Lead Product Manager

UKG; Alpharetta (GA); Hybrid; USD 134,000 - 191,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

UKG is seeking a Lead Product Manager to own category execution on the Frontline Worker Network within the UKG Pro app, partnering with external partners to deliver a native, consumer‑grade experience at scale.

You will lead the conversion funnel design, run experiments, and own growth metrics from awareness to enrollment. This is a hybrid, senior individual contributor role that emphasizes data‑driven decisions and cross‑functional collaboration.

Qualifications

• Bachelor’s degree or equivalent experience.
• 6+ years of product management experience with ownership of a conversion funnel or growth loop.
• Experience designing and running structured experimentation (A/B testing).
• Experience shipping a product or feature through a surface owned by another team.
• Experience working with an external partner or vendor whose service is part of the user experience.
• Strong craft in in‑product experience design: placement, messaging, onboarding, and friction reduction.

Responsibilities

• Own end‑to‑end worker‑facing experience for one or more Frontline Worker Network categories within the UKG Pro app.
• Design and run the conversion funnel for each category: awareness, placement, eligibility, onboarding, activation, and ongoing engagement.
• Own growth metrics: impressions, click‑through, enrollment, activation, retention; set targets and run experiments.
• Design and run structured experimentation (A/B and multivariate tests) with engineering, design, and data science.
• Translate eligibility, consent, and placement standards into detailed requirements and workflows.
• Partner with service partners’ product and marketing teams to align on experience design and handoff points.
• Ship changes inside the UKG Pro roadmap and release cadence with other teams.
• Use qualitative and quantitative research to continuously improve the worker‑facing experience.
• Report on category performance against conversion and revenue targets; feed learnings into logic.

Skills

6+ years product management

Conversion funnel growth

A/B testing & experimentation

Shipping via partner surface

External partner collaboration

Data-driven funnel metrics

Education

Bachelor’s degree or equivalent

Tools

A/B testing tools

Job description

Why UKG

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.

Why UKG

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.
We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.
At UKG, we are building an AI‑first suite that inspires organizations to become great places to work through HR, pay, workforce management, and culture technology. We are hiring a Lead Product Manager to own category execution on the Frontline Worker Network, a UKG‑owned network delivering experiences that connect shift and hourly employees with curated services in the flow of work.

About The Role,

You will take a category from a partner‑defined service to a lovable, native‑feeling experience inside the UKG Pro app — working directly with partners to define placement, messaging, and onboarding in the flow of work, and running the conversion funnel that turns awareness into enrollment. This is a product‑led growth mandate inside an enterprise platform: you bring the instincts of a consumer growth PM — funnel design, experimentation, activation — to a surface used by millions of frontline workers.
This is a Lead‑level individual contributor role on the Frontline Worker Network product team, reporting to the Principal Product Manager, Frontline Worker Network.

More on the Frontline Worker Network can be seen here,

https://www.businesswire.com/news/home/20251104266648/en/UKG-Unveils-Industry-First-Network-Focused-on-Wealth-Health-and-Everyday-Essentials-for-the-Frontline-Workforce

Responsibilities

• Own the end‑to‑end worker‑facing experience for one or more categories on the Frontline Worker Network: partner with the category and partner teams to translate a partner’s service into a lovable, native‑feeling experience inside the UKG Pro app, in the flow of work.
• Design and run the conversion funnel for each category — awareness, placement, eligibility and consent, onboarding, activation, and ongoing engagement — treating it as a consumer growth funnel, not a static integration.
• Own the growth metrics for each category: impressions, click‑through, enrollment, activation, and retention. Set targets, run experiments, and iterate based on data.
• Design and run structured experimentation (A/B and multivariate tests) on placement, messaging, timing, and onboarding flows to improve conversion, in partnership with engineering, design, and data science.
• Translate the platform’s eligibility, consent, and placement standards into detailed requirements, workflows, and acceptance criteria for a specific, polished category experience.
• Partner with each service partner’s product and marketing teams to align on experience design, co‑branding, and the handoff points between UKG‑owned and partner‑owned surfaces.
• Ship through a surface you do not own: work closely with the UKG Pro product and engineering teams to get placement, prioritization, and design changes delivered inside their roadmap and release cadence.
• Use qualitative and quantitative research — customer insight, usability testing, funnel analytics — to continuously improve the worker‑facing experience.
• Report on category performance against conversion and revenue targets, and feed learnings back into the platform’s placement and recommendation logic.
• Use AI‑assisted tooling to accelerate experiment design, data analysis, and content or UX iteration.

About You,

Required Qualifications:

• Bachelor’s degree, or an equivalent combination of education and experience
• 6+ years of product management experience, including direct ownership of a conversion funnel or growth loop for a consumer‑facing or consumer‑grade product
• Experience designing and running structured experimentation (A/B testing) to improve activation, conversion, or engagement
• Experience shipping a product or feature through a surface or platform owned by another team, without formal authority over it
• Experience working with an external partner or vendor whose service is delivered as part of the customer or user experience
• Strong, detail‑oriented craft sense for in‑product experience design: placement, messaging, onboarding flows, and friction reduction
• Comfort working with data: defining funnel metrics, interpreting analytics, and using them to prioritize
• Excellent written and verbal communication, with the ability to make a clear case for an experience or experiment to both design‑minded and data‑minded partners

We collaborate and succeed in a hybrid model. 3 days per week in one of these UKG offices is a requirement.

• UKG is unable to offer sponsorship for this position.***

Preferred Qualifications

• Experience in product‑led growth (PLG) or consumer growth roles, ideally in a B2B2C or employer‑sponsored benefits context
• Embedded finance or financial wellness experience, particularly with products delivered through an employer or other trusted intermediary
• Experience in a regulated or consent‑heavy domain, including how consent is obtained and honored and how disclosures are handled
• Experience building products for deskless, hourly, or mobile‑only worker populations
• Experience with personalization, recommendation, or eligibility‑based matching logic in a customer‑facing product
• Familiarity with enterprise SaaS platforms (e.g., workforce management or HCM) as the surface for a consumer‑style experience
• Experience leveraging or critically thinking about how to integrate AI into work processes, decision‑making, or problem‑solving

Company Overview

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world’s largest collection of workforce insights, and people‑first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It’s this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

View The EEO Know Your Rights poster

UKG participates in E‑Verify. View the E‑Verify posters here.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [e-mail].

The pay range for this position is $133,900 to $190,750. The actual base pay offered may vary depending on skills, experience, job‑related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance‑based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits