Lead Product Manager

Planet Fitness; United States Virgin Islands; Hybrid; USD 160,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Dental & vision

401(k) with match

Bonuses

Free Black Card membership

Paid parental leave

Job summary

Planet Fitness is seeking a Lead Product Manager in a hybrid role, with in-office presence in Boston, MA or Hampton, NH. You will shape the Workout & Wellness digital experiences to drive member engagement, satisfaction, revenue, and retention.

You will own the roadmap, lead agile prioritization and delivery, and collaborate with Engineering, UX, Analytics, Marketing, and Operations to launch high-impact features that improve member journeys both in and outside the club.

Qualifications

• Bachelor's degree in Business, Computer Science, Engineering, Information Systems, or related field.
• 5+ years of Product Management delivering consumer-facing digital products.
• Experience with mobile apps in retail, subscription, eCommerce, or digital consumer businesses preferred.
• Experience in fitness, health, wellness, or lifestyle apps preferred.
• Strong product requirements, user stories, and backlog management.

Responsibilities

• Owns execution of the Workout & Wellness product roadmap and delivers features to boost engagement and retention.
• Leads product development from discovery through launch, including requirements, prioritization, sign-offs, testing, and launch readiness.
• Leads Agile sprint ceremonies and writes detailed user stories and acceptance criteria.
• Champions MVP-first mindset and balances user experience with business value and technical feasibility.
• Manages cross-functional collaboration with Engineering, UX, Analytics, Marketing and Operations.
• Measures success with KPIs and uses insights to prioritize future enhancements.

Skills

Product management

Agile / Scrum

User research

Stakeholder management

Education

Bachelor's degree

Tools

Jira

Confluence

Figma

Job description

Founded in 1992 in Dover, NH, Planet Fitness is one of the world’s largest fitness franchisors with over 21.5 million members and 2,909 clubs across the US and international markets.

We are seeking a Lead Product Manager to enhance the Planet Fitness member’s workout and wellness experience by building digital experiences that support member engagement, satisfaction, revenue, and retention.

Hybrid Schedule

Work requires regular in‑person presence at our Boston, MA or Hampton, NH office. Our hybrid model is Monday‑Wednesday in office, with Thursday‑Friday optional work‑from‑home. Candidates must reside within commuting distance of one of these locations. Fully remote work is not available for this role.

Responsibilities

Product Execution & Delivery

• Owns execution of the Workout & Wellness product roadmap, delivering new features and enhancements that improve member engagement, workout experiences, and long‑term retention.
• Leads product development from discovery through launch, including opportunity identification, requirements definition, prioritization, sign‑offs, user acceptance testing, launch readiness, and post‑launch optimization.
• Leads and actively participates in Agile sprint ceremonies, including sprint planning, daily stand‑ups, backlog refinement, sprint reviews, and retrospectives.
• Writes detailed user stories, acceptance criteria, product requirements, and feature documentation that enable successful development and delivery.
• Champions an MVP‑first mindset by identifying the highest‑value product solutions that balance member experience, business value, and technical feasibility.
• Drives timely decision‑making throughout development while proactively removing obstacles and resolving competing priorities.

Member Experience & Product Innovation

• Develops a deep understanding of Planet Fitness member behaviors, motivations, and workout journeys through research, analytics, usability testing, and surveys.
• Synthesizes quantitative and qualitative insights into opportunity hypotheses, product strategy, and prioritized roadmap investments.
• Manages research and testing, e.g., surveys, concept testing, clickstream data, and A/B testing, transforming insights into opportunity hypotheses and product requirements.
• Identifies opportunities to create engaging workout experiences that support members both inside and outside the club.
• Partners with UX Design teams to ensure intuitive, user‑centered digital experiences that reflect Planet Fitness’ brand and member expectations.
• Monitors emerging trends in digital fitness, wellness, mobile technology, and consumer behavior to identify new product opportunities and inform long‑term product strategy.

Cross‑Functional Collaboration

• Serves as the primary product representative within dedicated PODs and partners closely with Engineering, UX Design, Analytics, Marketing, and Operations.
• Collaborates with business stakeholders to gather requirements, prioritize requests, and align product development with organizational objectives.
• Works effectively across multiple departments to ensure successful feature launches, operational readiness, and member adoption.
• Builds strong relationships across the organization while influencing decisions without direct authority.
• Communicates product priorities, timelines, risks, and progress clearly with stakeholders at all organizational levels.

Product Performance & Continuous Improvement

• Defines success metrics and partners with Strategy and Analytics to establish KPIs for new features and product enhancements.
• Measures product success through engagement, activation, retention, conversion, and customer satisfaction.
• Provides product leadership across multiple PODs.
• Uses quantitative and qualitative insights to prioritize future enhancements and continuously improve product performance.
• Evaluates business opportunities and develops supporting business cases for new initiatives and product investments.
• Partners with Product Leadership to improve product development processes, Agile practices, and speed‑to‑market across teams.

Qualifications

• Bachelor’s degree in Business, Computer Science, Engineering, Information Systems, or a related field.
• 5+ years of Product Management experience delivering consumer‑facing digital products, including mobile applications.
• Experience developing mobile applications within retail, consumer technology, subscription, eCommerce, or digital consumer businesses is strongly preferred.
• Experience supporting fitness, health, wellness, or lifestyle applications is preferred.
• Demonstrated success as a Product Manager within a dedicated Agile POD alongside Engineering, Design, and QA teams.
• Strong experience translating business objectives into product requirements, user stories, and prioritized backlogs.
• Proven ability to manage products through the complete product development lifecycle from discovery through launch.
• Experience collaborating with cross‑functional stakeholders and balancing competing priorities across multiple business functions.
• Working knowledge of Agile development methodologies, Scrum ceremonies, and iterative product delivery.
• Experience using Jira, Confluence, Figma, or similar product development tools.
• Strong understanding of customer research, experimentation, usability testing, analytics, and product performance measurement.
• Excellent communication, presentation, organizational, and stakeholder management skills.
• Extremely detail‑oriented, efficient, and organized with an exceptional ability to establish priorities and objectives, including managing aggressive deadlines.
• Excellent presentation and verbal and written communication skills, along with the ability to persuasively communicate effectively across all levels of the organization.
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, including internal and external stakeholders, agency partners, and cross‑functional partners.
• Creative, progressive, thought leadership with the ability to influence without formal authority at all levels of the organization.
• Dedicated learner with a natural curiosity for consistent growth.
• Exhibits comfort, ease, and flexibility working in an extremely fast‑paced ever‑changing, deadline‑driven environment.
• Cooperative team player with an upbeat, positive, “can‑do” attitude.

Benefits

We offer a comprehensive benefits package to eligible employees, including core medical, dental, vision, life and disability coverage, supplemental accident, hospital and critical illness options, a generous time‑off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs, and a whole host of engagement activities. A 401(k) plan with safe harbor employer matching and an employee stock purchase plan are also available. The role is eligible for an annual corporate bonus incentive program based on company and personal performance.

Salary

Annual Base Salary Range: $160,000–$180,000. The base salary will correspond with a candidate’s professional experience, qualifications, and internal equity.

Note to Applicants

We have been made aware of an increasing number of hiring fraud schemes. Planet Fitness never requires advance payments for any purpose at the start of employment. Please do not provide sensitive personal information (SSN, DOB, driver’s license number) during the initial application process.