. Fans meet these everywhere, yet no single team owns them.

This role doesn't have its own squad. You'll deliver through other teams' roadmaps. That means setting the strategy, making the case, and partnering closely with PMs, engineering and design leads, and marketers to turn a fragmented journey into one experience. If you're energized by impact through influence rather than direct ownership of a single surface, this role is for you.

What you'll do

• Drive the vision, strategy and metrics for how fans get from marketing channels (paid search, paid social, SEO, affiliates, partner links, email, push) through landing and through checkout
• Stay on top of how discovery is changing, including AI assistants, AI-driven search and social commerce, and bring those opportunities to the right teams
• Optimize the strategy for landing experiences (performer, venue, category and campaign pages, plus app deep links), so what fans see matches the ad, email or search that brought them
• Lead the charge for cross-cutting features fans meet after they land, such as price display, credits and incentives, notifications, saved and followed events, and trust signals
• Set up automated quality checks that keep the experience consistent as teams ship, from checks that price display, trust signals and other shared features match across surfaces, to evals for AI-powered experiences and AI agents that continuously walk key fan journeys. Use them to catch broken experiences, regressions and drop-off spikes before fans feel them
• Map the full journey, find where fans drop off between teams, and build the case for fixing those gaps with data, research and clear sizing of the opportunity
• Dig into the data yourself: analyze funnel, channel and experiment results, monitor journey metrics for shifts, and turn what you find into clear recommendations for partner teams
• Run continuous discovery on the shopping experience, including fan research, data deep dives and competitive teardowns, and turn what you learn into a steady pipeline of ideas and experiments for partner teams
• Shape the roadmaps of our Product and Marketing Teams. Bring prioritized, well-scoped opportunities into planning and get them committed
• Run regular working sessions with partner teams to keep journey work aligned, sequenced and moving
• Work AI-native: prototype ideas with AI coding tools to win buy-in from partner teams, use AI to synthesize research and data at speed, and share the workflows that work so other PMs adopt them
• Champion the fan journey across the company, celebrate wins, and mentor junior members of the product team

What you have

• 8+ years of product management in consumer e-commerce, marketplaces or travel, including work on acquisition funnels, landing experiences or growth
• A proven ability to get work prioritized and shipped by teams you don't manage
• Working fluency in paid marketing, SEO, AI-driven discovery, and attribution
• Strong experimentation, analytical and written communication skills
• Experience with pricing, trust or design-system work that spans many surfaces, and strong attention to detail
• Bonus: Experience using automation or AI tools to monitor product quality at scale
• Bonus: live events or ticketing experience

Our stack

You absolutely do not need experience with all of these, but we thought you might be curious. Tools can be learned, so we care much more about your general engineering skill than knowledge of a particular language.

• Technologies: OAuth2.0 & Identity Management, Payment Tokenization
• Cloud: AWS
• Version control: Git (Gitlab)
• Equity stake
• Discretionary annual bonus
• Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
• A WFH stipend to support your home office setup
• Unlimited PTO
• Up to 16 weeks of fully-paid family leave
• 401(k) matching
• Student loan matching program
• Health, vision, dental, and life insurance
• Up to $25k towards family building, reproductive health services and Gender-affirming care
• $500 per year for wellness expenses
• Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
• $360 per quarter to spend on tickets to live events
• Annual subscription to Spotify, Apple Music, or Amazon music

The salary range for this role is $152,000 - $220,000 USD. This role is equity eligible. In addition, you may receive a discretionary annual bonus based on individual and company performance. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.

SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!

To review our candidate privacy notice, click here .

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